ASSIGNMENT ON THE INFORMATION TECHNOLOGY.

Running head: INFORMATION TECHNOLOGY
Information
Technology
9/29/2019

INFORMATION TECHNOLOGY 1
Table of Contents
Introduction................................................................................................................................2
Background Information of ICT Innovation..........................................................................2
Literature Review...................................................................................................................2
Special Day........................................................................................................................3
Key Benefits/ Issues of Online Shopping..............................................................................4
Benefits..............................................................................................................................4
Issues..................................................................................................................................5
Industry Case Analysis...........................................................................................................6
Retail Industry....................................................................................................................6
Recommendation....................................................................................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

INFORMATION TECHNOLOGY 2
Introduction
Information and communications technology is the extensional term for IT that talks about
the role of the unified communications and the mixing of computers, and telecommunications
and important storage, audio-visual systems, enterprise software, and middleware, that allow
users to search, store, transfer, and deploy information (Heeks, 2017). The aim of this paper
is to present a case study for an ICT innovation that is online shopping and its benefits. The
case study is comprised of detailed description of the ICT innovation, its evolution and
benefits. The selected information and communication technology innovation is being
applied to the retail industry and on a specific company. In the end, the paper is providing
some of the recommendations in support to the presented arguments.
Background Information of ICT Innovation
Online shopping is a type of electronic commerce that enables the customer to directly
purchase products or services from the seller by using internet through a web browser.
Customers search for the product by visiting directly the preferred website of the seller or by
searching the available alternative vendors through shopping search engine that works to
show the similar available products and pricing of different seller online (O’Brien, 2010). As
of 2016, consumers can purchase products online with the use of different devices and
computers, comprising laptops, smartphones, desktop computers, and tablet. Some of the
largest online seller or retailers are e-bay, Amazon, and Alibaba (Angelovska, 2019).
Literature Review
The founder Michael Aldrich founded online shopping in 1980s, which eventually changes
everything the time a system was introduced by him that enables customers, distributors,
suppliers, service companies, agents, and consumers to get connected with the corporate

INFORMATION TECHNOLOGY 3
system with a medium that is on-line and enable the transactions of the business to execute
and complete electronically in the real-time. The first World Wide Web browser and server
was introduced in the year 1990 by Tim Berners-Lee, but was available for the commercial
use in the year 1991 (Give Away Service, 2016). After this introduction, Amazon.com
introduced its site for online shopping in the year 1995 and ebay was also launched in 1995.
The two sites of Alababa that is Taobao and Tmall were introduced by the company in the
year 2003 and 2008, respectively.
Source [(Give Away Service, 2016)]
The time money got started involving while doing business through internet, “PayPal” was
introduced and till date it has almost 70% share in the market. It offers online payment
facility to the users.
Special Day
In the year 2005, Cyber Monday was devised in order to reflect an increase in the online sales
that happened on Monday after Black Friday. This day was considered to be the biggest day