The Marketing Mix

The Marketing Mix
(TASK 2)

Table of contents
• Introduction
• Use of pricing
• Use of pricing to offset the costs of product manufacturing
• Aim of promotion in the marketing mix
• Promotional campaign is measured
• How promotional activities are regulated
• Role of price in that organisation’s marketing mix
• Role of promotion in that organisation’s marketing mix
• CONCLUSION
• REFERENCES

Introduction
Marketing mix is an important foundation model of business that
consisted the marketing tools and techniques that helps to business in
pursue marketing goals and objectives. In marketing mix broadly the
four marketing decisions consist that are product, price, place and
promotion.

Use of pricing
Pricing in the marketing mix is very much important to affix one of
best pricing that helps to beat competitors and enhance level of sales in
positive manner. In context of Hard guilt tools while eliminating the
role of intermediaries and while adopting online mode of selling they
select one of best price to remain always competitive in the
marketplace.