The Impact of Travel Bloggers and Vloggers on Tourism Industry

THE IMPACT OF
TRAVEL BLOGGERS
AND VLOGERS ON
TOURISM
INDUSTRY

Table of Contents
TOPIC: THE IMPACT OF TRAVEL BLOGGERS AND VLOGERS ON TOURISM INDUSTRY.........3
INTRORDUCTION....................................................................................................................................3
Research Aim:.........................................................................................................................................3
Research Objectives................................................................................................................................3
Research Questions.................................................................................................................................3
Rational of research.................................................................................................................................4
Literature Review........................................................................................................................................4
To analyze the impact of blogging and vlogging over decision making process of tourist......................4
To determine appropriate strategies of promoting tourism industry by travel blogging and vlogging.....5
To ascertain the impact of travel blogs and vlogs on tourism industry....................................................6
Research Design..........................................................................................................................................7
Timeline......................................................................................................................................................8
CONCLUSION.........................................................................................................................................11
REFERNCES............................................................................................................................................12

TOPIC: THE IMPACT OF TRAVEL BLOGGERS AND VLOGERS ON TOURISM
INDUSTRY
INTRORDUCTION
Travel industry is known for arranging trips, vacations, and holidays for providing better
experiences to visitors. In previous time, people used to share their memories and travelling
experiences with friends & acquaintances by which they get to know about travel destinations,
services and more. Nowadays, with increase in use of online techniques, there is new trend of
travel blogging & vlogging is prevailing within travel industry where people share their
personalize experiences during travelling (Yetimoğlu and Uğurlu, 2020). With the help of blogs
and vlogs, it is easy to disseminate information to wide range of audience within short period of
time and people also feel more connected while go through with such bolgs. It is stated that due
to blogging and vlogging , there is a great hike has been seen in the number of national and
international tourist. These online techniques are more transparent thus tourist are likely to trust
over the information provides by blogs and vlogs. The present report is based on Trafalgar which
is a well known tour services provider based on UK. It was started in the year of 1947 and
currently has been organized nearly 230 trips across the globe. It is known for quality of services
and overwhelming experience which they provide to tourist. The present report is based on
analyzing the impact of blogging and vlogging over tourism industry. Also, it aims to analyze the
impact of these online practices over decision making process of tourist.
Research Aim: The aim of project is “to identify the impact of travel bloggers and vloggers on
tourism sector”.
Research Objectives:
 To analyze the impact of blogging and vlogging over decision making process of tourist.
 To determine appropriate strategies of promoting tourism industry by travel blogging and
vlogging.
 To ascertain the impact of travel blogs and vlogs on tourism industry.

Research Questions:
 What is the impact of blogging and vlogging over decision making process of tourist?
 What are the strategies used of promoting tourism industry by travel blogging and
vlogging?
 What is the impact of travel blogs and vlogs on tourism industry?
Rational of research
It is stated that in present time use of online practices & approaches are increasing
rapidly. So, individuals are more likely to rely on information provided by internet for meeting
with their requirements. Here, travel blogs and vlogs are the best way to get required information
about a particular tourism destination. It helps to put tremendous impact over tour & travel
industry in terms of driving favorable outcomes. Main reason of undertaking the present study is
to gain significant information regarding the impact of travel blogging & volgging over travel
industry. It is also helpful in decision making process of tourist. Here, bolgs are likely to provide
detailed & indepth information to users which further lead towards effective decision making.
The present report has been carried out in terms of analyzing impact of blooging and vlogging
over decision making process of travelers. This vast & valuable information will further assist in
order to prepare appropriate strategies for getting positive results.
Literature Review
To analyze the impact of blogging and vlogging over decision making process of tourist
According to Yesiloglu, (2020), It is stated that blogging is regarded as the process of
writing by considering target audience with an aim to provide them appropriate information on a
particular niche. Here, blogs are considered as one of imperatives ways in current time in order
to interact and keep in touch with target segment. On other side vlogs are the videos which depict
the personal experience of an individual. People are more likely to connect with vlogs due to use
of video format and other options. In current time, customers are smart & intelligent as they
consider ample of factors before taking a decision. They are likely to get detailed information
before reaching to a particular decision. Now, young travelers segment is a crucial part of
existing travel market. Youth segment is highly fascinated towards technology and like to obtain
all the required information of travelling from web based mediums(Jiménez-Castillo and