Youth Fitness Start-up

This document provides information about a youth fitness start-up, including the business overview, core product, aims, market profile, management structure, marketing strategy, operations, costs, pricing strategy, and cash flow forecasts.

Youth fitness start-up
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Table of Contents:

Section One
Scenario: B
Business Overview
1.1 Business summary:
Illnesses and overweight have risen in youth and many others world of rapidly lifestyles, unsafe
exercising and eating styles. That's been an interesting experience for individuals and that there is a
steady rise toward exercising and eating healthy nutrition. Decreased immunosuppression has indeed
allowed students susceptible to disease such as Covid-19, but this shutdown caused by Covid-19 will
have makes them think that maintaining their level of fitness elevated is even more important.
Individuals are much more affectionate to their smart phones as well as invest so much time in social
media than they really do with their family and friends.
1.2 Describe your core product or service:
This initiative is a FitnessPro presentation for the creation and delivery of fitness applications.
Depending upon height, age and health objectives, this app might have a profile page where even the
desired workout routine will be proposed. This will have several features such as free personalized
fitness plans such as weight loss workouts, aerobic portion, heart reinforcement section, relaxing
section, etc. wherein interactive recordings of the activities would be shown and speech over has been
provided for users to do everything with input, weight monitoring, regular activity tracking such as
activities to be conducted and any other regular exercise.Other functionality such as presentation of
workouts and other measures by health professionals through filmed videos and regular live streaming,
prescribed wellness and nutrition schedule and calories monitoring, recommended registered dietitian,
cardiologist or local gym memberships for some parts of the UK, etc. would be paid. Also,
recommended connections will be given for helpful posts, books as well as other materials.
Subscription would depart from time-based usage, and the expense of access would originally be
charged nominally.
1.3 Yourimmediate and future business aims:
With a rising number toward such maintaining high levels of performance and nutrition even amongst
the community and smartphone utilization, this gives a powerful ability to enhance something as a
business strategy.
1.4 Please state the amount of seed capital requiredand partner

investment:
A cumulative loan of £ 40,000 was needed to initiate the venture. The organisation has a two-year
support contract worth £ 400,000 for the program.
Prognosis:
 Expect to collect sufficient money via contributions from different outlets, like major
entrepreneurs and middle-class parents who would like to make things simpler for these youth
in order to fund the setting up to be doing this job.
 Annual contributions are forecast to be about quarter a million pounds worldwide.
 Other sources of sales also include manufacture of wedding invitations.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
The monitoring system relates to the organisation of the hierarchy of the company. The customer
correspondence is indeed a software corporation with an attitude to profitability and asset light.
Company should follow a flat organisational framework. This is a relationship among Anthony Prince,
Lauren Cobb and Richard Fig. It is an organisation. Ms. Prince is also an IT & illustration
professional, Ms. Cobb a specialist in exercise and Mr. Fig another specialist in branding. The 3 of
them are involved associates who handle their company expertise. About 5-10 workers are expected to
assist and sustain them.
2.2 Each team member’s roles and responsibilities:
Various teams should be led by multiple partners. These departments are administration,
infrastructure, publicity and sponsorships, banking, supply chain management, etc. One boss and two
assistants will be employed for marketing, logistics and HR tasks. Excellent management, leadership
skills, negotiating expertise, time management, selection, etc. are important for them. In designed to
help Mr. Fig, advertising must be managed by two workers who are expected to have outstanding
business experience, excellent sales abilities, leadership abilities and other skills. Ms will perform all
tasks pertaining to the creation of applications and automated processes. 2 IT professionals, one of
whom has to be graphics design specialists and many others are expertise in computer programming
and systems relevant to the Network, will be recruited from King then two support her. Ms. Bentley is
responsible for all the relevant programmes and goods which need to be implemented and created, and
to support her, 2 associates are recruited, who have to be deeply steeped in exercise but who are
specialists in innovating and creative ideas. In December, the company will be recruiting workers.
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
The following is the recruiting advertising for manager's role in FitnessPro:
Requirement
There seems to be an opening for FitnessPro's position as manager. This is a software interface
organisation, as well as the recruited applicant is expected to oversee the business'
administration, logistics and human resources practises. The applicant should have outstanding
contact, managing, teamwork skills and much more then five years of professional experience.

The candidates involved may register on or around Feb 10, 2021 at [e-mail].

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
This section covers the unique demographic segments that seem to be the subject of the organisation.
Fit youth target demographic is not limited to such an aging or regional limits. That being said, for
local specialists and physiotherapists the regional borders were originally there, which might
eventually broaden the exposure as companies expanded throughout the United Kingdom. Goal clients
rather than those who are looking for recommendations on reactive hypoglycaemia, proper
schedule/training and so on. Normally, those individuals should only be used when their target has
been reached or a quality product has not been identified and a transfer has been discovered.Company
would also strive to preserve them as long as possible and make a better image in market.
3.2 Describe your perceived competitive advantage/USP:
There are far too many training apps mostly on marketplace and therefore what separates Fit
youth from others was that this was a one-stop platform for just about any need. Something like such
user-friendly functionality will be designed to encourage consumers of every age category to manage
correctly by starting to read directions or displaying images. The programme would also provide
simple image/audio guidance though even listeners or visually disabled people will appreciate it. It
was one of the applications' core characteristics. That being said, directions will eventually be
accessible mostly in English, although future market developments would result in many language ads.
The programme is periodically revised with a specific emphasis on personal data protection.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
The objective of the questionnaire that is presented below is to understand in detail that the
company is working in the market in an effective and efficient manner or not.
Question 1. Is the company fulfilling its motive of establishment?
Answer 1. Yes, since it is operating on less cost making the firm profitable.
Question 2. Is the organisation catering the needs of the society?
Answer 2. Yes the company is giving goods to the society cheaply and thus increasing the standard.
Question 3. Is the company profitable in the industry or not?
Answer 3. Yes the firm is profitable in the market as it is operating on low cost.
Question 4. Is the firm using sustainable sources of energy in its operations or not?
Answer 4. Yes it is using renewable sources of energy.
Question 5. Does the company using all the resources available with it in an effective way or not?
Answer 5. Yes all the resources within the company are fully utilised.

4.2 Competitor analysis
(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
Strengths Weaknesses
The main strength of the firm is the quality of its operation
and the services it provides to the society which helps in
improving the standard of living of the society (Teoh,
Cappelloni and Lalor, 2019).
The major weakness of the company is the slow rate of
profitability that hampers the overall performance of the
firm in the long term scenario.
Opportunities Threats
The opportunity that the firm must exploit is the online
platform as it can be used as a medium to increase sales and
subsequently profitability in the long run.
The main threat for the company is its competitors since
there are no barriers in the entry and exit of the firm so it
faces stiff rivalry among similar natured firms that hampers
its overall performance.

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
Marketing mix-
 Product- The company makes it very sure that the product of the firm carriers all the required
information so that extra details is not needed that can help it in increasing its profitability in
the market in which it is operational (Kitahara and Katoh, 2019).
 Price- The firm fix the price of the product that it renders in the society in such a manner so
that it is within the reach of ordinary people of the society.
 Place- The Company is operational at a location which is the epicentre of the customers and
also called as the heart of the city and thus enjoys a wide customer range in the market.
 Promotion- It mainly uses advertisement as its promotional strategy since it helps in grasping
the attention of a vast majority of people and that too within a limited time period with low
cost.
4.3b. How and where will you launch your product or service.
The method that can be used for launching the product and service will be advertisement since
it helps in attracting a vast number of people and at the same time it is cheaper too and the place at
which it will be launched is at the centre of the city so that the product can grasp attention of a number

of people that are present there so that it can help in increasing the volume of sales and subsequently
profitability at the same time (Bowles, Chang and Karuzis, 2016).

Section Five
Operations and logistics
5.1 Premises and location.:
In the centre of the city, on 3rd floor, elements building, street 307/10 London,
UK.
5.2 Equipment& Set up Costs and suppliers:
Product Amount Cost.
Scanning Machines (4 pieces) £200 £ 850
Bar Code reader (12 pieces) £60 £ 600
Furniture’s £3,000
Counter table £ 250
Other equipments £4,700
5.3 Transport needs:
5.4 Legal requirements:
Partnership Agreement etc.
5.5 Insurance requirements:
Business Insurance etc.
5.6 Other required Certifications:
Initial expenses for the company planning process and software development stage will include c ost for
the growth of companies, hire and growth of even an office room, recruiting expenses, tie-up costs, etc.,
will include the cost of creating and submitting to the site, production and voice processing expenses and
the introduction of services, such as authentication and accordingly decide.
Fixed Cost – Exercise Professional is a company in resource light that allows the structure to be less
costly.That although cost is still very minimal, such as renting costs, compensation and benefits, extra
bureau costs, increasing costs for maintenance applications such as domains and e-mail hosting costs,
registration costs, licences, etc., investment returns, publicity and price promotion, tie-up ends up costing,
insurance premiums, etc.
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Office Rent (every month) £3,000
Electricity Bill £ 500

Salaries £5,500

Section Six
Costs and pricing strategy
Product/service name ( Select a single
unit) Greeting cards
Cost to your business per unit £100 per card
Price you charge per unit £110 (inclusive of GST)
Profit margin (£) £10
Profit margin (%)
(Profit / Price x 100 = Profit margin)
9.09%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 10%
6.b Your Pricing Strategy:
The core product that offers resources and instruction to youth in the process of teaching is free. However, the price of promoting operations
generating cards is focused on the expense plus the benefit margin of 20 percent. Discount on bulk transactions in excess of £250 is also available at 5%
cashier check. Price charges for the rivals that produce christmas gifts + the 25% gross margin are 5% over the business pricing plan.

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Projected Cash Flow Statement
Fitness Pro
(for year ending at 31st December, 2021)
Particulars Amount (in £)
Opening Cash 0
Cash from operation
Add: Receipt from subscription ..9250..
Add: Receipt from Ads, sponsorships and affiliate sales ………..7500
Less: Salaries and wages -20000..
Less: Selling and promotional expenses -10000..
Less: Rent paid -550.
Less: Other office expenses -500.
Less: Insurance -175..
Less: Expenses for application management -475..
Less: Tax -120.. -15070
Cash from Investing Activities
Cash paid for office equipment -5000

Cash from financing activities
Add: Loan ..40000.
Add: Capital ..6000..
Less: Interest on loan(@6%) -2400.. 43600
Closing Balance 23530
7.1: Three-year projections, annual proposed sales and Net profit only
Plus 3-years forecast -
3 years Forecast
Fitness Pro
Particulars 2021 2022 2023
Estimated receipts ..16750 ..22500 ..30000
Estimated office expenses ..33745 ..35065 ..37615
Estimated application expenses ..475 ..525 ..580
Cash flow 23530 ..27910 ..32805
Profit/(Loss) (17640) (12090) (5195)
Conclusion:
This can be inferred from the aforementioned business strategy because a well marketing strategy does not only include guidelines for the development, it
also helps companies to determine if precisely the planned proposal is being contemplated. It also aims to streamline both market planning and business
implementation operations. This also allows businesses to consider their customer segment and to shift their resources in the right direction.

References/Bibliography
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Appendix