A Study on the Impacts of New Media on Singapore's Culinary Culture

This project delves into the significant impact of new media, especially social media, on Singapore's culinary culture. It examines how social platforms influence consumer behavior, restaurant selection, and the marketing strategies of food entrepreneurs. The research employs a mixed-methods approach, including surveys, interviews, and textual analysis, to understand how locals and tourists are drawn to food establishments and how businesses adapt their offerings using media devices. The findings highlight the positive influence of social media on obtaining culinary insights, its moderate impact on consumer decisions, and its strong relevance to dining experiences. The study explores the role of food blogs, the rise of new media in promoting food products, and the importance of preserving traditional hawker culture in the face of modernization. The project concludes with a discussion of limitations and future research directions, emphasizing the evolving relationship between new media and Singapore's dynamic culinary landscape.