The main focus of the assignment is on Facebook

Running head: MANAGEMENT
Business research on Security in social media
Name of the student:
Name of the university:
Author note:

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HUMAN RESOURCE MANAGEMENT
Table of contents
Introduction................................................................................................................................2
Research problem.......................................................................................................................2
Research gap..............................................................................................................................3
Literature review........................................................................................................................3
Security threats.......................................................................................................................3
Privacy issues in social media................................................................................................4
Privacy issues in Facebook....................................................................................................4
Comparative scholarly study..................................................................................................4
Methodology..............................................................................................................................8
Key findings...............................................................................................................................8
Conclusion and recommendations...........................................................................................11
References................................................................................................................................13

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Introduction
Social media is an integral component for the business for expanding the scope and
arena. Information are uploaded for increasing the trafficking of the audience into the brand
image. Trust is an essential attribute in this process for luring the customers and achieving
their satisfaction. Securing the private information shared by the customers is the major
responsibility of the managers. Negligent approach in this direction aggravates the
complexities towards managing the information (Krämer and Schäwel 2019). This research
attempts to peek into the security and privacy issues, which prevail in the social networking
sites. The main focus of the assignment is on Facebook, however, other sites are also taken
into account for mapping the behaviour of the users towards the information posted.
Research problem
According to the current studies and programs, it has been found that 23% of the
Facebook users are dissatisfied with the security issues. This reflects the incapability of the
personnel towards attaching quality aspects in the privacy settings. The problems in this
direction are personalization slandering, defaming a person, which aggravates the
complexities in terms of advertising campaigns. Along with this, Youn and Shin (2019) states
that morphing techniques with fake ID, which degrades the trust of the individuals towards
sharing photos. All these issues adversely affect the trust issues regarding sharing
information, photos and other documents on the social media. Dwindling of the trust issues
distorts the communication process in terms of the data processing on the social media,
attaching negative connotation to the aspect of social learning theory. In the current business
scenario, data thefts relate to the loss of confidential data, compelling the companies and
organization like Woolworths to encounter vulnerability into the market position
(Woolworthsgroup.com.au 2020). This is one of the crucial challenges in terms of securing
the private information shared by the users. This research attempts to conduct literature

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HUMAN RESOURCE MANAGEMENT
review for enhancing the awareness of the readers regarding the challenges prevailing in the
social network mechanisms as a whole.
Research gap
The previous assignment lacks linkage with the theories, which deprives the readers
from gaining an insight into the security mechanisms in the social media platforms.
Dissatisfaction with the privacy settings is something, which reflects the incapability of the
staffs regarding the ensuring that the confidentiality in the information shared by the
individuals is maintained. Data processing is also not portrayed properly, which relates to the
lack of awareness regarding the mechanisms of the social media interactions. The articles
used lacks proper research in terms of the behaviour of the users towards the data processed
in the social networking sites. Theories like Hypodermic/Bullet theory and Hypodermic
Needle Theory have been used, however, it is without alignment to the requirements for using
the social media for executing the operations.
Literature review
Security threats
The security threats in social networking include profile cloning, phising, spam,
hijacking, malware issues among others. Profile cloning is of two types: existing profile
cloning and cross site profile cloning. In this context, the ease of the hackers is projected on
the profiles of the users, which exists. Cross site cloning reflects to the illegal practice of
intervening in the profile of the people, who are listed on the friend list of the users’ account
as well as the other networks. Spams are of two types, which the hackers experiment through
hacking the emails. Broadcast spam and context aware spam intensify the threats in the
security of the data processing. In case of the hijacking session, the activities of the attacker is
spread to the other networks. Seargeant and Tagg (2019) states that malware issues relate to