Market Potentiality of Power Root in Vietnam: Offline and Online Distribution Strategies

Running head: INTERNATIONAL MARKETING
International marketing
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1INTERNATIONAL MARKETING
Executive summary
The aim of this report is to discuss about the market potentiality of Power Root in operating in
the Vietnamese market. The probable advantages to be gained by them are being discussed in
this report. In addition, it is recommended in this report that Power Root should opt for joint
venture strategy in doing business in Vietnam. This report also discussed about the effective
online and offline distribution strategies to be implemented by Power Root in doing business in
Vietnam. There are number of positive and negative factors identified in this report in regards to
these distribution channels and recommendations are being stated accordingly.

2INTERNATIONAL MARKETING
Table of Contents
Introduction......................................................................................................................................3
Market potentiality of Vietnam.......................................................................................................3
Choice of market entry strategy.......................................................................................................4
Choice of distribution facilities.......................................................................................................4
Distribution offline approach...........................................................................................................5
Increased sales and income..........................................................................................................5
Customer satisfaction and loyalty................................................................................................5
Increase business volume and market share................................................................................6
Increase innovativeness...............................................................................................................6
Reasons for adoption.......................................................................................................................7
Focusing on the consumer...........................................................................................................7
Long term profitability................................................................................................................7
Concentrated strategy..................................................................................................................8
Marketing advantage...................................................................................................................8
Recommendation.............................................................................................................................8
Benefits of initiating online distribution strategies..........................................................................9
Increased convenience.................................................................................................................9
Better customer relationship management.......................................................................................9
Effective geographical penetration............................................................................................10

3INTERNATIONAL MARKETING
Challenges in opting for online distribution channels...................................................................10
Expensive mode of distribution.................................................................................................11
Lower level of customer loyalty................................................................................................11
Social diversity..........................................................................................................................11
Recommendations..........................................................................................................................12
Conclusion.....................................................................................................................................13
Reference.......................................................................................................................................14