The Influence of Facebook on Impulse Buying Behavior

This assignment involves a marketing research project that investigates the impact of Facebook on consumer purchasing decisions. The study utilizes a screening form and consent form to gather data from participants, who are asked about their usage habits, demographics, and experiences with online shopping. The goal is to understand how Facebook influences impulse buying behavior, and the findings will provide insights into consumer marketing strategies.

THE INFLUENCE OF FACEBOOK
ON IMPULSE BUYING

TABLE OF CONTENTS
SCREENING FORM.......................................................................................................................1
CONSENT FORM...........................................................................................................................2

SCREENING FORM
You have been selected for participating in marketing research project that investigates
influence of Facebook on impulse buying behaviour of consumers. Facebook now has become
the most important part of human being, people use Facebook to make connection with friends
and other users. Furthermore, through this social site they get to know about new products
admits featured. Sometimes reviews of other impact on the mind of buyers and individual make
changes in their choice.
What is your age?
 Below 18 year
 Between 18-25 year
 Above 20 year
Are you living in UK?
 Yes
 No
What is your occupation?
 Student
 Housewife
 Professional
What is your gender
 Female
 Male
What is your qualification?
 Graduation
 Post-graduation
 Associated degree
What is your marital status?
 Single
 Divorced
 Married
 Separated
In which kind of employment are you engaged?
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 Employed, working less than 39 hours per week
 Employed, working 40 hours per week
 Not employed
 retired
What is the range of your income?
 Under $20,000
 Between $20000-45000
 More than $45000
Do you have Facebook account?
 Yes
 No
If yes, then how many hours do you spend on using Facebook?
 Less than 1 hours per day
 Between 2-3hours
 More than 5hours
What kind of tool do you use for using social networking sites?
 Laptop
 Smartphone
 Desktop
Do you like online purchasing?
 Yes
 No
Have you ever experienced have Facebook advertisement has influenced by purchasing choice?
 Yes
 No
Have you used products of Zara and forever21?
 Yes
 No
What is your purchase mode generally?
 Online
 Offline
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How many times do you purchase from online platform
 Once in a week
 Once in a month
 Once in six month
Do you really read Facebook comments that are post by other people?
 Sometimes
 Every time
 No
Do you really change your buying choice if someone have given negative comment on particular
brand on Facebook?
 Yes
 No
It is analysed that participants are eligible to give the correct answer on the asked question
about influence of Facebook on impulsive buying behaviour of consumers. All the respondents
have great knowledge and they use Facebook frequently. They read the comments as well.
Hence, they know better whether mind of customers get influenced by Facebook advertisement
or not. They buy products from online and offline both platform. Participants has good
experience of buying products and they have adequate income sources as well. They are well
educated and use smartphones to get information about products and services. Involvement of
such participants will be beneficial in order to get right answers related to influence of Facebook
on buying behaviour of consumers.
CONSENT FORM
I am Zara Thornton; I am agreeing to participate in this research.
I understand that I can withdraw anytime or may refuse to answer any question if I am not
comfortable with it. Researcher has not forced me to give answers of each question. I have
right to withdraw any time if I do not want to continue participating in this dissertation. I am
not forced by scholar as researcher has permitted me to skip any question if I am unable to
answer that.
I know the purpose and nature of entire investigation; researcher has clarified all the things.
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I understand that I will not get any personal benefit by participating in this research. Scholar has
not offered me any benefit monitory or non-monitory for participating in this study. I am
involved into it with my own choice.
I agree with the point of audio recording of my answers by scholar. Researcher is going to record
my voice when I will give answers of any question. I am ready with it and have no objection
into it.
I understand that all the answers or information given by me will be confidential and will not
share to any third person. Researcher has explained me that these details will not be shared
with any person, it would not be commercial used.
I understand that I can contact to the researcher any time to seek any further information and
clarification
I understood that there is no biasness, all the participants are treated equally.
I have understood the information given in information sheet regarding purpose and nature of
research. I do not have any confusion and I believe on researcher.
My all questions related to research were answered by scholar and I am satisfied with all terms
and condition.
Signature of participant
Signature of researcher
Date:
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