The Marketing Plan - Assignment

The marketing plan of LinkedIn
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Table of Contents
Introduction.................................................................................................................... 2
SWOT analysis............................................................................................................... 2
Marketing objectives........................................................................................................ 2
Integrated marketing communication strategy..........................................................................3
Integrated marketing communication tools.............................................................................. 4
Conclusion..................................................................................................................... 5
References..................................................................................................................... 6
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Introduction
LinkedIn is the business along with the employment oriented service that is highly operated
within the websites and also in the mobile application. The organization was founded in the year
2002, and they provide the area worldwide. The purpose of the paper is to provide an effective
marketing plan for the business regarding their service learning and development of talent.
SWOT analysis
Strengths Weakness
 Trustworthy professional account
 Among the corporate, it is a popular
brand having huge potential
 Features present help in the effective
filtering of searches
 Profile detailing is very effective
 Powerful tools for brand promotion
 Professional help of this account
increase career growth
 Highlights professionalism and one of
the trusted professional site
 Difficulty in communicating directly
 The competitive disadvantage in
comparison to other social media like
Facebook and so
 Lawsuit on violating data privacy and
this affects the brand image
 Prone to fake or unverified profiles
Opportunities Threats
 Expanding internationally especially
in the emerging countries
 Social recruiting by hiring candidates
through social media channels
 Integrate with Skype/IM to provide a
better communication network
 Increasing user engagement that helps
to increase the member activity with
this company
 Integrate with telephone operative to
increase their business over a market
 Government guidelines for
maintaining privacy
 Hacking instances and fake accounts
 Intense completion with other social
media platforms
 New updating professional network
facilities
Marketing objectives
Marketing objectives of LinkedIn are as follows:
 To create business incidence and gain access to the additional features that help the
person to enhance their visibility. The company display many learning procedures, add
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