Consumer Behavior Report 2022

Consumer
behaviour

Consumer behaviour 1
The increased awareness of the several environmental problems has caused a shift in the
attitude of customers about life. There is a change in the attitude of the customers and they
have moved towards a green lifestyle. People now days are actively involved in reducing
their impact on the environment which is made possible by the green consumption. The
products which are presumed to be environmentally safe are known as green products and the
consumption of such products is called green consumption. There is an extensive range of the
green products comprises modifying the products, making changes in the production
procedure, packaging along with modifying advertising or eradicating activity which impacts
the environment in an adverse manner. The earth is facing so many environmental issues so
it is authoritative for the organizations to produce environmentally friendly products. The
green marketing has occurred as popular promotional strategy owned to enhance customer
consciousness and concerns.
The green marketing is the effort made by the company to protect the environment. It is
designed to promote products which can reduce the negative impact made on the
environment by the humankind activities. The green consumption leads manufacturers to
produce goods which can have a positive impact on the environment. The green consumption
is the vital component of market research which initiates with enhanced media exposure and
density on the organisations to reflect eco-friendly behaviour. The growth in green
consumption is has promoted over the years by the adoption of the packaged product. It is
also an opportunity for the enterprises to invent the industrial world which was ever seen. The
green consumption is concerned with sustainable development and sustainable consumer
behaviour. The green consumption is attuned with the environment safety in the present and
the coming years. it is all about the accountability of the consumers for addressing the
environmental problem by the adoption of the environmental friendly behaviours like usage
of the organic products, clean and renewable energy. The concerning manufacturers also like
to produce goods with negligible or almost no impact (Moser, 2015).
This new idea of consumption has been advanced in the 60s and early 70s. The population
has an advanced constant growth of the economy by the green brands. The green
consumption behaviour has attained majorly three characteristics:
 Purchase choice, product usage and post use, domestic management and collective
and customer activism behaviour indicating some degree of environment concerning
inspiration.