Over Tourism in Barcelona: Strategies for Business and Local Community

The Macro Tourism
business environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Over tourism in Barcelona, Spain...............................................................................................1
Response and recovery strategies by business or leisure............................................................1
Response and recovery strategies by local community/ residents..............................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Tourism is travel for pleasure or may be for a business and it can be a domestic or
international. Tourism creates direct impact upon the economy of the country. In the same way,
current report is also based upon the topic i.e. over- tourism in Barcelona, which is a macro
environment event in Spain due to which number of local people got affected. That is why,
present study will provide a deep knowledge of tourism and describe the strategies proposed by
two stakeholder i.e. Local community / resident and overview tourist for a business or leisure.
Study also consider all the key element which are proposed by the stakeholder and respond those
in positive as well as negative manner.
MAIN BODY
Over tourism in Barcelona, Spain
Barcelona faces over tourism such that in 1990, there were only 11500 cruise passengers
which were arrived, but by 2017, the number increases and it reached up to 2.7 million into one
of the one cruise terminals (Nilsson and Eskilsson, 2019). Thus, the city was the home port for
Allure of Seas and it has world's largest cruise ship with maximum capacity 6500 passenger,
further, in 2019, it is also earned the unwanted title of most pollutes port because of regular
tourist. Such that there were 32 million annual visitors and it creates a negative impact as well
(Over tourist in Barcelona, 2018). Such that in 2017, there were 125000 legally registered beds
in hotels and 50000 illegal beds and this in turns, increases the demand of tourist
accommodation. This in turn affect the local people, their quality of life in just opposite way, that
is why two stakeholder develop different strategies in order to respond the problem of over
tourism in Barcelona, Spain.
Response and recovery strategies by business or leisure
The business or leisure develop many strategy such that as per the 2010-2015 plan which
is the strategy that recognized that 'the massification and standardization' of tourism offer and
also negative impact that link with it and as a result, it become a contributing factor for
Barcelona (Wall, 2020). It is so because it creates negative impact upon the quality life of local
people and this in turn, also spoiling the visitor's experience as well. Barcelona is actually
famous and become an International tourist destination because of Olympic Games in 1992 and
due to excessive promotion the place become one of the best tourist destination in world
(Aguilar-Meléndez and et.al., 2019). The strategic plan is also helps Barcelona to address the
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