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Impact of Brexit on Tourism Stakeholders

   

Added on  2023-01-13

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Tourism Business Environment: Coursework One.
Choosing one of the following macro-environmental events:
Climate Change / A Terrorist Attack / Brexit / Over-tourism / Conflict
Technology Failure / Natural Disaster / Extreme Weather
A Macro-Environmental Event of your choosing.
Identify, using multiple sources, how this macro-environmental
event impacted upon two tourism stakeholders.
Macro Environmental Event:
Brexit is one of the macro environment event that impact on travel and tourism business
negatively. It is abbreviation for British Exit, refer to UK decision referendum to leave the
EU. This event affects overall growth of businesses and success as well as economic
growth within UK and other countries as well. It increases rate of unemployment and
decrease the living standard of local people. After Brexit, border between Republic of
Ireland and Northern Ireland will become only EU and UK land border, there concern over
this becoming hard Border with limited controlled customs checks and crossing points.
Stakeholder 1:
Benidorm is the first stakeholder that affected by Brexit, it is one of the most popular
tourist destination in the world, when the first hotels were built and its port was extended.
However, the actual boom of this city as coastal resort that gain the attention of people
from different countries like UK (Vitaliev, 2016). The relationship between Benidorm and
UK suffer due to Brexit, it creates issues for this city to drive local people from Europe
towards beauty of Spain, tourism sector organizations blaming this specific macro-
environmental event for blow to number of British travellers. Spanish vacation hotspot, a
most favourite for those seeking a destination for winter sunshine, which fallen down of
potential no deal scenario that could become reality with 15% drop in visitor numbers.
Brexit's discussions on Britain's separation deal from EU may not have been completed, yet
impact of uncertainty is being felt within Benidorm. After this event, the number of holiday
packages decrease consistently, sold to Britons amounted to 46,000 in 2019, as compared
to 54,000 just in 12 months before. 16% drop in bookings is the result of Brexit that
directly impact on profit margin and productivity of travel sector negatively. In simple
words Brexit damaged the relationship of UK and Benidorm, hotel association find out the
number of overnight stays in the most famous resorts of city like Costa Blanca by British
travellers last year drooped by 454,000, the plummeted represented an 8% fall. On the
Impact of Brexit on Tourism Stakeholders_1

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