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ENTR 301 - Entrepreneurship - Marketing Enterprise Of Cole

Added on - 04 Mar 2020

In this document, we will discuss the Marketing Enterprises of Coles company which is one of the most famous companies in Australia. Also, we cover some effective and judicious utilization of the machines which have enabled the company to witness an escalating sales revenue and remarkable growth in the profit margin. Evaluation is the keystone for the company in terms of penetrating the extent of foreign market penetration and enhancing its fame and glory across the corners of Australia.

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Running head: ENTREPRENEURSHIPEntrepreneurshipName of the student:Name of the university:Author note:
1ENTREPRENEURSHIPExecutive SummaryEnterprise denotes the company as a whole including its background, operations, and finance.The main purpose of this assignment is to shed light upon the marketing enterprise of Coles, oneof the famous companies among the threshold of Australia.The adoption of social media hasenhanced the status and quality of the internal operations. Along with this, effective andjudicious utilization of the machines has enabled Coles to witness an escalating sales revenueand remarkable growth in the profit margin. Making noticeable contributions towards thesocietal upliftment of the community people has enhanced the corporate social responsibilities ofColes towards catering the specific needs, demands and requirements of the customers. Apartfrom this, adopting the means of feedback and survey projects the consciousness of the Colespersonnel towards improving the standards of their marketing. Moreover, evaluation is thekeystone for Coles in terms of penetrating into the extent of foreign market penetration,enhancing the fame and glory across the corners of Australia.
2ENTREPRENEURSHIPTable of contentsBackground......................................................................................................................................3Marketing.........................................................................................................................................3Operation.........................................................................................................................................5Financial projection.........................................................................................................................8Marketing plan...............................................................................................................................10Target market.............................................................................................................................10Training......................................................................................................................................10Promotion and advertising.........................................................................................................11References and Bibliography.........................................................................................................12
3ENTREPRENEURSHIPBackgroundUnder the guidance of George James, Coles achieved accolades and glory by servingquality products to satisfy the basic needs of the customers. Consciousness towards innovationhas enabled the personnel to get a taste of success till this point.Even the Great Depression of1930could not suppress the enthusiasm of Coles in terms of achieving organizational excellence(Coles.com.au 2017). Since the era of 1922, Coles stick to its commitment regarding theenhancement of corporate social responsibility. Typical evidence of this fact is donations andcharities for improvement in the health condition of the patients. This reflects the adherence andcompliance to the identified and specified values. Adoption of latest technologies has providedopportunity to Coles personnel regarding business expansion.MarketingWith the advent of World War 2, the marketing ofcoles started. Women were mostaffected. They were experiencing helpless conditions in terms of nourishing their families. As aresult of this, the sales of readymade food stuffs increased. This escalated the sales revenue andprofit margin. Toasters and Irons accumulated an important position in this escalation(Coles.com.au 2017). Launching wide range of cosmetics in this chaotic ambience is not at alljustified. This aggravates the complexities of the women customers in terms of looking aftertheir family members.Since its innovation, Coles personnel strived towards bringing innovation within theproducts and services. Typical example in this direction is the introduction of sales catalogue.This made the customers aware of the schemes, offers and discounts, which they can avail for
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In brief, we discussed the background of the most famous company in Australia which is Coles Pvt ltd, and how the adoption of social media has enhanced the status and quality of the internal operations. Also, we covered the marketing management such as; target market, training, promotion, and advertising.