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The Implication of Digital Technology on Softwire Organisation

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Added on  2020-10-22

The Implication of Digital Technology on Softwire Organisation

   Added on 2020-10-22

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RESEARCHREPORT
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................6RESERACH METHODOLOGY...................................................................................................10DATA ANALYSIS........................................................................................................................14CONCLUSION AND RECOMMENDATIONS .........................................................................26REFLECTION...............................................................................................................................27ALTERNATIVE RESEARCH METHOD....................................................................................27REFERENCES..............................................................................................................................28
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TITLE“The implication of digital technology on Softwire organisation”INTRODUCTIONOverview of researchAs per the current situation of business environment, the competition has gone very up aslots of companies have entered the market and they are doing their doing their business activitiesin an effective manner as well. So, in order to face these kinds of situation in the market,companies have prepared themselves so that they do not face loss in the company (Prajogo andOlhager, 2012). For this, a proper investigation or research is being done by the companythrough which they can ascertain that which company is making use of which techniques so as toachieve profit in the market. Digital technology has also made a strong position in the marketand through its application in companies; they can earn large amount of profits. Along with this,it helps them in attaining goals and objectives of the company as well. In small sized companies,it is very much essential for them to take corrective decisions and conduct their function in aneffective manner because then only they will be able to grow themselves in the marketplace.They are required to implement correct digital tools and techniques so that their operations canbe performed in a proper manner but since it is a small sized company so they have to take careof the budget as these tools and technologies aren't cheap. The research project will discuss about the implications which these digital tools have onthe activities being conducted in small businesses. Social Media is also a very crucial digital toolwhich is highly famous in the business environment. Through this companies can promote theirproducts and services amongst new customers in a proper manner and provide good services tothem as well (Brewster and Hegewisch, 2017). Softwire is a company which is providingservices regarding software engineering, digital designing solution and consultancy services aswell. Background of researchSince the business environment has become so digitalized now so it is needed for all thetypes of companies to apply digital technologies into their place where they are providing theirservices. Basically, these technologies make the life of the people very easy as they are able toperform all these functions in most effective manner and without any kind of issues as well.Therefore, there are no. of companies which are taking initiative to implement new digital tools1
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into their company so that they can compete with the other companies present in the market in aproper manner (Pollock, Wick, and Jefferson, 2015). This will have a positive impact in thebusinesses as their employees will get time to complete their activities in a proper manner andcomplete it within the time limit as well. Softwire is a company which is being running in themarket since 2000 and are having only 130 employees but still they are having a passion todeliver best to their customers and ensure growth and development in the market. They are having a bright team who are capable to deliver best services to the company.They are also making use of digital tools so as to give best services to their customers andachieve their goals and objectives as well. They are having a good team of digital engineers whounderstand the importance of social media so as to develop their business in the market. Theycan make use of social media applications so as to develop the kind of services they areproviding to their customers and also the company can take review of the customers as well thatwhether they like the kind of products that company is producing and where do they bringimprovement on. There are various social media networks which are organisations making use oflike Facebook, twitter etc. for giving advertisements of their products on social media. Significance of researchDigital tools are a very effective techniques through which a company can successfullygrow in the marketplace and as well as they can gain profitability and productivity in the marketas well. It is only necessary that they should make use of it in a proper manner so that they canachieve their goals and objectives in a proper manner (Moser, 2012). With the development ofinnovative technologies, companies are understanding the need of upgrading their form ofconducting business activities as well because then only they will be able to complete theirbusiness activities in a correct style. In order to do this in a proper manner, companies willrequire an efficient and experienced person who is having all the knowledge about how toimplement the digital tools inside the company and take advantage of it to the fullest. After this,the major aim of the company should be to understand that how social media tools can help thecompany in making effective relationship with the customers and development the business ofsmall sized companies as well. Aim of researchIt is considered as one of the most important part of the research project because of therewill not be any aim then in which direction will the research process will be conducted into. It2
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basically describes an issue which the company is facing and its possible solutions throughwhich they can achieve growth and profitability as well (Ford, 2014). The aim of this researchproject is To identify the implications of social media tools in developing good relationshipwith customers and ascertain its impact on Small business enterprise - A case study on Softwireorganisation”.Research objectivesThis is also a crucial part as it is the one on the basis of which the ultimate goal of thecompany is achieved. It is very much helpful for the researcher as through this they are able tounderstand the whole research project in a proper manner. All these objectives are having aconnection with each other and therefore it helps the investigator to conduct the research processin a proper way. Some of the objectives prepared for this research are as follows:To ascertain the effectiveness of social-media tools in providing satisfying in the currentbusiness environment.To identify the impact of digital technologies on the activities conducted by smallbusiness enterprise.To determine the various measures this is being implemented by the company to providesatisfaction to their customers.Recommendation of various ways through which Softwire can attain effective position inthe market.Research questionsThese are the questions which is being prepared by the investigator as per the objectivesthey have created for themselves (Kolb, 2014). Along with this, it can be said as one of the mostessential part of the research project because through this only they will be able to understandtheir research in a proper manner. The research questions prepared for this project are as follows:How to ascertain the effectiveness of social-media tools in providing satisfying in thecurrent business environment?How to identify the impact of digital technologies on the activities conducted by smallbusiness enterprise?What are the various measures which is being implemented by the company to providesatisfaction to their customers?3
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Provide Recommendation regarding various ways through which Softwire can attaineffective position in the marketTimescale and graph4
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LITERATURE REVIEWDigital technology transformed every aspect of life. It is helpful in make devices lighter,versatile and compact. There are some positive and negative impacts of digital technologymention below as above:Positive impactsGain better insights- Digital transformation modifies way in which firm conduct itsbusiness. Through execution of digital technology, Softwire organisation can make improvementin data collection and centralise the dashboards where analytics of business can be consumers inan easy manner. Improve consumer experience- It is necessary fore company to understand needs orrequirements of consumers. Strong consumer experience is necessary for company top sustain atmarket place or make successful. With the help of digital technology, Softwire Company canleverage the digital analytics in order to learn about purchasing behaviour of consumers andengage them. It will help in develop positive impact in mind of consumers. Improve productivity- The main focus of every business firm is to make improvement inproductivity of business. Through executing innovations in business, firm can help staffmembers to communicate, collaborate and also do work in better manner. Increase customers awareness: It is also an effective through which company can easilyinteract with their customers and provide them relevant information towards the products andservices. This will help in creating their awareness about company and its services as well. Negative impactsData security- Through using the digital technology in business, company can collect aswell as stored the vast data. It can be private information that is concerning people. It is complexfor Softwire Company to keep data safe and secure. Privacy concerns- IT is difficult to have personal privacy in the world of digital and itcreates fear of stole as well as sold. People have more chance to hack their data or personalthings. Increase overall cost of the company: Implementation of digital technology someincrease costs of the company because some time workers are not able to effectively implementdigital technology within their business activities. As it negatively affects the business activitiesof the Softwire company which will reduce the productivity level in market place. 6
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