Developing Enterprise of The Original Cake Co.

DEVELOPING ENTERPRISE OF THE ORIGINAL CAKE CO.
1

SUMMARY
With globalization and technology development, companies need to develop plans for their
business. Each company has unique risks, creates changes and has a positive impact on society
and communities. In this analysis, The Original Cake Co. enterprise developed is undertaken.
They specialize in providing cakes to independent retailers, professionals, distributors,
distributors, and importers with quality food packaging. It works with different systems,
organizations, and networks where the business can thrive. The original cake was developed with
the owner's passion for serving and serving the community. The business model allows strategic
management to establish a business model that contains elements that imply a specific business
proposition. Customers of all companies are essential because they enable designing of the
products of the company. Although the various types of bakery and bakery products on the mass
market are popular, anyone who is interested The Original Cake Co. in Lincoln's proximity may
select expensive products. The company must understand the needs of the customer and then
design the products. After purchase or consumer behavior can help identify the potential needs of
the user. The analysis of consumer behavior shows that regular customers prefer smaller cakes
and cost-effective ones. Cake Original Co. is a private limited company. The interests of the
owner determine the board of directors and the governments act as one of the parties. In the UK,
most companies prefer intellectual property policies, which they consider to be one of the most
valuable assets of society. Original Cake Co. recipe is the intellectual property of the company.
Intellectual property strategy, which aims to keep its revenue intact, and makes it a leader. All
businesses operating in the business world must comply with the applicable rules and regulations
in this area. In the United Kingdom, the bakery has to develop terms and conditions. The
conditions are entirely valid as they offer good legal protection and limited liability. The original
cake is a growing business with great potential for future growth.
2

ABBREVIATION
BMC Business Model Canvas
BPP Business Planning Process
IP Intellectual Property
3

Table of Contents
SUMMARY
ABBREVIATION
Table of Figures
Introduction
Analyzing Enterprise Ecosystem
The Business model canvas for The Original Cake Co.
New Venture Creation (Customer Segments)
Business Structures & Business Model
Business Venturing
Market Impact
Business Environment
Conclusion
References
Table of Figures
Figure 1: Products of The Original Cake Co
Figure 2: Enterprise Ecosystem
Figure 3: Business Model Canvas
Figure 4: Customer Segmentation
Figure 5: Types of Boards
4

Introduction
Globalization and technological advent have led to dynamically changing businesses, increasing
competition immensely (Osterwalder and Pigneur, 2010). The business of every size need to be
creative, enterprising and have entrepreneurial people for driving the business towards its goals
and objectives. Every business entails undertaking certain amounts of risks, creating changes,
creating a positive impact on societies and communities (Chesbrough, 2010, pp 354-363). In the
current analysis, development of an enterprise, The Original Cake Co is undertaken. The
company is based in Lincoln, UK and is in the business of baking cake since the past 40 years.
They specialize in the supply of excellent tasting case to independent trade, specialists retailers,
distributors, and importers. The business has grown from merely supplying to various resellers to
establish their own business and website from where they can sell cakes to customers. The
enterprise ecosystem analysis with customer segment analysis and other relevant details have
been encompassed in the current discussion, information regarding which had been obtained
from various stakeholders of the business.
Figure 1: Products of The Original Cake Co
Source: The Orginal Cake Co., 2019
5

Analyzing Enterprise Ecosystem
The Original Cake Co. operates with multiple interdependent systems, institutions, and networks
which allows its enterprise to flourish. The Original Cake developed for the owner’s passion for
baking and serving the local community. The customers of the enterprise are people who
purchase products from the Company and make payment for goods purchased. The
beneficiaries are those persons, whom the organization helps. For the enterprise customer and
beneficiaries include direct customers, retailers, distributors and other resellers of cake and its
other products (Zott and Amit, 2010, pp 216-226). They provide crucial feedback to the
enterprise which allows shaping the aim and model of the enterprise.
Government plays an integral part in an enterprise ecosystem. A Government sets regulations,
taxes, laws which shape ways in which the organization operates. Currently, all the policies and
regulations by the Government are adhered to by the organization, regarding obtaining
certifications for operating its businesses. The Government of UK often provides financial aid
and assistance to small and medium scale enterprise like this one for their expansion and growth
(Clarysse, Wright, Bruneel and Mahajan, 2014, pp 1164-1176).
Figure 2: Enterprise Ecosystem
Source: Author
6
Enterprise
Ecosystem
Customers
Beneficiaries
Governments
Funders
Competition
Society /
Community