Thomas Cook Summer Holiday Marketing Campaign

This marketing campaign details the promotional efforts of Thomas Cook to attract consumers for their Spain and Egypt summer holiday trips in 2019. The campaign includes advertising, social media promotions, and magazine ads to reach a wide audience. With a budget of £600,000, the campaign aims to register tourists by March 26, 2019, and offers exclusive deals on registration fees of £5.

The marketing and advertising product is based on seeking consumer attention of Spain and
Egypt summer holiday trip 2019.
ADVERTISING CAMPAIGN
The marketing and advertising product is
based on seeking consumer attention of
Spain and Egypt summer holiday trip
2019.
Advertising budget: This is defined by the top management of industry. The budget that is
required for campaign is approx Pound 600,000,00. This huge amount is spent for our dear
tourists.
Media plan: Thomas Cook is going to arrange a huge summer holiday plan in two different
places i.e. Egypt and Spain. All our dear people are invited to enjoy this summer with their
family and friends.
Registration date: 26/08/2018
Closing date :26/03/2019
Advertisement message: This will be arranged after march of 2019 and this will last for
one month from date of starting.
Execution: The ads of this campaign will be executed by different public and social
media. It will be published in famous magazine within first week of 2019 and it starts to
display on social media like face book, twitter for 5 days from 10th of January 2019.
Advertisement effectiveness: All the
information’s would be available on its own
website.'thomas.fun.Cook.com. Check in it
and get registered for your new holiday plan
with exciting offers.
Registration fees: 5 Pounds.
End of advertisement: Do not forget to log
in before closing date. All offers will be
displayed after getting your password of
registration