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21513 - Role of Sustainability and Sustainable Consumption in business

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UNIVERSITY OF TECHNOLOGY SYDNEY

   

Business Ethics and Sustainability (021513)

   

Added on  2020-03-04

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21513 - Marketers play a very crucial role in directing their target markets towards sustainable consumption. They educate their customers about the products and their utilities. They have to play a crucial role in educating their customers about the importance of Business Ethics and Sustainability in business.

21513 - Role of Sustainability and Sustainable Consumption in business

   

UNIVERSITY OF TECHNOLOGY SYDNEY

   

Business Ethics and Sustainability (021513)

   Added on 2020-03-04

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Running head: SUSTAINABILITYSustainabilityName of the Student:Name of the University:Author Note:
21513 - Role of Sustainability and Sustainable Consumption in business_1
1SUSTAINABILITYMarketers play a very crucial role in directing their target markets towards sustainableconsumption. They educate their customers about the products and their utilities. They have toplay a crucial role in educating their customers about the importance of sustainability andsustainable consumption. However it is often argued that the business organizations do not playenough roles to encourage sustainable consumption among customers. There are several opinionswhich can be stated in support of the statement.First, the marketing companies sell inorganic products to this huge customer base atcheap price to earn huge revenue. These multinational companies have their stable customerbases who buy these inorganic products. For example, most of the automobile companies eventoday manufacture car models which use petroleum and cause a lot of pollution. The FMCGcompanies do not have many organic and sustainable products in the product lines becauseorganic products are sustainable but costly (Du, Yalcinkaya and Bstieler 2016). Such productsare not likely to attract a huge customer base in the emerging markets which is liable to reducethe profit earnings of the companies. These multinational companies like the automobile and theFMCG companies market and sell the inorganic products at low prices to a huge customer baseand earn huge profits. Thus, the marketers instead of directing their customers towardssustainability, direct their target customers towards use of inorganic products (Savolainen et al.2013).Second, the marketers encourage consumption of sustainable goods by their own businessconduction. The multinational companies are expected to set examples of sustainableconsumption by using raw materials obtained from sustainable supply chains. However, insteadof obtaining raw materials from sustainable sources, they often buy low graded synthetic rawmaterials to save costs of raw materials (Brandenburg et al. 2014). This results in manufacturing
21513 - Role of Sustainability and Sustainable Consumption in business_2

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