The Influence of Technology on the Travel and Tourism Sector: A Research Project

This research project delves into the profound impact of technology on the travel and tourism sector. It explores how digital advancements have revolutionized business operations, customer experiences, and industry dynamics. Through a comprehensive analysis of primary and secondary data, the study investigates the significance of technology in enhancing efficiency, improving customer satisfaction, and driving profitability. The research examines key areas such as online booking services, social media marketing, and the use of mobile applications, highlighting their influence on traveler behavior and decision-making processes. The findings provide valuable insights into the evolving landscape of the travel and tourism industry and offer recommendations for future development and growth.

RESEARCH PROJECT- THE INFLUENCE OF TECHNOLOGY IN THE TRAVEL AND TOURISM SECTOR

Table of Contents
TOPIC OF RESEARCH........................................................................................................................3
INTRODUCTION................................................................................................................................4
TASK 1..............................................................................................................................................5
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH PROJECT OUTLINE SPECIFICATIONS........5
Research Title..........................................................................................................................5
Research Questions.................................................................................................................5
Aims and Objectives................................................................................................................5
1.2 IDENTIFY THE FACTORS THAT CONTRIBUTE TO THE PROCESS OF RESEARCH PROJECT
SELECTION....................................................................................................................................6
Rationale of Research..............................................................................................................6
1.3 UNDERTAKE A CRITICAL REVIEW OF KEY REFERENCES.........................................................7
Literature Review.....................................................................................................................7
1.4 PRODUCE A RESEARCH PROJECT SPECIFICATION..................................................................8
Qualitative or Quantitative Research......................................................................................8
Questionnaire..........................................................................................................................9
Ethical Consideration.............................................................................................................11
Diagram of research process design......................................................................................12
1.5 PROVIDE AN APPROPRIATE PLAN AND PROCEDURES FOR THE AGREED RESEARCH
SPECIFICATION...........................................................................................................................12
TASK 2............................................................................................................................................14
2.1 MATCH RESOURCES EFFICIENTLY TO THE RESEARCH QUESTION OR HYPOTHESIS............14
2.2 UNDERTAKE THE PROPOSED RESEARCH INVESTIGATION IN ACCORDANCE WITH THE
AGREED SPECIFICATION AND PROCEDURES.............................................................................15
2.3 RECORD AND COLLATE RELEVANT DATA WHERE APPROPRIATE........................................16
TASK 3............................................................................................................................................18
3.1 USE APPROPRIATE ‘RESEARCH EVALUATION TECHNIQUES’. WHICH TYPES OF
EVALUATION (FORMATIVE OR SUMMATIVE) IS MORE APPROPRIATE FOR YOUR RESEARCH?
WHY?.........................................................................................................................................18
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3.2 INTERPRET AND ANALYSE THE RESULTS IN TERMS OF THE ORIGINAL RESEARCH
SPECIFICATION...........................................................................................................................19
3.3 MAKE RECOMMENDATIONS AND JUSTIFY AREAS FOR FURTHER CONSIDERATION...........26
TASK 4............................................................................................................................................28
4.1 USE AN AGREED FORMAT AND APPROPRIATE MEDIA TO PRESENT THE OUTCOMES OF
THE RESEARCH TO AN AUDIENCE..............................................................................................28
Poster Presentation...............................................................................................................28
CONCLUSION.................................................................................................................................29
REFERENCES...................................................................................................................................30
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TOPIC OF RESEARCH
“The influence of technology on travel and tourism sector”
3

INTRODUCTION
This research project is about to identification of digital technology influences the travel and
tourism sector. Technology has been revolutionized the world and put positive impacts to the
business area. The travel and tourism industry is one of the most comprehensive sectors that
help in improving the GDP rate of the country as maintains sustainability accordingly.
Technology may fasten the services and gives a satisfactory outcome that helps in enhancing
the brand image as well as customer loyalty. It plays an imperative role towards achieving the
economic growth as well as developing the sites such as transport, accommodation services
and many others by means of customer demands. The travel and tourism sector has been
incorporated with the technical terms continuously; by which customers can easily render the
benefits and helps in enhancing the effectiveness accordingly.
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TASK 1
1.1 FORMULATE AND RECORD POSSIBLE RESEARCH PROJECT OUTLINE
SPECIFICATIONS
Research Title
“The influences of technology on travel and tourism sector”
Research Questions
I. Determine the significance of technology in the proper functioning of business
operations?
II. Define the overall positive and negative impacts of the technology on business
operations of the travel industry?
III. What are the factors that can help in the implementation of technical terms?
IV. What are the key areas of developing technologies within the travel and tourism
industry?
V. How can technologies satisfy the customer needs and demands?
VI. What are the major influences of technology on the decision making of visitors?
Aims and Objectives
The major aim of this research project is to analyse the impacts of technological aspects of the
travel and tourism sector. It gives an insight to the learners in order to investigate the direct
relevance of digital technologies for the development of tourism industry on their different
functions accordingly. As there are various kinds of functional departments within the
organization and all they have different aspects of working criteria, in which technology helps
them to enhance the service area (Wilson, 2016). There are various tour operators, who are
responsible to provide service and facilities to the visitors according to their purpose and needs.
Transport services, accommodation, food and beverages and many other required facilities
have been provided by the tour operators. Nowadays, customers can easily book their services
through the use of technology and take the benefits respectively (Toledo-Pereyra, 2012). By
proper research and investigation of these terms; it will be easier to make further plans for the
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development and growth of the organization through providing such required services and
facilities to the customers with the satisfactory outcome as well.
Objectives-
 To increase awareness among the people in implementing technical aspects according
to their requirements.
 To provide required services and facilities to the people with satisfactory result.
 To develop the services area by implementing technical aspects; by which people can
easily book their required services and get an advantage (Sein, et al. 2011).
 To fastens the services and helps in the enhancement of profitability as well as the
effectiveness of the organization.
1.2 IDENTIFY THE FACTORS THAT CONTRIBUTE TO THE PROCESS OF
RESEARCH PROJECT SELECTION
Rationale of Research
The major purpose of this research project is to determine the overall impacts of technologies
on the operational services of travel and tourism sector. As it also gives the opportunity to the
people and helps in enhancing the profitability rate accordingly. It laid emphasis on the current
and future trends, demands of the customers and the values (McCusker and Gunaydin, 2015).
The data has been collected through various sources towards identifying the perception of
people according to given an insight regarding usage of technical terms. This research project
will also be helpful for making the further decision according to the development and growth of
the industry by identifying perception and human behaviour.
Within the travel and tourism industry, technology revolutionized the service area and provides
satisfactory facilities and goods to the visitors. There are different kinds of people and all they
have their own diverse purpose, needs and demands according to visiting the places; so it is
important to identify their needs and provide them with such services (Schwarz, 2014).
Technology fastens the services, which people can easily operate from anywhere at any time
that helps in enhancing the brand value as well as customer satisfaction. In order to collect the
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data, overall time will be taken by means of 5-6 months in order to analyze the perception and
identifying the influencing factors.
1.3 UNDERTAKE A CRITICAL REVIEW OF KEY REFERENCES
Literature Review
According to Xiang, et al. (2015), technologies play an imperative role in developing the sites
and for providing services and facilities to the visitors accordingly. It revolutionized the business
arena and changes the operation as per the requirements and needs of customers. It majorly
changes the way of business operations and gives opportunities to the people. As it is well
known that the need for technical aspects has been growing throughout the years and many of
the inventions or innovative ideas took place that increases the efficiency of the travel industry.
It allows the people to quick access to the information of travel destination, accommodation,
foods and dining and other activities. Neuhofer, et al. (2014), stated that the tourism
experience of customers is undergoing with the positive outcome. These integrations
particularly benefitted the experience facilitation. According to the new technical changes and
different innovative activities, the transformational conventional experiences lead to the
emergence of enhanced experiences and satisfactory outcome accordingly (Schwarz, 2014).
Gretzel, et al. (2015), depicted the significance of technical aspects and also describes the role
of technology within travel and tourism sector. Some of the key technical factors like the
internet of things, RFID and the NFC are to be considered as the advanced terms that help in
increasing interconnections and synchronization among the workers and customers
accordingly. With the proper usage of technologies, the customers, as well as an organization
both, can take the advantages of it. It brings out automation within the travel and tourism
sector, where people can easily access the services according to their needs and requirements
(Kambele, et al. 2015). The tour operators conduct holiday plans that can be booked by the
customer through the internet of things from anywhere at any time, which also saves their time
and money. Personal data and information can also be collected through the technical terms
with the proper security as well.
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According to Munar and Jacobsen, (2014), internet of things and social media platform is the
biggest and major key elements; by which marketing or promotional activities can be acquired.
It is more important to motivate and encourage the people for visiting such places that can be
done through the attractive features of advertisement and promotional activities. The tour
operators can promote their services and facilities through to the social media platform
through the use of the internet, which attracts to the customers and they can make their plans
easily. It also allows the people to communicate with the management of tourism industry that
put positive impacts and builds a strong relationship as well. There are various social media
websites, in which marketing can be done throughout to attracting the visitors and analyzing
their needs accordingly. Bilgihan, et al. (2016), also stated the relevance of internet and other
digital technologies to the operational services of the tourism industry. Facebook, Twitter,
Instagram and many other social networks are there for promoting and communicating the
facilities and tour packages direct to the visitors. With the mobile communication, computer
system, reservation system and internet; it will be easier to reserve the services that can also
help in saving time (McCarthy, 2015). Some of the other major role of technology in the travel
and tourism sector is to maintain the relationship with customers and employees by e-mails,
Surveys regarding, a database of customers and the electronic newsletter.
Cabiddu, et al. (2014), depicted the continuous improvement in travel and tourism sector by
the means of technical changes and development. Nowadays, all the savvy travellers or a visitor
wants the personalized services or facilities with comfortable and carefree experiences. The
travel agents are responsible to make plans and encourage the people by providing them with
such required services and facilities. They also work according to build customer loyalty and put
the positive impacts on the business processes. Technology allows the tour agencies to reach
the people and access the wide groups of travellers accordingly (McCusker and Gunaydin,
2015). As it fastens the services and delivers high quality of services and facilities accordingly
with the improvement in quality services.
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1.4 PRODUCE A RESEARCH PROJECT SPECIFICATION
Qualitative or Quantitative Research
The quantitative research method is simply defined as the systematic empirical investigation
type or an observed phenomenon, which includes statistical data and numerical values in order
to gather the relevant information. While qualitative research methodology collects the data or
information via using semi-structured techniques. It majorly focuses on the surveys,
questionnaire, interviews and other personal data collection method that is widely utilized for
formulating the theories and hypothesis accordingly (Chyung, 2015).
Qualitative research- it is primarily known as the exploratory research method that is used for
acquiring the knowledge regarding underlying reasons, opinions and the motivational factors. It
gives an insight to the existing problems within the organization and helps to develop
ideologies for resolving the issues and implementing research tactics accordingly. The sample
size is comparatively small for collecting the data and information.
Quantitative research- it is widely used for quantifying the issues and problems by means of
numerical values or data, which can transform the data into usable statistics values
(Rutherford-Hemming, et al. 2015). This research method comprises of the various forms of
surveys such as online survey, mobile survey, paper survey, face-to-face interview, online polls,
longitudinal studies, website interceptors and the systematic observations.
There are two types of methods have been utilized by the travel and tourism sector in order to
collect the data and measuring the overall impacts throughout the entire research project. The
primary and secondary method is used for gathering the relevant data and information (Smith,
2015). Primary research method includes surveys, questionnaire and interviews while
secondary research has been done by the research of others and the data is collected through
the books, journals, articles etc.
Questionnaire
In order to collect the data and knowing the perception of people regarding technical influences
on the travel industry and their experiences, the survey has been conducted by the
management (Chyung, 2015). Questionnaire form is given to the people for gathering the data.
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The sample size of a survey is 50. It can be used to quantify the perceptions and helps in
measuring the overall information accordingly.
I. What is your gender?
 Female
 Male
II. What is your age?
 Below 18
 Between 18-25
 Above 25
III. How frequent you travel?
 Every 3 months
 3-6 months
 Once a year
IV. What kind of booking services do you prefer most?
 Online booking services
 Off-line booking services
V. Are you satisfied with the technical advancement and provided services by the tour
operators?
 Yes
 No
 Maybe
VI. According to you, is technical advancement influences the travel industry as well as
enhances customer satisfaction level?
 Yes
 No
 Maybe
VII. Any other suggestion, you want to give to the travel industry for the further
development?
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____________________________________________________________________
VIII. Do you think online booking services are more efficient?
 Yes
 No
 Maybe
IX. What kind of sources do you use for taking information regarding tour packages and
services?
 Social media or internet
 Print media
 Travel agencies
X. According to you, is technical aspect gives positive outcome or enhances the
performance level?
 Yes
 No
 Maybe
Ethical Consideration
Ethical considerations in the research project are a critical aspect that defines norms or
standards in order to conduct and differentiating the right or wrong perspectives. It is majorly
distinguished acceptable or unacceptable terms and organizational behaviour (Roberts, 2015).
There are four types of major ethical norms are to be considered while conducting research
such as informed consent, beneficence, respect for confidentiality and anonymity and the
respect for privacy. These norms promote the wide range of social values and responsibilities
that compliance with the different laws, regulations, health, safety and well-being of the public
as well. The researchers must keep in their mind that no one will be harmed while research and
they should ensure about the privacy or protection of confidential data of people. Participants
are mandates to known about the research program and its purpose, so that they can easily
and comfortably rely on this (Smith, 2015). Discipline must be maintained during research
program by which people can participate and perform effectively and in the proper manner.
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Diagram of research process design
Figure: Research Process Design
1.5 PROVIDE AN APPROPRIATE PLAN AND PROCEDURES FOR THE AGREED
RESEARCH SPECIFICATION
Timeline of the research project is the most important aspect that defines the overall time
frame that is taken for completing the entire project. The Gantt chart is used for determining
and evaluating the time frame. The entire research will be done in approximately 11-12
months. Firstly planning, creating and collection of data are taking place and then analysis of
the research project will take place (Acharya and Chellappan, 2017). Gantt chart is the very
useful tool that provides graphical representation or illustration of schedule in order to help
and coordinating the specific tasks. It manages the task and timeframe with the proper
satisfactory outcome accordingly.
The major benefits of Gantt chart are that it gives clarity and also communicates with each and
everyone properly. It coordinates with each of the members effectively as well as manages the
time and maintains flexibility and manageability.
ACTIVITIES 1-2
MONTHS
3-4
MONTHS
5-6
MONTHS
7-8
MONTH
9-10
MONTHS
11-12
MONTHS
12
FORMULATE TEH PROBLEM
DETERMINING RESERCH DESIGN
COLLECTION OF DATA AND INFORMATION
ANALYZING AND INTERPRETATING TEH DATA
PREPARING FINAL RESEARCH REPORT

S
Planning
initiation
Resource
and quality
planning
Gathering of
information
and data
Documenting
the existing
system
Designing of
system
Evaluation
and analysis
Figure: Gantt chart
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TASK 2
INTRODUCTION-
This task covers the implementation of a research proposal in which hypothesis and the
research questions based on the influences of technology on the business operations of travel
and tourism sector. It is important to identify the factors and perception of people towards
developing the figures further and making strategic decisions towards the enhancement of
profitability and effectiveness accordingly.
2.1 MATCH RESOURCES EFFICIENTLY TO THE RESEARCH QUESTION OR
HYPOTHESIS
The overall data and information have been collected through the primary and secondary
research methodology. The research program is conducted under the supervision of
management department of travel and tourism sector. Firstly, planning and scheduling take
place in order to create the values and defining the problem towards generating solutions. The
topic of the research project is to determine the influences of technical aspects on the business
operations of travel and tourism sector (Creswell and Creswell, 2017). It is important to identify
the customers’ needs and the perception of them according to define the overall impacts. It is
well known that the technology has been revolutionized the world and puts positive impacts on
the business operations. Online booking services and the pre-booking facilities are to be
considered in this that helps in saving the time of visitors as well as maintains sustainability.
These above mentioned research questions have been formulated according to identify the
different perceptions of people and knowing the technical influences of operational activities of
travel and tourism industry (Davies and Hughes, 2014). The time frame of the overall research
project has been evaluated by the Gantt chart that manages time and flexibility of the entire
research project. These research questions are based on the perceptions of people and the
influences of technical aspects that put positive impacts to the business activities and
operational services. According to the study, it is noticeable change that within the tourism
sector (Polonsky and Waller, 2014). People can easily book services and facilities with the
internet of things and online booking services. As the social media is biggest platform that helps
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in connecting the world as well as gives information to the people regarding travel packages;
which helps in enhancing the profitability rate as well as effectiveness accordingly. In order to
implementing research planning as mentioned above on task 1, the researchers firstly gives
questionnaire to the people and then analyzes the overall data towards knowing the different
perceptions of people. It helps in making further decision according to the development and
growth (O'Leary, 2017).
2.2 UNDERTAKE THE PROPOSED RESEARCH INVESTIGATION IN ACCORDANCE
WITH THE AGREED SPECIFICATION AND PROCEDURES
As mentioned above that the data is collected through the primary and secondary research for
gathering the information and identify the perception of people. The quantitative and
qualitative research methodology measures the data as well as helps in monitoring the entire
research projects. With the proper investigation and research methodology; it will be easier to
make further decision (Roberts, 2015). The given questionnaire to the customers helps in
evaluating the impacts of technologies on the travel and tourism sector. It saves the time of
customers as well as helps them to comfortable and best experiences of their entire tour. The
quantitative research methodology quantifies the collected data and gives appropriate result of
the research program. The research has been conducted throughout the identification of
technical influences and the advancement on the successive operations of travel sector.
The survey, direct interview, questionnaire and other techniques are the best way to identify to
the different perception and satisfaction level of visitors accordingly (Xiang, et al. 2015). The
reliability of entire research program is based on the satisfactory outcome and positive
reactions of the people.
Research investigation- it is the overall assessment criteria in which several programs are to be
developed that used various techniques and methodologies for implementation (Xiang, et al.
2015). The level of satisfaction of employees is also evaluated with the specific objectives and
resources.
Main proposal plan- it includes the study of the research program in which various information
and data have been collected throughout the different methodologies and tactics. These
15

gathered information then evaluated by the researchers in order to determine the overall
influences of technical aspects of the operational strategies of travel and tourism sector
(Kambele, et al. 2015).
2.3 RECORD AND COLLATE RELEVANT DATA WHERE APPROPRIATE
As the data and relevant information have been collected through the different methods of
research, which evaluated further, in order to determine the perception of people. The
research program is kind of complex term or an activity that laid emphasis on the findings,
investigating, identifying, evaluating and implementing the overall predetermined plans (Munar
and Jacobsen, 2014). With the proper analysis of data will be helpful for increasing the sales
performances and customer satisfaction accordingly. As it is well known that the technology
enhances the performances and helps in the enhancement of profitability rate as well as the
effectiveness of the company.
BASIS RECORDED DATA APPROPRIATE
Behaviour of employees Digital technology and the
proper usage of technical
aspects of every services or
facility provided to the
customers as well as
employees; change their
behaviour and increase the
satisfaction level as well. It
also enhances the
performance level of
employees (Munar and
Jacobsen, 2014).
The overall collected data
throughout the research
program will surely help in
identifying the perception of
people.
The working ethos of
employees and staff workers
The travel and tourism sector
uses various different
resources for understanding
It provides a clear image of
the working performances of
employees and gives them
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the working style and
behaviour of employees. They
provide the required
resources so that the people
can do their work effectively
and in manner towards
accomplishing goals and
objectives.
the potential to work
accordingly.
job specification and
evaluation
With the proper gathering of
relevant data and information
helps in the performance
evaluation as well as it keeps
a record of these working
performances accordingly.
Helps in managing the data
and evaluated the payroll
check accordingly (Xiang, et
al. 2015).
CONCLUSION-
It is concluded that the collected data and information helps in evaluating the performances of
employees as well as manages the system of an organization. Overall influences of the technical
aspects have been described that put positive impacts and helps in enhancing the profitability
rate as well.
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TASK 3
3.1 USE APPROPRIATE ‘RESEARCH EVALUATION TECHNIQUES’. WHICH TYPES
OF EVALUATION (FORMATIVE OR SUMMATIVE) IS MORE APPROPRIATE FOR
YOUR RESEARCH? WHY?
It is well mentioned or clear facts that the research program has been accompanied with the
means of a gathering of data and information towards evaluating performances. It also helps in
identifying the influences of technical terms on the operational services of travel and tourism
sector (McCusker and Gunaydin, 2015). Different methods have been used for collecting the
data and identifying the perception of people. There are two types of evaluation technique
such as formative and summative that is helpful for measuring the impacts of technical aspects
of the travel and tourism sector with appropriate evaluation technique.
Formative evaluation technique-
Formative evaluation can be defined as the internal assessment or a technique that includes a
diagnostic testing method by means of formal or informal procedures of evaluation. It ensures
the feasibility of research programs that are fully acceptable and implemented the procedure.
This part of the procedures majorly focuses on the overall procedure that permits to design,
learn, evaluate and instruct the program towards accomplishing goals and objectives (Schwarz,
2014). it laid emphasis on the actual development of exhibit that widely targets the audience
for knowing the perception as well as designing the comprehend tactics as well. Some of the
following areas of this evaluation technique are as follows-
 It gives an appropriate result that based on the performances and perception of people.
 It helps in proper evaluation of the collected data and information.
 It determines the working capacity and certain aspects.
 It allows the people to exhibit and give feedbacks for the improvement and further
development within the industry (Chyung, 2015).
 It is essential for checking the intended successive factors.
Summative evaluation technique-
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Summative evaluation technique can be defined as one of the most common and formal
evaluation types that often requires funding and exhibit. It assures the objectivity of high-level
performances. The major focus of this evaluation technique is an outcome of the program and
overall methodology (Creswell and Creswell, 2017). The various information and data have
been collected through the questionnaire, surveys and interviews observation and the resulting
outcome then evaluated towards determining the impacts. Firstly, people are allowed to fill out
the questionnaire form then the resulting outcome is evaluated according to their perception. It
is for external evaluation procedure that must be carefully designed and executed in order to
ensure the accuracy of the resulting outcome accordingly (Davies and Hughes, 2014).
Comparatively, it is an expensive method that also helps in creating different strategies and
ideas for the further development and growth accordingly. Some of the following outcomes of
this method are described below-
 It is helpful for evaluating the quality performances and ensures the provided services or
facilities to the customers.
 The overall impact of technology on the operational activities of business administration
has been calculated by this method with the perception of people (Creswell and
Creswell, 2017).
 It gives sufficient evidence regarding technical advancement and performance level of
the workers.
3.2 INTERPRET AND ANALYSE THE RESULTS IN TERMS OF THE ORIGINAL
RESEARCH SPECIFICATION
i. What is your gender?
 Female
 Male
Response table-
Total Male Female
50 25 25
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Gender
Male
Female
ii. What is your age?
 Below 18
 Between 18-25
 Above 25
Response table-
Total Below 18 Between 18-25 Above 25
50 15 25 10
20

Age Group
Below 18
Between 18-25
Above 25
iii. How frequent you travel?
 Every 3 months
 3-6 months
 Once a year
Response table-
Total Every 3 months 3-6 months once in a year
50 25 10 15
Travel
Every 3 months
3-6 months
Once in a year
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iv. What kind of booking services do you prefer most?
 Online booking services
 Off-line booking services
Response table-
Total online booking services off-line booking services
50 35 15
Booking services
Online booking services
Off-line booking services
v. Are you satisfied with the technical advancement and provided services by the tour
operators?
 Yes
 No
 Maybe
Response table-
Total Yes No Maybe
50 40 5 5
22

Satisfaction level of customer
Yes
No
Maybe
vi. According to you, is technical advancement influences the travel industry as well as
enhances customer satisfaction level?
 Yes
 No
 Maybe
Response table-
Total Yes No Maybe
50 45 2 3
Positive influences of technical
advancement
yes
No
Maybe
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vii. Any other suggestion, you want to give to the travel industry for the further
development?
____________________________________________________________________
viii. Do you think online booking services are more efficient?
 Yes
 No
 Maybe
Response table-
Total Yes No Maybe
50 43 5 2
Effeciency of online booking service
Yes
No
Maybe
ix. What kind of sources do you use for taking information regarding tour packages and
services?
 Social media or internet
 Print media
 Travel agencies
Response table-
Total social media or print media Travel agencies
24

internet
50 30 10 10
Sources
Social media or Internet
Print media
Travel agencies
x. According to you, is technical aspects gives positive outcome or enhances
performance level?
 Yes
 No
 Maybe
Response table-
Total Yes No Maybe
50 35 5 10
25

Positive outcome or performance level
Yes
No
Maybe
These evaluation charts show the overall perception of the people and according to the survey,
it is cleared that people are satisfied with the technical advancement and provided services. It
saves time and money from them as well as helps in the enhancement of profitability and
effectiveness accordingly. Majority of people are happy with the technical advancement and
now it is cleared that it puts positive impacts on the operational services of travel and tourism
sector.
3.3 MAKE RECOMMENDATIONS AND JUSTIFY AREAS FOR FURTHER
CONSIDERATION
Recommendations-
I would like to recommend that the travel and tourism sector should utilize the appropriate
technique such as ad hoc and others in order to collect the relevant data and information. They
must develop the automated system for their research program so that it will be easier to grasp
information from the employees and staff workers (O'Leary, 2017). The proper working channel
must be utilized and the planning is also conveyed to the workers in a proper manner so that
they can also make their plans and do their work effectively. Ethical norms should be
accompanied by the researchers so that no one would be harmed and overall research project
then succeeded.
Justification of areas for further consideration-
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This research project is all about the satisfaction level of employees and customers regarding
technical advancements and the provided services by the tourism industry. They must collect
the information properly and give their best endeavour in order to betterment and
development of the service industry (O'Leary, 2017). These aforementioned technological
terms could also evaluate the data. Apart from that, some of the motivational tactics and
program could also be conducted for the satisfactory outcome as well.
27

TASK 4
4.1 USE AN AGREED FORMAT AND APPROPRIATE MEDIA TO PRESENT THE
OUTCOMES OF THE RESEARCH TO AN AUDIENCE
Poster Presentation
28

CONCLUSION
The aforementioned research project is about to determine the influences of digital technology
on the travel and tourism sector. As the travel and tourism industry is one of the most
comprehensive sectors that also helps in contributing its huge part in the development of
country’s monetary. The advancement in technical aspects plays a major role in enhancing the
profitability rate as well as the effectiveness of the organization. Online booking services are
very helpful for the customers that save their time and increase their satisfaction level
accordingly. data evaluation methods have been also described in a manner that focuses on the
internal or external assessment tactics towards identifying the perception and analyzing the
facts respectively. Interpretation of research methodologies and then a recommendation for
overall research program has been also described.
29

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customer engagement. Annals of Tourism Research, 48, pp.175-192.
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