logo

The Impact of Social Media and Mobile Technology on the Business Performance of 4Com Plc

   

Added on  2020-10-22

34 Pages6957 Words290 Views
RESEARCHPROJECT

Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................1Overview of the Research ...........................................................................................................1Background of the Research .....................................................................................................1Significance of the Research .......................................................................................................2Research Aim ..............................................................................................................................3Research Objectives.....................................................................................................................3Research Questions ....................................................................................................................3Time Scale ..................................................................................................................................4CHAPTER 2: LITERATURE REVIEW ........................................................................................7The benefits of social media and mobile technology in the modern scenario. ...........................7The effectiveness of customers attraction for the benefits of organisational growth andsuccess. ........................................................................................................................................7The different measures which are adopted by 4Com Plc as to gaining attention of peopletowards the organisation. ............................................................................................................8Various ways by which 4Com Plc as to sustaining a competitive position at market place. .....9CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10Type of Investigation ................................................................................................................10Research Design ........................................................................................................................10Research Philosophy .................................................................................................................10Research Approach ...................................................................................................................11Data Sampling ...........................................................................................................................11Methods of data collection ........................................................................................................11Ethical Consideration ................................................................................................................12CHAPTER 4: DATA ANALYSIS ...............................................................................................13CHAPTER 5: CONCLUSION & RECOMMENDATION ..........................................................25CHAPTER 6: SELF REFLECTION.............................................................................................27REFERENCES ............................................................................................................................29APPENDIX ...................................................................................................................................30

TITLE: To analyse the importance of social media and mobile technology in building effectiverelationship with customers at global level. A case study on 4Com Plc. CHAPTER 1: INTRODUCTIONOverview of the ResearchDigital tools and technologies are considered as the most essential element of modernsociety as in this modern environment people are very much concern on using digital facilities asto making humans life more easy and comfortable (Prajogo and Olhager, 2012). In today'smodern era individual are very much aware about the digital tools and technologies and knowabout its importance and benefits. Social media is comprise to be the best term of current periodas huge number of individuals are broadly worry on using web based life as to upgrading theirinsight and abilities. In the cutting edge business time the fundamental goals of every little and inaddition huge business endeavours is to extend its business activities at wide scale as toaccomplishing higher development and achievement. Internet based life is compelling incatching a wide zone through giving fitting information and data about the items andadministrations at commercial centre. Mobile applications are considered as the fundamental component of the cutting edge society asin this aggressive time extensive number of individuals depend on portable and its differentapplications as to making their self engaging and occupied. Mobile applications is the mostconnected innovation on which vast number of individuals in various age assemble are based asthis comprise to be the most engaging source. 4Complc is the chosen organisation for thisparticular research work, it is a private small telecommunication company which provides itsbusiness facilities within United Kingdom. The major intention of firm is to accomplishing highdevelopment and success at market area by offering wide variety of hi-teach products andfacilities to their significant buyers. Background of the Research In the world full of digitalisation people are very much concern on using digitaltechnologies as to satisfying their needs and wants (Brewster and Hegewisch, 2017). Digitaltechnologies are effective in providing a base to making individuals life more easy andcomfortable as digital equipments are appropriate in reducing the human efforts. In this1

competitive digital world organisations are widely focused on applying new and advancetechnologies in respect to fulfilling the basic desires of people at market place. 4Com Plc is asmall telecommunication provider company which deals in variety of products and services suchas advanced handsets, call recording, on hold showcasing, PC communication mix, voicemessage, call administration call detailing, wallboard show programming, web based charging,broadband, upkeep, VoIP administrations, discount calls and lines, business mobiles, telephoneframeworks, iPads for organizations, and phone framework support. The company wasestablished in the year of 1998 in Christchurch, United Kingdom. Web based systemsadministration is extensively used source which helps in getting the wide zone of market throughpropelling brands and its things at overall region (Pollock, Wick and Jefferson, 2015). Onlinemarketing and social networking is resolved as the broadly connected source which helps ingiving suitable information and data about the items and administrations of firm at advertisearea. In the present business circumstance affiliations are for the most part stress on making careamong people about the offered things and organizations of firm through applying propelledinstruments and developments at business focus. Things and organizations are the specialist offirm as affiliation are basically based on offering collection of things as to fulfilling the majorneeds of people at business focus.Significance of the Research The exploration study is assessed on the productivity and viability of utilizing advancedadvances by organisation as they are useful in expanding exhibitions of representatives thereforefirms can achieve benefits by their tasks. As there is progression in innovations so firms areconcentrating on utilizing need instruments and advancements for play-acting business tasksaccordingly their exhibitions will be upgraded. As there is development in economy so firms areengaged towards embracing advanced advances with a specific end goal to grow their activitiesand government are making arrangements to make all associations receive computerizedadvances so as to pick up achievement in their tasks. High specialists who are associated withbusiness activities are having the principle duties so as to break down patterns at commercialcentre in this manner items can be created by requirements and needs to clients accordinglyholding faithful clients who will purchase their items and items hence benefits will be amplified.Each one of the activities of business are assembled by various fragments which are workingalong these lines overhauling advancement and efficiency extents. Inventive work practices are2

gainful for firms remembering the ultimate objective to get progressions as showed bysolicitations of people in the economy. The essential consequence of research is associated withevaluating after-effects of ebb and flow propels by using diverse contraptions and strategies bywhich improvement can be proficient.Research Aim This consist as the most critical piece of research venture in light of the fact that theentire work and movement of research depend on the title and point of the examination. Thiscomprise as an issue which is should be investigated by inquire about for leading an examinationwork (Moser, 2012). The necessary aim of this specific research is “To analyse the importance ofsocial media and mobile technology in building effective relationship with customers at globallevel”. A case study on 4Com Plc. Research ObjectivesThis piece of research depends on the examination points on the grounds that in thesedifferent targets are readied which are fundamentally interlinked with look into title. This giveassistance to the scientist to complete the tasks and exercises of research in orderly way. Somefundamental goals are depicted as underneath:To identify the benefits of social media and mobile technology in the modern scenario. To articulate the effectiveness of customers attraction for the benefits of organizationalgrowth and success. To determine the different measures which are adopted by 4Com Plc as to gainingattention of people towards the organization. To recommend various ways by which 4Com Plc can sustain a competitive position atmarket place. Research Questions This piece of research is interlined with look into targets as these are made according to theforeordained destinations of the exploration (Ford, 2014). Inquiries assumes a viable part inleading writing audit with see purposes of different journalists and writers. Some fundamentalinquiries of research are assessed as beneath:3

What are the major benefits of social media and mobile technology in the modernscenario? What is the effectiveness of customer’s attraction for the benefits of organizationalgrowth and success? What are the different measures which are adopted by 4Com Plc as to gaining attentionof people towards the organization? What area the ways by which 4Com Plc can sustain a competitive position at marketplace? Time Scale 4

5

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Research Project Title: Towards an Efficient Consumer Attraction for Mobile Technology and Social Media
|39
|10540
|155

Research Project Assignment - Benefits of Digital Technology on Business Growth
|24
|5434
|386

Research Project Assignment - Importance of Digital Technology
|31
|8188
|84

Research Project Assignment - The impact of digital technologies on business activities
|17
|3358
|216

The Impact of Digital Marketing on Organisational Performance
|41
|11028
|295

Research Project.
|16
|464
|47