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The Market Segment Assignment

Added on - 23 Nov 2020

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Table of ContentsINTRODUCTION..........................................................................................................................3MAIN BODY..................................................................................................................................3A) Identifying the target market.................................................................................................3B) Defining the market segment................................................................................................3C) Micro market test..................................................................................................................4CONCLUSION...............................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONMarketing is considered to be as an important function which is required to be executedbefore as well as after launch of business. It is the activity through which business can bepromoted. Selection of an appropriate target customer group as well as market for selling goodsor services is very much essential in order to ensure success of new business.The report will have focus on identifying the target market where bubble stick canpositioned its product that is Kiosk pizza for selling to customers. Study will have emphasizes onaddressing the segmentation strategy which can be utilized by firm.MAIN BODYA) Identifying the target marketBubble stick is required to select the location where no Pizza outlets are established. Anorganization can plan to select the market near mall. In addition to this, T As per the marketresearch, approximately, ninety-three percent of people in UK eat Pizzas. By utilizing aneffective marketing strategy and also offering superior quality of Kiosk Pizza Bubble stick canexceed the projected sales. Bubble stick can position its newly launched product that is Kioskpizza in UK market (Chernev, 2018.). As by entering into such market an organization can offercustomers with clear as well as compelling benefit by offering them with good quality of food atcheaper price. It has been analyzed from the market research that youth in the market are nowlooking for healthier food options. Bubble stick can position it newly launched kiosk pizza inlocal market.Bubble stick needs to utilize all its business resources in efficient manner in order toattract customers (De Mooij, 2018.). It will be required by manager in Bubble stick to analyzethe needs as well as demands of customers by conducting the market research. In addition to this,Firm should concentrate on identifying as well as resolving the problem faced by customers.B) Defining the market segmentDemographic market segmentation strategy can be adopted by an organization. Asdemographic marketing strategy will help an enterprise in meeting the expectation of customers.It will also provide firm an ease in fulfilling the needs as well as demands of target customersgroup. The target market of bubble stick can include the people belonging to the age of twentyfive to fifty-four years of age. An enterprise can target specially those customers those who are
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