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BSD119 - Global Business Assignment | International Market

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Queensland University of Technology (QUT)

   

Global Business (BSD119)

   

Added on  2020-03-02

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This assignment has been executed with a motive to analyze the suitability of the international market for the entry of a company. This assignment will discuss the analysis of the different aspects of the business environment of Indonesia to analyze the impact of these aspects on the entry of Tesco into the Indonesian market. This analysis will help in evaluating the suitability of the environment of Indonesia for Tesco.

BSD119 - Global Business Assignment | International Market

   

Queensland University of Technology (QUT)

   

Global Business (BSD119)

   Added on 2020-03-02

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RUNNING HEAD: Global BusinessGlobal Business
BSD119 - Global Business Assignment | International Market_1
Global Business 1Table of ContentsIntroduction................................................................................................................................2Company information................................................................................................................3Analysis of the socio-economic, political-legal and business environment in Indonesia..........4Socio-economic......................................................................................................................4Political-legal..........................................................................................................................5Business environment.............................................................................................................6Analysis of the Indonesian market.............................................................................................7Suitability of the environment in Indonesia for Tesco...........................................................7Opportunities and threats to Tesco in the environment of Indonesia.....................................7Conclusion................................................................................................................................10Recommendation......................................................................................................................11References................................................................................................................................12
BSD119 - Global Business Assignment | International Market_2
Global Business 1Introduction This assignment has been executed with a motive to analyze the suitability of the international market for the entry of a company. This assignment will discuss the analysis of the different aspects of the business environment of Indonesia so as to analyze the impact of these aspects on the entry of Tesco in the Indonesian market. This analysis will help in evaluating the suitability of the environment of Indonesia for Tesco. Different opportunities will be available to Tesco along with the threats which create an impact on the performance of Tesco.
BSD119 - Global Business Assignment | International Market_3
Global Business 1Company information Tesco is a public limited company which is operating in the retail industry. Tesco is operatingsupermarkets, hypermarkets and superstores all around the globe. It was founded by Jack Cohen in the year 1919. Headquarter of Tesco is located in Welwyn Garden City, Hertfordshire, England. According to the profitability of the companies, Tesco stands at the third position in the retail sector. It is operating all around the globe with a motive to provide quality products to its customers. According to the data collected in 2017, it has 6553 stores in 12 countries. It has a strong employee base of more than 476000 employees which is contributing towards the growth and success of the business (Tesco, 2017). It is focusing on meeting its responsibility towards the society. Tesco is planning to expand the area of operation in Indonesia so as to enhance the coverage area. It is analyzing different aspects of the Indonesian market so as to analyze the suitability of the market for Tesco.
BSD119 - Global Business Assignment | International Market_4

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