The Importance of Social Media in Business
Added on 2020-10-22
24 Pages6266 Words290 Views
Research Methods andProjects
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Chapter 1: Introduction...................................................................................................................1Chapter 2: Literature Review ..........................................................................................................5Chapter 3: Research Methodology...................................................................................................8Chapter 4: Analysis and Findings .................................................................................................10Chapter 5: Critical Appraisal, Recommendations and Suggestions..............................................16Chapter 6: Conclusion....................................................................................................................17REFERENCES..............................................................................................................................18Appendix........................................................................................................................................21
INTRODUCTIONChapter 1: IntroductionBackground of study In present business environment, organisation's provides their focus on promotion ofproducts and service in market to increase their branding and recognition across countries.Promotion is analysed as important concept that is used for expansion of sales and increasingprofitability of organisation. In current business scenario, service organisation has achievedmajor growth in their operations through application of various tools and techniques forincreasing promotion of products and services in market. Some important methods used forpromotion of products and services such as digital advertisements, E commerce, companywebsites, Social media application and Communication systems. Social media marketing isconsidered as important form of interest marketing which has utilized social networkingwebsite as the marketing tools and techniques (Tiago and Veríssimo, 2014). In present research, researcher aims to analyse significance of social media marketingin promotion of products and services in service sector. For completion of this research,researcher has selected Starbucks Ltd which is an American coffee company and chain of coffeehouse. Company has its strong brand awareness in service industry because of its quality ofproducts and services. For promotion of products, Starbucks has utilized various promotionalstrategies and communication channels. This study will determine the importance of Socialmedia marketing for Starbucks Ltd in promotion of their products and services among customers.Aims and ObjectivesProject Aim: To explore the importance of Social media marketing in promotion of productsand service in service industry- A study on Starbucks Ltd. Objectives: To analyse the concept of social media marketing in context of service industry.To ascertain relationship between Social media marketing and business operations ofStarbucks.To understand different techniques of Social media marketing used by Starbucks forpromotion of products and services.1
To analyse the importance of Social media marketing in promotion of products andservice. To recommend strategies for implementation of social media marketing in promotion ofproducts and service to Starbucks Ltd. Research QuestionsWhat is the concept of social media marketing in context of service industry?What is the relationship between social media marketing and business operations ofStarbucks.Which techniques of social media marketing are used by Starbucks for promotion ofproducts and services.What is the significance of Social media marketing in promotion of products andservices. Approach and MethodologyFor completion of research in appropriate manner scholar needs to apply specificapproaches and methodologies that helps in collection of data, testing assumptions andachievement of relevant information. Research methodology is analysed as specific process ortechniques which are employed by scholar to identify, select, process and analysis ofinformation about the study (Brinkmann, 2014). In present study, researcher aims to carry outanalysis on importance of social media marketing on promotion of products and services inStarbucks. Below given are approaches and methodologies that will be used by scholar forcompletion of study in appropriate manner. Research Approach It is analysed as plan and process that consists of various steps of broad assumptions tothe detailed method of data collection, analysis and interpretation of information. There arebasically two kinds of research approaches such as inductive and deductive approach. In thisstudy, investigator will analyse and utilize inductive research approach which starts basicallywith specific observations and relevant theories which are to proposed at the end of process ofresearch.2
Research Philosophy It mainly deals with important aspects such as sources, nature and development ofknowledgable factor. There are various kinds of philosophies such as positivism, interpretivism,pragmatism and realism. In this research, Researcher will utilize interpretivism philosophy as itinvolves investigation of small samples and interpretation of information which is collectedthrough interview and observation (Silverman, 2016). Research DesignIt is considered as complete set or combination of various procedures and method whichhave been used for collection and analysis of measures of some variables which are specifics inproblems related to social media marketing. Mainly there are two kinds of research designwhich are available to the scholar for identification of importance of social media marketing forpromotion of products and services which are mainly exploratory and descriptive researchdesign. In this, scholar will utilize descriptive research design as it helps in completion of aimsand objectives in appropriate manner. It will also depict various observation of population. Sampling It is considered as specific principle utilized in research for selection of sample size ofpopulation that needs to be included in the study. Further, sampling has been divided in to twocategories such as probabilistic and non probabilistic sampling. In this research, Scholar willutilize simple random sampling method for selection of members of population (BNS and HV,2013). Sample size of 30 employees of Starbucks will select to carry out study on analysis ofimportance of social media marketing in promotion of products and service of Starbucks. Data collectionIt is process used in research for gathering of data relevant to the study by using differentsources in order to make study more reliable and accurate. Mainly sources of data collection hasbeen divided in to two categories such as primary and secondary data collection. In this study,researcher will collect data from the employees of Starbucks related to application andimportance of social media marketing for Starbucks by using both primary and secondarymethod of data collection. Questionnaire will be made to carry out primary analysis andsecondary articles, journals, books and other reliable online articles will assess to get secondary3
data or information. It helps the scholar in developing understanding and making research morereliable (Panneerselvam, 2014).Data analysisIt is also involves a specific process that involves interpretation of relevant data collectedfrom selected sample size of population. It also involves transformation of data of in to usefulinformation so that users can easily understand outcomes of study. Thematic analysis methodwill be used by scholar for analysis of research and data by using different charts, figures, graphsand diagrams etc. It will provide support in clear representation of data in tables anddetermination outcomes (Smith, 2015). Chapter reviewChapter 1: Introduction An appropriate structure of selected topic of research will be provided by scholar in thisstudy. It will also consist of an overview of overall study which is based on specific aims andobjectives. Along with this, essential link of topic with selected business enterprise is alsodefined. Analysis of Starbucks Ltd has been carried in this chapter and some specific researchapproaches and methodologies will be discussed along with their importance for carrying outstudy. Chapter2: Literature Review In this chapter, critical analysis of various key literatures will be accomplished byscholar to outline the significance and concept related to social media marketing. Moreover,different techniques which are used by Starbucks in social marketing for promotion of productsis also discussed. In this segment, researcher will emphasize on covering aims and objectives ofstudy (Saravanakumar and SuganthaLakshmi, 2012). Chapter 3 Research methodologyIn this segment, a detailed description about various methods will be provided that willbe utilized by investigator for taking research ahead in correct direction. Further, validity andreliability of using various techniques will be defined effectively. This particular chapter willalso determine limitation and important ethical consideration along with resources utilized byscholar (Bauer, 2014). Chapter 4 Data analysis and Findings:4
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