The Marketing Concept - Assignment

Running head: MARKETING CONCEPT
MARKETING CONCEPT
Name of the Student:
Name of the University:
Author Note:

MARKETING CONCEPT1
Table of Contents
Introduction:....................................................................................................................................1
The Marketing Concept:..............................................................................................................1
Involvement of Marketing Concept in M&M:................................................................................2
M&Ms:........................................................................................................................................2
Production Concept:....................................................................................................................2
Product Concept:.........................................................................................................................3
Selling Concept:...........................................................................................................................3
Marketing Concept:.....................................................................................................................3
Societal Marketing Concept:.......................................................................................................4
Marketing Objectives of M&M:......................................................................................................5
Conclusion:......................................................................................................................................6
References:......................................................................................................................................7

MARKETING CONCEPT2
Introduction:
The Marketing Concept:
The marketing concept is the philosophy that the organizations include and follow in
order to understand the market trends and market needs. Marketing can be defined by the
management of the exchange relationship, which is an essential part of the business process. The
exchange relationship between the business houses and the customers, in order to quench the
needs of the later as well as to meet the organizational goals and agendas of the former is known
as Marketing. Now, the philosophies involved behind the practice of marketing is referred to as
the marketing concept. It is important to understand the marketing concept of an organization or
a business, as, it is upon this, the change management that has taken place within the
organization can be discussed and analyzed (Burns, Bush, and Sinha. 2014). Therefore, the
marketing concept or the philosophy of marketing can be identified with five factors, being, the
Product Concept, the Production Concept, Selling Concept, Marketing Concept and societal
marketing Concept.