The Marketing Plan Samsung SOSTAC Research Paper 2022

Running head: THE MARKETING PLAN SAMSUNG SOSTAC
THE MARKETING PLAN SAMSUNG SOSTAC
Name of the Student
Name of the University
Author Note

THE MARKETING PLAN SAMSUNG SOSTAC1
Executive Summary
The main purpose of the research paper is to produce a word marketing plan for the chosen
company Samsung based on the concepts and details presented to the Campaign Manager in the
previous assignments. The paper will be thus provide the marketing plan focusing on the
feedback received from the panel which suggested to choose a variable product of the company
but would be seeing a marketing campaign plan with a focus on various types of digital
marketing techniques and measurability. The paper in the second part will be providing an
overview of the marketing plan and will be including various types of time scales which are
required in order to get through with the marketing campaign. It will also produce the budgets,
segmentation and channel consideration.
The paper will be formatted under six major sections forming the SOSTAC sub headings under
the marketing plan of the company. These six major sections will be Situational Analysis,
Objectives, Strategy, Tactic, Actions and Control Measures.

THE MARKETING PLAN SAMSUNG SOSTAC2

THE MARKETING PLAN SAMSUNG SOSTAC3
Table of Contents
Executive Summary.........................................................................................................................1
Company Background.....................................................................................................................3
Section 1:.........................................................................................................................................4
Situational Analysis.........................................................................................................................4
Section 2:.........................................................................................................................................5
Objectives........................................................................................................................................5
Section 3:.........................................................................................................................................6
Strategy............................................................................................................................................6
Section 4:.........................................................................................................................................7
Tactics..............................................................................................................................................7
Section 5:.......................................................................................................................................11
Actions...........................................................................................................................................11
Section 6:.......................................................................................................................................12
Control...........................................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14