This presentation explores the importance of maintaining an ethical culture in business organizations. It discusses the significance of ethical culture in maintaining reputation, enhancing employee morale, and motivating employees. It also examines the role of culture in global business ethics and the specific ethical behavior required in different cultural contexts. The presentation highlights the effectiveness of ethical culture in attracting customers, maximizing profits, and improving internal structure. It emphasizes the rationale behind maintaining an ethical culture and provides tactical methods for developing and promoting ethical business practices. Overall, it emphasizes the importance of ethical culture in decision making, customer satisfaction, and organizational growth.