Essay on Reasons of Gaining Popularity of Bollywood Movies
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Added on 2020-02-24
Essay on Reasons of Gaining Popularity of Bollywood Movies
Added on 2020-02-24
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Running head: EXPLORE ASIAN POPULAR CULTUREExplore Asian Popular CultureName of the studentName of the universityAuthor note
1EXPLORE ASIAN POPULAR CULTUREBollywood industry represents the film industry in Hindi language from India. Currently,bollywood is one of the leading and prominent film industries around the world. Moreover,bollywood is having the record of producing highest number of movies every year. However, thekey distinctive aspects of bollywood are something else which are creating waves in the Asianregions and around the world. The south Asian regions are already being covered by the craze ofbollywood movies. The popularity of the bollywood movies is now expanding in other Asianregions. It is rapidly evolving as the popular culture in the Asian countries (Daspit and Weaver2012). In the recent years, newly released bollywood movies are earning huge money fromseveral Asian regions and they are going to prove as money spinner in various countries. Nowthe there are various concepts and debates being held to determine the reasons behind thispopularity of bollywood movies in the Asian regions. This essay will discuss about the probablereasons of gaining popularity of bollywood movies along with discussing various theories beinggiven by different authors. It will help to identify the core competitive advantages of thesemovies which help them to stay ahead over other competitors. According to Roy (2012), the key reason for the bollywood movies in becoming thepopular culture in the Asian regions is the vibrant nature or approach of the movies. Accordingto him, the approach of storytelling of the bollywood movies is much different than that of theapproach of the movies from other countries. The film industry from America which is popularlyknown as Hollywood is the leading the film industry in the world. However, they are trailingbehind the bollywood movies in terms of vibrancy. He also stated that bollywood movies involvemore extensive use of colors and festivals which increase the aesthetic value of the movies.Thus, they are being more attracted by the people from various Asian regions who are notaccustomed with these types of movies. Related to this concept, another author also added some more aspects which further helpto identify the reasons for the bollywood movies for becoming the popular culture in differentAsian regions. Mukherjee (2012), stated that involvement of songs in the movies is one of thekey reasons for the bollywood industries to gain momentum in the Asian countries. This is due tothe reason that, involvement of songs helps to gain more attractions towards the movies.Moreover, the songs normally used in the bollywood movies involve synchronized beats andtunes which feels pleasurable to hear. The songs and dance sequence being used in the
2EXPLORE ASIAN POPULAR CULTUREbollywood movies is one of the unique features which helps to attract foreign audience. Thus, ithelps to gain the instant attraction from the side of the audience. In the Asian regions, countriessuch as China, South Korea and Japan is also having prominent film industries but they are moreinfluenced by the Hollywood culture and thus, bollywood movies are getting the market place byoffering something different and unique to the audience. According to Willis (2013), bollywood movies also involve different genres in one singlemovie. Thus, audience has the choice of enjoying various genres in one single movie. Majorityof the Hollywood and movies from other countries follows a single genre, whereas in the case ofbollywood movies, action, romance, climax, songs and dance are all being involved in a singlemovie. This is also one of the key reasons of growing popularity of the bollywood movies indifferent Asian regions. Bollywood films have the perfect blend of all the genres in theirmainstream movies which increase their attractiveness to the audience (Morcom 2017). This typeof concept is new to the countries in the Asian regions expect the Indian subcontinent. Thus,bollywood is having large untapped market to grow by offering distinctive films. According to Roy (2016), the pattern and design of the story being portrayed by thebollywood movies is much easy to connect to the audience compared to other film industries.This is due to the reason that, bollywood movies involves the stories having social messages andthe struggle of the masses in the daily life. Compared to this, Hollywood and other major movieindustries convey more complicated story through their movies. Thus, the audience is findingeasier to understand and relate with the bollywood movies compared to other movies. Anotheraspect that can be added here is the commercial viability of the bollywood movies which is morethan that of other movie industries. The entire approach and design of the movies is beinginitiated keeping in mind the commercial viability of the project. Thus, the movies are beingmade according to the taste and preference pattern of the audience. It helps to attract theaudience more effectively by serving them the product that they will enjoy. Buga and Meyer (2012), stated that the migration of the Indian population is growing byleaps and bound and majority of the Asian countries are having large number of Indianpopulation. Thus, this is another influencing factor for the gaining of popularity by thebollywood movies in the foreign countries. More people are being influenced by the Indianpopulation living abroad and the culture of bollywood movies is gaining market penetration.
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