The Key to Real Customer Value: Effective Supply Chain Management

The key to real Customer Value is
effective Supply Chain
Management Discuss this
statement using examples of real
companies that have either
achieved
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Table of Contents
INTRODUCTION................................................................................................3
LITERATURE REVIEW........................................................................................3
Concept of supply chain management and consumer value........................3
Effectiveness or importance of consumer value in supply chain
management................................................................................................4
Can supply chain management deliver a good sort of customer value in
market..........................................................................................................5
Different challenges faced at the time of applying supply chain
management to deliver the customer value................................................6
CONCLUSION...................................................................................................7
REFERENCES....................................................................................................8
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INTRODUCTION
Supply chain management is referred to wide range of actions needed
to control, manage and execute products flow from materials to manufacture
to distribution. It encompasses integrated execution and planning of
procedures required to optimize flow of information, items and capital in
functions that widely include sourcing, demand planning, production,
logistics, inventory management and transportation. The current report is
based examples related to supply chain management and strategies of
Samsung that impact on consumer value. This study explains in depth
manner that how effective supply chain strategies can deliver customer
value in form of literature review.
LITERATURE REVIEW
Concept of supply chain management and consumer value
According to Waters, (2017) supply chain management is one of the
most essential part of every company whether its is small or large. It deals
with storing and movement of materials required to develop a specific
product and inventory management, as well as keeping track of finished
items from where they were produced to who they delivered to. It is the
management of flow of services and products that transform raw materials
into accomplish thing, supply chain management includes active
streamlining of business supply chain activities to increase consumer values
and to achieve competitive benefits in marketplace. It is the key elements of
business success, that help to increase profitability and generate more
revenue for companies. Most organizations in their values chain chose
suppliers available within market area where they operate, for raw materials
and other facilities based on quality and prices. Lim and et.al., (2017)
highlighted that supply chain management characterises an attempt up
suppliers to implement and develop supply chains that are as effective as
economical as possible. It covers each business functions from production to
goods development, marketing to information systems. It directly links and
mainly control production, transportation and distribution of a good.
Discussed by Schwepker and Ingram, (2016) consumer value refers to
what services or goods is worth to an individual in relation to substitutes.
Worth means what customers feels they obtain as benefits in return for
money they pay. In simple words, how people appreciate the characteristics
of goods is defined as consumer value. Companies deliver value by achieving
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