This report analyzes the impacts of hosting Olympic events on a country. It discusses the implications on tourism, hospitality, environment, and society. The report also provides recommendations to deal with these impacts.
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The impacts of hosting Olympic Events
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Table of Contents Table of Contents.............................................................................................................................2 INTRODUCTION...........................................................................................................................1 ANALYSIS......................................................................................................................................1 Analysis of impacts of hosting an event like Olympics for the country......................................1 CONCLUSION................................................................................................................................4 RECOMMENDATIONS.................................................................................................................5 REFERENCES................................................................................................................................6
INTRODUCTION Global events are such types of events that are hosted by a country and individuals from different nations can take part in them. All of them have limited duration and they require significant public investment and it leaves impact upon environment as well as the population. Global events are organised for the purpose of attaining media attention and facilitating the countries to build good relations with each other(Byers, Hayday and Pappous, 2020). These types of events may result positively as well as negatively. Some of the favourable impacts of them includes increment in employment, good relations with other countries etc. The negative impacts of them for a country which will be willing to bid for hosting such types of events could be risk of spread of disease, increased pollution, crime, security and environmental concern etc. If countries will be bidding to host a global event like Olympic then it these implications could be faced by them. It is very important for all the governmental parties of nations to make sure that they are able to formulate strategies to deal with them. As the government is biding to host Olympics then it is very important for it to get aware of all the potential impacts of hosting it. Main aim of this report is to understand the positive and negative impacts of accommodating an event so that effective ways to deal with them could be figured out. This assignment covers various topics such as analysis of the implications from different perspectives along with recommendations to deal with them. ANALYSIS Analysis of impacts of hosting an event like Olympics for the country The Government is bidding to host the global event which is Olympics and it is very important for it to get detailed information of the implications of hosting it. Main aim of following discussion is to determine the implications of hosting Olympics from different perspectives(Yang, Song and Moon, 2019). The discussion of all of them is as follows: Impacts on the tourism, hospitality and events industries:When an event like Olympics will be hosted by a country then it will leave various implications upon tourism, hospitality and event industries(Dion-Schwarz and et.al., 2018). The detailed information of all of them could be analysed with the help of following discussion: Short-term effects on the hospitality sector:When events like Olympics are hosted by the countries then the industries operating business in the nation get affected. If Olympics 1
will be hosted in future, then it will affect the hospitality sector in long and short run. The major short term impact of it will be positive as the number of tourists in the country will be increased which will also increase business of all the entities operating in it. With the help of it, huge revenues could be generated by the hospitality industry. Apart from this, employment opportunities for the short term will also be increased for the individuals and they will be able to get experience of working. It will help them to work in future with the experience as they will get higher pay for the job if they will be experienced. On the other hand, the negative short term impact is also related to employment because the individual who will get employment in hospitality sector will not have a permanent job (Doherty and Patil, 2019). Logistical challenges of hosting the event:When a country will be hosting Olympics then it may result in logistical challenges because due to increased number of tourists within the country the requirement of logistics will be increased. When the nation will not be able to arrange it according to the needs in the market then it will result in issues for the individuals attending the event. Apart from this, when the tourists will get unsatisfied with the services of the country then it will result in bad image of nation in their mind. Due to this, tourism of the nation will be affected and the number of individuals visiting the country will get decreased. In order to deal with this, issue it will be very important for the government of the nation to make sure that it deals with the issues in systematic manner and make arrangements of logistics. With the help of proper management of logistics, it will be very easy for government to deal with this issue (Feng, Lu and Yoon, 2018). Longer term influences on the country as a tourism destination:When an event like Olympic is organised by a country then it is very important for the legal authorities to analyse the implications of it. For example, if it will be organised by UK then it may influence the business in long term because if the individuals attending the event will not be satisfied with the services of the nation then it may result in negative mind set of them. Due to this, it will also influence the country as a tourism destination because bad experience of them will also affect their choice of visiting that country as a tourism. Apart from this, the publicity which is done through these events sometimes result negatively because most of the businesses promote their business in negative manner and 2
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then if they do not fulfil requirements of tourists then it portray adverse image. It also affectsthe countryasa tourismdestinationbecauseof the individualswill have unfavourable experience of visiting a country then they will not wish to visit again (Hofmann, Gems and Smith, 2018). Impacts from an environmental perspective:When an event like Olympic hosted by a country then it will leave various implication on the nation. Discussion of all of them from environmental perspective is as follows: Carbon footprint and pollution:It is one of the main impact which will be left by the Olympics on the environment of the country. When individuals from different countries will visit it then it will increase the possibility of pollution which will increase the carbon footprint. Apart from this, most of the tourists do not pay attention towards throwing garbage in dustbins they throw it on roads which is one of the main factor that increases pollution. When event will be organised then the transportation will also get increased that can also result in increased pollution. It is very important to deal with this type of issue as it may affect the environment of country and its growth(Locke, 2019). Sustainability:Global events like Olympics result in sustainability impacts which includeslongtermimprovements,environmentalawarenessandtechnological innovation. Olympics help countries to be focused with infrastructure development as it results in attraction of end number of tourists. Apart from this, when such types of events areorganisedthenthegovernmentalauthoritiesofnationspayattentiontoward maintenance of stadiums as it helps to attain sustainability and result in improvement. Global event provides platform to promote environmental awareness which also facilitate the countries to deal with the issues which may leave negative impact upon the environment. When global events are hosted by the nations then it also results in exchange of innovation because different countries get aware of innovative techniques that are used in the hosting nation(Tang and Cooper, 2018). Impacts from a social perspective:If a country will be organising global event then it may also result in different implications from social perspective. The discussion of all of them is as follows: Intangible benefits:The organisation of Olympics can facilitate a country by providing intangible benefits. Some of the benefits are increased number of tourists from various 3
locations around the world. Apart from this, it will also result in higher number of customers for the local businesses that are executed within the country by different individuals. It is very important for the legal authorities to make sure that they are focused with fulfilling all the requirements of tourists as it may result in increased tourism within the nation(MacIntosh, Kinoshita and Sotiriadou, 2020). Some of the other intangible benefits are entertainment, social cohesion and morale. For local public it will be great opportunity to get entertained because they will be able to take part in the event with low cost as they do not have to bear the cost of transportation to enjoy it. Social cohesion is also a benefit of such types of events which the extent of connectedness and solidarity among the group. If Olympics will be hosted by UK, then it will also result in exchange of culture which will facilitate to build international relations. Regeneration opportunities:Hosting global event provide opportunity to the countries to regenerate opportunities so that the nations can regenerate the lost market image as well as the unmanaged infrastructure. It is a positive impact of Olympics which could be acquired by the legal authorities of UK if they will be hosting the event in future. When such types of opportunities will be acquired then it can also facilitate the local public to get engaged in the event and experience the regeneration of the country. It can also attract large number of tourists from various locations that can help the nation to increase its revenues from various resources(Parent and Ruetsch, 2020). CONCLUSION From the above project report it has been concluded that global events are such types of events that are organised by legal authorities of countries for the purpose of maintaining good relations with other nations and attracting tourists. There are various negative and positive implications of hosting such types of events. These are increased employment, infrastructure development, pollution, threat of disease spread etc. It is very important for the countries to make sure that they are able to reduce the impacts of them. For this purpose, effective strategies could be formulated by the legal authorities. Some of them are strict regulations for pollution, managing the interest of tourists etc. It can provide various benefits to the countries. These are increased tourism, good relations with other countries etc. 4
RECOMMENDATIONS There are various ways which could be focused by the countries that are willing to host Olympics for the purpose of maximising the benefits and minimising the challenges. The recommendations for the same are as follows: It has been recommended to organisers of Olympics to make sure that they are focused with reduction of negative impacts of the event on tourism and hospitality industry. The legal authorities can find ways to reduce the short term negative implications such as employment for a short period. If it will be resolved, then it can help to deal with the issue of unemployment and increase job opportunities in tourism industry. Apart from this, the legal authorities can also pay attention towards decrement of influence on the country as the tourism destination by making sure that all the requirements of tourists are fulfilled. It can help to reduce the issues and maximise benefits of increased tourism within the country. It has been recommended to the organisers of the events to be focused with reduction of pollution. For this purpose, strict regulations for all the visitors could be formulated who will be attending Olympics. With the help of it, the country will be able to decrease the threat of carbon footprint and negative implications on the environment. If these issues will be resolved systematically then it can also help to portray a good image of the nation in front of the tourists and increase tourism for future. The organisers of Olympics are recommended to deal with the issue of unfavourable image of the country because it is the main issue which is required to be dealt properly. For this purpose, the government can try to pay attention towards entertainment of the tourists with the help of the event. It will be beneficial for the country to ignore the challenge of bad image of country in mind of the tourists. 5
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REFERENCES Books and Journals: Byers, T., Hayday, E. and Pappous, A. S., 2020. A new conceptualization of mega sports event legacy delivery: Wicked problems and critical realist solution.Sport Management Review. 23(2). pp. 171-182. Dion-Schwarz, C., and et.al., 2018.Olympic-Caliber Cybersecurity: Lessons for Safeguarding the 2020 Games and Other Major Events. Rand Corporation. Doherty, A. and Patil, S., 2019. Reflections on major sport event volunteer legacy research. Journal of Policy Research in Tourism, Leisure and Events. 11(sup1). pp. s34-s42. Feng, Y., Lu, J. and Yoon, Y., 2018. Impact of international sports events on the attendance of domestic sports league games using Chinese Super League data.International Journal of Sports Marketing and Sponsorship. Hofmann, A., Gems, G. R. and Smith, M. eds., 2018.Games and Sporting Events in History: Organisations, Performances and Impact. Routledge. Locke, S. L., 2019. Estimating the impact of Major League Baseball games on local air pollution.Contemporary Economic Policy. 37(2). pp. 236-244. MacIntosh, E., Kinoshita, K. and Sotiriadou, P., 2020. The effects of the 2018 Commonwealth Games service environment on athlete satisfaction and performance: A transformative service research approach.Journal of Sport Management.34(4). pp. 316-328. Parent, M. M. and Ruetsch, A., 2020.Managing major sports events: Theory and practice. Routledge. Tang, T. and Cooper, R., 2018. The most social games: Predictors of social media uses during the 2016 Rio Olympics.Communication & Sport.6(3). pp. 308-330. Yang, H., Song, W. and Moon, J., 2019. Mega-Events and Conflict: The Case of the 2018 PyeongchangWinterOlympics.JournalofQualityAssuranceinHospitality& Tourism. 6