Assignment on the Leadership - Vita Green
Added on -2020-07-22
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LEADERSHIP
Table of ContentsINTRODUCTION...........................................................................................................................11.External analysis of the Vita Green: ...................................................................................12.Market segmentation...........................................................................................................33. Marketing mix in the field of Vita green company limited................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONLeadership is refers in the context of the organisation as the market potentiality of theorganisation with their sales and position in the market. It is important to find the external factorof the organisation which can be help to finds out the Strength and Weakness of theorganisations. Also the customer analyse of the Vita green will help to set the promotionstrategies to increase the sales. The most important aspect is the product development which willhelp to attract more customer.Overview Of The Organisations: Vita green health products co. Ltd. is also kn own as the VitaGreen which is the major leading FMCG organisation in Hong KONG. They deal in the differentproducts such as vita green lingzhi, vita hair, vita calm, green lingzhi honey. More than 400employees are working in the organisations.Products Category: As the Shampoo is the product deal by the vita green which has betterresponse form the customer.1.External analysis of the Vita Green: Market: it is the medium of place where the buyer and seller will deal for the good and serviceson the basis of value in terms of money.The different types of the market such as:Available Market: where the all the people will availe in the market. As in the available marketther is market minimum or that can be know as the Market size which means goods and servicecan be easily sell to the customer without any promotions. But in these situation organisation isnot able to do the aggressive selling in the market.Market Potential: it is the highest size of the market in which goods and services will bepromotion on the motive of aggressive selling by the organisations (Eagly and Johnson, 2016.).As the market potential will generate the more revue. As it is the highest positions in the marketplace and sales.External analysis: It is the organisation situational analysis through the external factor with interms of SWOT with macro and micro factors of the Vita Green.Strength of the organisation is depends on their brands value and market size. As the size of theorganisation can be depends on their mission and vision will be considered to make the strong1
brands in the market. As the vita green is the local organisation have the main advantages for theorganisations. The main characteristics of the business is they have the strong values and ethicalin every dealing with the stakeholders. The human resource management of the vita green ableto bring the better policies to changes the working environment of the organisations.Weaknesses: As the vita green have the Weakness which makes the unstable brands in themarket . There marketing team is the most weakness for them as they are not able to bring thevarious promotion to attract the customer which will result to earn more revenue from themarket. As they have the most weakness for the each and every organisation is the competitionform other key players. Same as the vita is not able to stands ion front of the market competition.The customer are not able to recognise their products due to low promotion strategies appliedform the Vita green marketing team. As the different techniques used for the manufacturing ofthe products in the production of shampoo which have the extra cost burden on the organisationdue to outdated technologies used by the vita green. Opportunities: as the vita green is the small brands but the products are quality maintain as theorganisation have the opportunities to bring the better technologies so that time and cost will besave in terms of the productions. They have to hire the professional marketing team which canbring the various innovative promotion techniques to increase the sale volume of the shampoo inthe market. As the market potential of the organisation can be changes by the vita green in abetter position with stable brands.Threat: As the organisation have the biggest competitor threat for the Vita green as these are themajor threat for the organisations. As the changes in the legislation from the government bodieswill be major threat for the Vita Green (Deal and Peterson, 2017). The tax burden on theorganisations have the major impact on the revenue which will cause the loss of huge funds inthe organisation. The more the vita green will set their targeted customer according to thecompetitors. From the SWOT it is easy to identity the organisation micro and macro factor which willhindrance in their different strategies such as follows:Micro environment factors: Strength and Weakness are the micro factor for the organisationwhich can be hand of the Vita green. As the major strength of the organisation is the Human2
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