The Macro Tourism Business Environment

THE MACRO TOURISM
BUSINESS ENVIRONMENT

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Basic analysis of the tourism business environment...................................................................3
Success factor for the tourism business project...........................................................................4
Recovery strategies by the stakeholders related to the particular macro environmental event...4
Any foreseen negative impact on the tourism industry or organization......................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Macro environment includes various political, economic and social factors that affect the
working of business. These factors can lay positive as well as negative impact on working of
various industry. Present study will lay emphasis on Brexit and how it has affected tourism
sector in United Kingdom and in Europe. It has been analyzed that Brexit has lowered down the
economic condition of both the states. Assignment will analyse the tourism business
environment. It will also interpret the success factor relating to described strategy. Study will
also focus on strategies taken by stakeholders to overcome the effect of Brexit. It lays emphasis
on negative aspects followed by adopted strategy which is Brexit.
TASK
Basic analysis of the tourism business environment
Brexit is the withdrawal of the United Kingdom from the European Union. This step was
being followed by the memorandum given in June 2016. 51.9% of people has voted to leave the
European Union. The impact of Brexit on European Union has resulted in various political and
economic changes. It has been analysed that in October 2019, Brexit has laid negative impact on
the Spanish Tourism where the most re-known company in the states have terribly failed. This
step is having significant negative impact on the running of business organizations. Spanish
Tourism association has lowered down their annual growth. The tourism in Spain has been
declined because of the effect of Brexit, Thomas Cook becoming bankrupt and the protest which
is going in and on in Catalonia. Tourism income has fallen from 1.6% to 1.4% (Oxford
Analytica, 2019). Mainly tourism business environment in Europe has been affected by Brexit,
but the United Kingdom tourism was more benefited by it as there has been an increase in 21%
of travellers who are more visiting the place.
Once the Brexit process is complete in 2019, it’s likely the “fast track” lane for customs
will be exclusively for British passport holders and therefore EU nationals will have to file into
the same long queue as all other non-UK citizens. It has been analysed that airfare has been
increased in Europe. Not only the airfare but staying in hotel, the expenses related to it has seen a
rising phase. The visitors from Europe will have to seek permission from United Kingdom
government, if they want to seek a job over there. Also the economy of both Europe and UK has
been slowed down (Amoamo, 2018). It has also been identified that many of the companies in
United Kingdom are shifting there headquarter to Europe. Various conflicts and chaos has raised