Detailed Analysis of Domino's Marketing and Promotional Strategies

This report provides an in-depth analysis of Domino's marketing strategies and promotional activities. It examines various aspects, including sales promotion through contests and coupons, public relations focused on customer and employee relationships, and direct marketing via online platforms and home delivery. The report also covers personal marketing techniques influencing customer preferences and advertising methods using billboards, media, and TV commercials. Furthermore, it highlights the importance of the marketing division in buying, selling, advertising, and delivering products. This report provides a comprehensive understanding of Domino's approach to reaching and engaging its target audience.

PORTOFOLIO
Marketing is one of the most important division of
Domino's. It is responsible for buying and selling of
products and services. Addition to this, there are
various other activities which are conducted by
marketing such as advertising, delivering, selling and
many more.
This poster will help in having better understanding
about Promotional activities which is one of the
functions of marketing and a key element of
marketing mix.
PROMOTIONAL STRATEGIES OF DOMINO'SINTRODUCTION
The marketing strategy of Domino's includes diverse research which is implemented differently in every
country. Domino's has successfully launched various products in the market.
Sales Promotion- Domino's conducted various promotional activities which include various contests,
programmers, distribution of free coupons, etc. Some of the successful promotional contest are the everyone is a
winner, free pizza contest, etc. have helped in promotion and educating the customers about the company and its
products.
Public Relations- Domino's focus on maintaining the customers and employee relationship as the company
believes that behavior of employees serves a huge contribution in promoting the business.
Direct marketing- The online website of Domino's provides direct information of detailed information about
various deals and products of company which is a strategy of direct marketing. Additionally, home delivery is
also a tool of the respective promotional strategy.
Personal marketing- This promotional strategy act as a direct technique of influencing the customer's
preferences, suggestions and receiving feedback which helps in building future business opportunity for
Domino's.
Advertising- Domino's practice various advertising tools like billboards, media, print ads, TV and online