Youth Power Teenagers Organization: Business Overview, Marketing Strategy, and Operations

This document provides an overview of Youth Power Teenagers Organization, a non-profit agency that offers mentoring programs for middle and high school youth in the Southwark area. It includes information on the business summary, core product, target market, marketing strategy, and operations. The document also discusses the organization's financial forecast and cost and pricing strategy.

YOUTH POWER
TEENAGERS
ORGANISATION
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Table of Contents:
Table of Contents
Section One...............................................................................................................................................3
Business Overview...............................................................................................................................3
Section Two..............................................................................................................................................4
Management structure..........................................................................................................................4
Section Three............................................................................................................................................5
The market/customer profile................................................................................................................5
Section Four..............................................................................................................................................6
Marketing..............................................................................................................................................6
4.2 Competitor analysis........................................................................................................................7
4.3 Marketing strategy..........................................................................................................................8
Section Five..............................................................................................................................................9
Operations and logistics........................................................................................................................9
Section Six..............................................................................................................................................10
Costs and pricing strategy...................................................................................................................10
Section Seven.........................................................................................................................................11
Cash Flow forecasts............................................................................................................................11
References/Bibliography........................................................................................................................14

Section One
Scenario: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
Youth Power Teenagers Organization is a non-profit agency providing mentoring programs for middle
and high school youth in the Southwark area. Youth Power Teenagers Organization has aims to
provide learning, mentoring and youth club facilities for youths between 11 to 19 years old in
Southwark to foster commitment so that young people are given opportunities to socialise and develop
their communication skills and social competence; the aim is to prevent adolescents from being
attracted or lured by gangs through provide training.
The Youth Power Teenagers Organization is a non-profit office providing coaching projects to middle
and high school youth in the Greater Claremont area. The program frames organizations with a
neighbourhood school district and a teenage court facility. The Youth Power Teenagers Organization
is likely to foster a commitment to youth that fosters social relationships, strong relationship skills, and
a sense of anticipation afterwards. Only through close-to-home connections can a sense of individual
responsibility be restored that promises young people to complete the path to adulthood with a sense
of pride and success.
Through reconsidered disappointment in the study room and the development of risky skills, young
people at risk have lost faith in the plausible outcomes expected of the possibility that they will not be
effective in putting their lives together. To achieve this, young people must be in a holistic and
mindful learning environment that promotes maximum engagement and strengthens the attention of
individuals.
The Youth Power Teenagers Organization is a program that responds directly to the number of young
people who are running away from everyone's attention in school or are currently locked in the
framework of teenage courts. The aim of the program is to differentiate young people experiencing a
stormy transition into adulthood and to offer an advanced network of emotional support to avoid life-
threatening seizures. The center is a little amazing at every level but the goal parts are as they were
before; introducing the boy to achieve safe improvements in his life.
The Youth Power Teenagers Organization is primarily focused on middle school teenagers. It is
estimated that within three years, half of the cadre agents will be in the middle of the school. This age
group is particularly dangerous and a great time for coaching success.
Youth Power Teenagers Organization coaching projects match a young person with one year
guidance. During this time the two take part in organized exercises week after week to strengthen the
bond between the two and to improve the young person's confidence and well-being. Guides always
prepare and attend month-to-month meetings to report on the young person's progress.
In the longer term, the Youth Power Teenagers Organization will establish a learning environment that
will be an important resource for young people, aspiring coaches and the free network.
Total £40,000 loan required to start-up the business. The organization has an opportunity of £400,000
two-year service contract.

Forecast:
 Expect to raise enough money through donations from various sources such as big
entrepreneurs, factory owners and middle class families who wants to make life better for these
teenagers to support needed activities offerings to make this work.
 Projected annual donations is around half a million pounds annually.
 Other source of income includes manufacturing of greeting cards.
1.2 Describe your core product or service:
The core product is providing learning and mentoring services to Young people specially teenagers
aged between 11 to 19 years old.
1.3 Yourimmediate and future business aims:
Future business aims includes those youngsters who already joined gangs by providing required fund
to start their own small scale business or by providing required skills to find job in a company so that
they can earn their livelihood and live a normal life.
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)
Total of £40,000 capital required which is to be utilized in paying rent of premises and giving
immediate salaries to the staff and printing of pamphlets to publish the main motto of organization.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
Marketing team: To ensure that promotion has been done to right people and in right way. The
marketing team leader will ensure to come with good deal and convey the authentic information to
clients. Skills required: Communication skills, empathy skills, public speaking and good convincing
power.
Financial team: Record all transactions related to receipt and payment or any other transactions which
affects the funds. Making separate impact of income received from donation and manufacturing of
greeting cards.
Human resource team: Research market or recruitment agencies to hire require talent at minimum cost
to the organization and also make arrangement of proper training for these new candidates.
Professional skills required: good judgement, able to uncover many things from minimum information
and good technical skills to find talent not only from offline but online sources.
2.2 Each team member’s roles and responsibilities:
Marketing team:
 Coordinate with finance team with proper allocation of expenses required by team and try to
minimize the expenses where possible.
 Report the regular progress to team head with problems faced by them.
 Share any idea or solutions which can enhance the result or help in achieving better output.
Finance team:
 Cost controlling.
 Make report and coordinate shame with all team members.
 Prepare feasible budget after clear discussion with team members.
 Allocation of fund properly and taking into consideration about future.
 Minimizing the wastage of resources.
Human resource management team:
 Provide proper training to staff to increase their productivity.
 Keep motivating the staff regularly.
 Manage disputes at initial level and report higher authority for the same.
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
Youth Power Teenagers Organization have great skill gaps in hiring mentor who can give long term of
service to the company and also to attract volunteers for mentoring youth without any payment.

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed
customers based:
Youth Power Teenagers Organization believes in the goal of leaving no child behind. The goal is to
raise the visibility of program to assure that:
 Referral sources will use the service;
 Funding sources will support the program;
 Adults will volunteer to be mentors.
The marketing strategy is to effectively offer this new fund to schools and the teen court structure.
This is set by a reference assistant who creates and maintains a group of connectors that fill as the
main information point of the program.
Brochures will be created to offer the benefits of the program to both eligible candidates and members.
The reference assistant provides reports on the progress of the project, school or target group. The goal
is to produce a robust demonstration program of achieving learning links.
An advertising function will also be performed to attract and retain quality tutors for the program. The
program scout / coach will include the Claremont community and social gatherings, selling the
benefits of participating in the Youth Power Teen Group. Exercises with prizes are provided as
coaches. These exercises will be used to enroll new coaches as peers and regular coaching partners.
At the heart of the advertising system will be the representation of the program board who will be
responsible for delivering the program benefits to the network.

3.2 Describe your perceived competitive advantage/USP:
Perceived competitive advantage is from volunteers; who intentionally give education to Youths those
are on wrong path. This volunteerism will support organization in reducing its cost on teachers. The
motto of organizing the mission of showing right path to Youth including kids and teenagers is strong
itself and works as curing the pillars of nation from destroying their carrier. Parents, government, law
and police are in full support and ready to contribute in maximum possible ways.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
Two key competitors of YOUTH POWER TEENAGERS ORGANISATION:
1. Women empowerment global security
2. Unemployment organization
Business will compete with these NGOs through prioritising the motive over these organizations. As
in Youth aged between 11 to 19 years covers both male and female and if at this initial stage; youth
didn’t get right path than it will result in great loss to the pride of the nation.

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
Sources of funding for the Youth Power Teenagers Organization include private gifts, government
and state contracts, awards from private institutions, school centers, and corporate funding. The
programme's fundraising coordinator has established a number of communication options for
which alliances can choose.
 Grant in aid: from £ 1,000 to support a young person for one year to £ 30 to fund the
Outdoor Challenge course in which all members take part.
 Gift of valuable shares: The implementation of recognized shares, stocks or communions
can both help the program and bring savings to the sponsor.
 Bequest Gifts: A blessing arranged in a bequest, trust, or other plan related to the bequest.
 Corporate donations and sponsorship: Companies can offer cash or prizes.
Organizations are also being urged to join forces with the Teen Youth Youth group to raise
money on a regular basis. These include fun rides, wine tasting, cycling races and lotteries.
 Community Grocery Partnership Program: The Youth Energy Teen group receives a
portion of what is spent in nearby grocery stores when the customer uses the program card
when shopping. The card will be reviewed by the treasurer and the program will receive
contract recommendations.
4.3b. How and where will you launch your product or service.
The service will be launched at slum areas and schools to target more youths. Even parents will also
get involved because joining of gangs by children is not only because of poverty or child abuse but
also due to lack of attention from parents side.
The launching of campaign will be based on proper pre psychological and background study of public
or audience before demonstrating the motive and benefit of Youth organization learning schemes.

Section Five
Operations and logistics
5.1 Premises:
5.2 Equipment& Set up Costs:
Product Amount Cost.
Scanning Machines (4 pieces) £200 £ 800
Bar Code reader (12 pieces) £60 £ 720
Furniture’s £3,500
Counter table £ 120
Other equipments £4,500
5.3 Transport needs:
5.4 Legal requirements:
Partnership Agreement etc.
5.5 Insurance requirements:
Business Insurance etc.
5.6 Other required Certifications:
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Office Rent (per month) £3,000
Electricity £ 500
Staff salaries £5,500

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) Greeting cards
Cost to your business per unit £100 per card
Price you charge per unit £110 (inclusive of GST)
Profit margin (£) £10
Profit margin (%)
(Profit / Price x 100 = Profit margin)
9.09%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 10%
6.b Your Pricing Strategy:
The main product which is providing service to Youth in the form of learning and providing proper guidance is free of cost. But price of supporting
activities which is manufacturing of greeting cards is based on cost + 20% profit margin. Discount is also allowable for bulk purchases worth more than
£250 at 5% cash discount. The competitors who manufacture greeting cards are charging cost + 25% profit margin which is 5% higher than the
companies price strategy.

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar
y
Februa
ry
March April May June July Augus
t
Sept Oct Nov Dec Tota
l
Sales 1:
Loan £ 40,000
Investment. £100,000
Total Sales: £300,000
SET UP COSTS
TOTAL
Direct Costs: £20,000
Materials. £ 8,000
Stock. £ 52,000
Additional Staffing
TOTAL Direct
Costs:
£80,000
Fixed Costs:
Salaries 1 £5,500
Rent. £3,000
Rates

Staff Wages. £4,500
Utilities/Gas/Elec £1,500
Phones. £ 500
Freight & Postage
Stationary. £ 400
Promotion & Ad. £2,250
Website. £5,000
Accountant £1,500
Legal £ 750
Transport £ 2,500
Vehicles £3,100
Insurance £ 850
Maintenance £ 450
Computers. £ 350
Misc.
Loan repayment. £3,500
Interest on loan. £1,250
TOTAL: £36,900
Sub Total: Fix +
Direct Costs.
£116,900
Net Profit: Sales –
Sub total
£183,100
7.1: Three-year projections, annual proposed sales and Net profit only
2020 2021 2022
Executive Director £42,000 £42,840 £43,697
Fundraising/grant
coordinator £39,000 £39,780 £40,576
Mentor
Recruitment
Coordinator £36,000 £36,720 £37,454
Youth Referral
Coordinator £36,000 £36,720 £37,454
Office manager £30,000 £30,600 £31,212

Totals
£183,00
0
£186,66
0
£190,39
3
7.2 Notes to cash flow and projections:
Conclusion:
Youth Power Teenagers Organization offers young people, who have just been identified as a threat, an event to work with a mental guide to develop
their ability to build a motivating position for the future. Unite for Youth's attractive goal is to involve the young person in discovering the potential for
discomfort in school and on the street.
Youth Power Teenagers Organization was established to educate a high school youth and at-risk center in the Greater Claremont area. The program
connects to the neighbourhood’s school departments and the teen court facility. Join for Youth coordinates mental volunteering with a young adult.
The aim of the program is to differentiate teenagers who are about to make stormy progress into adulthood and offer an advanced network of emotional
support to destroy the potentially life-threatening aspects of their lives. The center is a little amazing on every level. At the primary level, instructors try to
bring the young person back to the status of an action together to push for negative reinforcement that can kill a surrogate in the classroom. With middle
school representatives, Youth Power Teenagers Organization offers tutors that they put together as exemplars of good education for young people looking
for a degree. In some cases it is as simple for a young person to be involved with their coach as it is for an individual to engage in criminal or ruinous
activities. Once a substitute has entered high school with a background characterized by a disturbance of school influence and unhelpful school skills, a
great, proactive effort is required to centers help to move their lives. Youth Power Teenagers Organization has found that group exercises can support as a
revolutionary reinforcement of confident behaviour.

References/Bibliography

Appendix