Analyzing Technology's Influence on the Travel & Tourism Sector

This report investigates the influence of technology on the travel and tourism sector, employing a post-positivism research design with a deductive approach and descriptive methods. The research utilizes both quantitative data, gathered from a survey of 85 tourists in London, and qualitative data, obtained through interviews with three managers from travel and tourism organizations. The Technology Acceptance Model (TAM) is used as a framework to analyze the perceived usefulness and ease of use of technology within the industry. The findings, presented through quantitative analysis of survey responses and qualitative analysis of interview data, reveal a strong acceptance and reliance on technology for booking hotels and travel, as well as a perceived reduction in the burden of searching for optimal travel options. The report concludes by highlighting the need for continued technological development to further enhance the travel and tourism experience.