Management Market & Research: PBS Video Summary & Opportunity Ideas

This assignment provides a solution to a management market and research question. It includes a summary of the PBS video "Ascent of Money," detailing key takeaways related to the global financial crisis and the evolution of money. The assignment further presents three market opportunity ideas: organic dry-cleaning, a voice-command website designer, and a GPS theft identifier, outlining their uses and advantages. Additionally, it contrasts academic and industrial research, highlighting their differences and associated roles. The solution also discusses evaluating research outcomes and the importance of systematic investigation in research. Desklib offers similar resources for students.

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MANAGEMENT MARKET & RESEARCH QUESTION ASSIGNMENT
MANAGEMENT MARKET & RESEARCH QUESTION ASSIGNMENT
Name:

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Solution 1.
The take away summary pertaining to the PBS video takes into account the
examination of global financial crisis and the association of it to the financial conditions
prevailing in the West. The examination of crisis done by Historian and economist Neil
Ferguson encompasses the importance of money and the manner it is linked to status
(PBS, 2019). The historian Ferguson tends to bring about the concept linked to money
and the importance it has garnered over these years.
The problems linked to the financial bubble are closely associated too. The
explanation of the manner of insight based on the crisis concerning the financial economy
and the money protection system is significant to comprehend (PBS, 2019). The
discovery of the value ascertained based on the technological innovations and the way it
affects the financial system is crucial to understand (Gupta, 2018). The value that money
has can be linked to the evolution of human beings and the manner in which they have
evolved too. The money-based ideology and system is associated to the perceptions that
humans have been having ever since they have evolved.
Considering the fact that money is the one of the significant and effective ways in
which the daily businesses are being conducted (PBS, 2019). The use of fabrics, clays,
shells and other materials like metals have been also utilized to a greater extent in order to
represent money. The ideology behind the actual value of money is the representation of
good or the relevant service that any person would be willing to trade with. The use of

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antiquity cannot be undermined with the money being made with the precious metals.
This includes the bronze, gold and silver (PBS, 2019).
The value of the metals was precious indeed and the rarity of them was responsible
in order to bring up with the payment of things. Taking into consideration the olden days
too, the search for the materials that were rare was significant. The entire ideology as to
how the search of the minerals and materials existed in the past is of greater significance
too (PBS, 2019; Benetrix et al., 2015). The search for the rare materials in the olden ages
was done to a greater extent. The reason linked to the inflation in Europe too was while
Diego had discovered the silver mountain at Peru (PBS, 2019). The manner of enriching
oneself and the inclination among the people in the historical days to bring about greater
happiness cannot be undermined.
The intangible aspect of the money in the current days can also be closely linked to
the representation, that of gold in the earlier days. The banks in the olden days could be
asked for the gold that the money did represent (PBS, 2019). The true nature of money is
unique. The trust that we have while we are being paid by someone who is eligible
enough to pay for something which has value is crucial. Today’s world is different and
the uniqueness of the transactions being carried out without the use of cash tends to
pertain. The numbers that are being read on the screen itself depict the amount of money
that can be known to us (PBS, 2019). It is a known fact that that banks in these days
handle the real money and we do trust the system which forms the backend. The truth can
be well seen clearly. The crucial consideration, that of money not being a substance,
rather an idea which is created and also believed by the human race cannot be ignored.
The idea which initially represent money has been evolving too.

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With the innovations and the deployment of technology, the secured way in which
money can be protected has been rising (PBS, 2019). The business interests of marketers
and the other essential protective ways for money makes it a watershed for our making.
While also considering the evolution of humans, the associated evolution taking place in
the monetary world has led to the realization that money can be an idea too.
Solution 2.
Idea 1
Title: Organic Dry-cleaning
Brief Description: The description of the product being manufactured which brings
about the use of dry-cleaning which I would like to bring for home use without the use of
chemicals is significant. The idea of development can be made available in the market for
the use by consumers. The dry-cleaning process would involve the use of the product
designed and developed with the organic materials used in the process of dry cleaning.
Use and Advantages: The uses can be many the instant dry-cleaning can be used for
homes and offices (Jamal, 2018; Reinhardt et al., 2018). The use for the dry-cleaning of
car seats too can be done with ease. The advantages would be that with the use of organic
materials for the purpose of dry cleaning, the harmful exposure to chemicals for the users
can be nullified. Also, the advantage I consider is that of having the dry cleaning done
without utilizing the external dry-cleaning services done can be deployed too. The other

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advantage that is significant would be the cost that is involved in the process (Jamal,
2018; Reinhardt et al., 2018). Considering the environment too, it would act as a friendly
approach.
Idea 2
Title: Website Designer
Brief Description: The web site designer is a service that can be brought out for the
users. The unique service that I would really like to bring about in the market would
entail the use of voice commands by the user (Khan & Mathew, 2018). The user would
give the voice commands to the application. The service in turn would demonstrate the
visual and the user interface and user experience too would form a crucial part of the
service. The service that I wish to bring it in the semester would entail the utilization of
current technology and making it easy for the users to well associate to the websites they
wish to build.
Use and Advantages: The use of the service is significant with respect to the
consumers. The consumers can be diverse. Someone who is not having the requisite
knowledge of website building or even using the various other website building
applications can well make use of the service (Khan & Mathew, 2018). The service
provisioned would have the advantage and I feel that it would resolve the concerns that
many a people feel while building the portfolios and websites for themselves.

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Idea 3
Title: GPS Theft Identifier
Brief Description: The product GPS theft identifier is significant and I would like to
bring it to the market as it would entail the theft identification wherever taking place in
globe (Baum & Howe, 2017; De Cantis et al., 2018). The identifier would be able to well
identify the person or persons involved in the theft crime.
Use and Advantages: The idea being addressed as part of the product would be
linked to the use that I wish to resolve is with the amass thefts taking place across the
globe. The use of the product would be not only the identification of the event of theft
taking place, but also the manner in which the concerned person or persons being
crucially identified with a unique ID associated to them. The idea would address the need
while curtailing the thefts taking place.
Solution 3.
There are significant differences that lie between academic research and industrial
research. The academic research involves several activities which are besides to research.
On the other hand the industrial research encompasses the critical investigation which are
aimed at the development of a new skill. The intensity of academic research tends to be
more than that of industrial research.

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The type along with the kind of industry need to be well determined prior to
beginning for the industrial research. The roles linked to the research arena connected to
the academic research involve the faculty member positions along with shared resource
specialist, scientist, technician, a support staff or even an administrative position. In case
of Industrial research, the examples with the lead researchers and industrial scientists is
significant.
The industrial scientist is someone who would perform research along with
development works which would be associated to the commercial focus with respect to
various fields. The trouble shooting too for the new products along with the relevant
technologies also forms part of the role linked to the industrial scientist (Shapin, 2016).
The examples for Academic research are associated with them having the academic
researchers work in the laboratories along with several other scientists and the
deployment of technology is lesser as in case of the industrial research.
Solution 4.
The evaluation of achievements along with the quality pertaining to the research
outcomes can be accomplished with setting the parameters and the control mechanism in
place. The evaluation is crucial with respect to the research outcomes. Having the
monitoring done in a crucial manner and aligning the processes and subprocesses in a
coordinated manner would tend to be successful. The approach used in the evaluation of
the research outcomes would be the deployment of several techniques. The framework
can prove to be advantageous and help to evaluate is crucial.

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The research evaluation framework would require the tradeoff. Considering an
example to support, the framework designed can contain several criteria’s which need to
be evaluated linked to the research outcomes. The metric of Prestige would encompass
the external recognition pertaining to the research. With the treatment done for the
patients, the outcome of the research while evaluating the condition of the patients, the
use of framework with the criteria’s to be filled beforehand would tend to be effective.
The approach can render fruitful results and the beginning of the treatment for the patients
can be well coordinated.
Solution 5.
Research is a systematic investigation and the use of sources and materials form
significant part of it. The investigation which is done prior to taking up a research is
crucial too. It helps the researchers formulate a pattern and the methodology too. While
the research taken up by me on the identification of GPS technology and as to how well it
can be utilized in the identification of theft is crucial (Nardi, 2018). There are lot of
creative components too which are well associated with the research. With the research I
undertook, there was a clear trend.
The utilization of scientific methods in the studies done in the past too linked to the
GPS technology was helpful too. The use of such materials would be helpful in building
up the culture and the needed knowledge. The research which was carried out was based
on the identification of the journals linked to the study .The observation too was being

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made as to how can the GPS device take into account the pointers and the identification
of the exact location. The collection of data at the time I was researching tends to bring
out several outcomes which are helpful too. The importance of the research is established
with the manner in which it can resolve the needs and bring about betterment based on the
use of earlier processes.

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References
Baum, J., & Howe, E. (2017). Using GPS technology for demand data collection.
Introduction to opportunities and challenges of the methodology in developing and emerging
economies. Internationales Verkehrswesen, 69(Special edition 1).
Bénétrix, A. S., Lane, P. R., & Shambaugh, J. C. (2015). International currency exposures,
valuation effects and the global financial crisis. Journal of International Economics, 96, S98-
S109.
De Cantis, S., Ferrante, M., Kahani, A., & Shoval, N. (2016). Cruise passengers' behavior at
the destination: Investigation using GPS technology. Tourism Management, 52, 133-150.
Gupta, M. I. (2018). Nudges in car adding value for money concept in car marketing.
Jamal, S. (2018). Out, Damn Spot! A new alternative to dry cleaning is wiping out toxic
chemicals. Alternatives Journal, 43(3-4), 93-96.
Khan, F. I., & Mathew, D. J. (2018). Designing a responsive website for Atyati technologies
(Doctoral dissertation, Indian Institute of Technology Hyderabad).
Nardi, P. M. (2018). Doing survey research: A guide to quantitative methods. Routledge.
PBS (2019). The Ascent of Money. Retrieved from:
https://www.pbs.org/show/ascent-of-money/
Reinhardt, K., & Kern, W. (Eds.). (2018). Handbook of silicon wafer cleaning technology.
William Andrew.
Shapin, S. (2016). Who is the Industrial Scientist? Commentary from Academic Sociology
and from the Shop-Floor in the United States, ca. 1900–ca. 1970. In Knowledge as Social
Order (pp. 63-90). Routledge.