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The Organizational Structure of Virgin Australia

   

Added on  2021-06-15

9 Pages2140 Words174 Views
Leadership Management
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Running Head: Virgin Australia Organizational structure
The Organizational Structure of Virgin Australia_1

Virgin Australia Table of ContentsIntroduction......................................................................................................................................1The organizational structure of Virgin Australia.............................................................................2Virgin Australia Leadership style....................................................................................................3Virgin Australia strategies within Australia and overseas market...................................................3Views or comments on the structure and strategies of Virgin Australia.........................................4Conclusion.......................................................................................................................................5References........................................................................................................................................61
The Organizational Structure of Virgin Australia_2

Virgin Australia Introduction Virgin Airline is considered as the second largest Australian airline company. The company was founded in 1999 and the activities are commenced from 31 August 2000. Headquarter of the company is located in Bowen Hills, Brisbane. The company offers attractive services concerned to freight and traveling passengers. The slogan of Virgin Australia is "Here to Looking up". The company was co-founded byRichard Branson and CEO Brett Godfrey. There are more than 20 cities in Australia who are considering a fleet of narrow-body Boeing and also Airbus. There are more than 26,000 employees who are conducting their routine activities in the company (Virgin Australia, 2018). It has been seen that the company focuses on offering effective services to the consumers and also the share of the company in the Australian market is more than 60%. The company focuses on services on both international as well as on the domestic platform. Virgin Australia Airline has various features that have a unique position to compete with the airlines on a global basis. The customers have a good image in the market and they think that company offers guarantee value for money in context to money, fun, and trust. The company also offers service in the United Kingdom and the United States of America. (Source: Virgin Australia, 2018). 2
The Organizational Structure of Virgin Australia_3

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