Easy Learning: Online Learning App for Students and Teachers

Easy Learning is an online learning app that provides students with access to various subjects and courses. It offers advanced features such as real-time collaboration and multiple language support. Teachers can register on the app to provide online tuition classes. Start your learning journey with Easy Learning today!

The Pitch Project
Insert graphic or logo

Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
It has been identified that COVID-19 or corona virus outbreak have impacted each and every
sector around the world. Education is one among them which is badly affected, in order to break the
chain of Covid-19 spread government authorities around the world imposed and restrict individuals to
stay in their home (Ezezika and Gong, 2020). Even after lockdown occasion universities are not
operating as this can affect health and life of students and individuals. However education is one of the
most important aspects required to be provided to students in order to make sure that their studies or
education does not hamper at maximum extend. Thus, a new business idea has been proposed in which
students will be provided with the tuition or education classes of nearly all the subjects by easy access
tuition classes. The name of this app will be Easy learning that will also going to benefit professors
and teachers around the world to have a stable job. In this education is provided to students through
teachers. In this teachers or professors are required to get registered in order to provide easy tuition
classes to students. While on the other hand, students will have to enrol in app and are allowed to
select the classes in a flexible manner according to their need.
1.2 Describe your core product or service:
This app will be one of the best apps that will offer learning facilities to students during the
time of this pandemic (Betlemidze, 2020). This app will be the collaboration of various learning tool
with web based support. Students are allowed to have the facility of self registration and push up
notifications in which they get to know about important information. In addition to this multiple
language support facilities will be provided to students in order to make learning easy. Along with this
app will include advanced features in a cost effective manner in which learners can spend money on
different study materials and classroom. This app will be one of the most convenient learning apps for
learners through which they can learn anytime and anywhere. Furthermore instant messaging tool,
video conferencing, online whiteboard for real-time collaboration and partnership control are some of
the features of this learning app.

1.3 Yourimmediate and future business aims:
Due to covid-19 students are unable to go to the education centres which is affecting their
education and learning in a number of ways. Thus, the immediate aim through this App launch is to
provide effective and easy access to students in order to provide them learning through various
language facilities and features. This app on the first and will be accessible to students of major cities
at Manchester, London, Liverpool in the provinces of United Kingdom. After measuring success this
app will be further provided to students in other places and countries of Europe.
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)
Maim aim of this app is to make sure that students learning does not get affected in adverse
manner due to the outbreak of corona virus. In order to start the business capital amount at initial level
of £35,000 will be required. This amount will help to start initiating activities through which
facilities of learning can be provided to students in as much as possible time frame.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
It is essential to provide professional as well as effective services to students, professors or
teachers in order to make sure that the learning does not get affected. For this a proficient and
experienced professional team will be required by team members in order to conduct roles and
responsibilities with more effectiveness (Ojeda-Gurrea, 2020). Mentioned below there are some
certain form of professional team skills that are required to be possessed by team members:
CEO-It is one of the most important role in which individual is required to have time
management, decision making, team working, problem solving and other skills in order to support and
guide other members to the accomplishment of goals with more effectiveness/
IT expert- This is one of the most important role in which individual must have
communication, problem solving, technical analytics and other skills in order to perform their role
with more effectiveness.
Operational manager- In this individual is required to have analysis, communication, time
management, team working and other essential skills.
Sales executive - This individual must have problem solving, communication, presentation
skill negotiation and other professional skill
Customer service executive- In order to perform this role individual must have strong
communication skill, persuasion skill, listening skill and team working skills.
With the help of all these professional skills success of this app can be assured in a well
defined and effective manner and facilities to customers and processes will be provided with more
effectiveness.
2.2 Each team member’s roles and responsibilities:

CEO-
 CEO is responsible to take important decisions related to expansion, start-up funding and other
important aspects.
 To maintain strong relationship with stakeholders by maintaining regular communication with
them.
 To formulate effective strategies and policies.
 To have regular monitoring and control on business activities.
Operational manager
 To execute policies and strategies and framed by CEO in a systematic manner.
 To undertake effective decisions in order to manage team.
 To handle all business operations in an effective manner.
 To execute strategies developed by CEO
IT expert
 To make sure that advanced and high-tech tools and equipments implemented in order to
provide efficient services.
 Handle and solve IT issues in an effective manner.
 Set strong network with proper security and server.
Sales executive
 To attract customers towards offerings and promote business freatures in attractive manner.
 To generate leads and convert them into actions in an effective manner.
 Ensure regular interactions with potential clients.
 Aim to enhance sales by having strong collaboration in sales team.
Customer service executive
 To ensure services are provided in effective manner.
 Make sure that consumer grievances and solved and handle in efficient way.
 Take regular feedback from them.
2.3. Identify your company’s skill gaps, then chose one role and create

an advert with the skills required and their roles and responsibilities.
Skills gap is defined as inefficiency of skill which is required to be filled by sales executive in
order to perform their roles and responsibilities with more effectiveness. In context to this, a job advert
is being defined.
Job advert
Job Specification
Required an experienced sales executive
Job title- Sales executive
Qualification- Graduation or relevant course in sales field.
Experience – 1-4 years experience as executive in sales
Age- between 23- 50 years
Job role
 To maintain regular communication with clients.
 To take use of advanced promotional techniques,
 Accomplish sales goal and generate leaders.
Potential candidates can e mail their resume to HR
[e-mail]

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
Due to the outbreak of corona virus students who are conducting their learning in schools and
Universities are subjected to stay at home (Adams, 2020). This creates a wide target market area, as
through this app students can be provided with the number of learning facilities. This will not hamper
that continues education and they can complete their degree proper time frame. Along with this
professor or teachers can also get a platform in which they can not only provide learning and
knowledge to students that can also continue their jobs.
3.2 Describe your perceived competitive advantage/USP:
Main USP of this app will be the different support of languages that will be provided to
customers in an affordable price range. Along with this learning will be provided to students with
advanced technological features and real-time support services.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Market research is one of the most important aspect through which information and data can be
acquired through which strategies and policies can be developed in order to initiate is app. Market
research of competitors are being effectively analysed with the help of secondary and primary method.
Outbreak of coronavirus affects learning of students as they are restricted to go to the
Universities and schools (Affolderbach, 2020). Thus, with the help of this online learning app they can
have easy access to learning through which they can accomplish their courses and can learn in an
effective manner. This will not only support students and performance during the time of pandemic
but can also allow them to enhance their knowledge and skills.
Are you taking use of any online learning app?
Yes
No
Do you get affordable services and other learning disabilities in easy access?
Yes
No
Are you satisfied with the services according to the price range?
Yes
No
Do you have facility of purchasing online learning material and other course books?
Yes
No

4.2 Competitor analysis
(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
STRENGTH:
 Major strength of this app is in this provide facility of online whiteboard for real-time
collaboration, instant messaging tool, easy access of different learning materials, multiple
language support is being provided to students and processes.
WEAKNESSES
 Limited area at initial stage in provinces of United Kingdom.
OPPORTUNITIES
 To expand business services in other countries of Europe
THREATS
 Flight from other Rivals.
4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
Digital marketing strategy enhances organisation or business capability to attract number of
customers towards their services and facilities. With the help of this business can ensure long-term
success and growth.
Product- In present learning app students will be provided with the facility of learning of different
subject and courses with the help of multiple language facilities. Along with this study materials and
others quick notes are also being offered to students.
Place- Online learning facilities to students along with professor of teachers can also registered them
on this app as to provide online learning disabilities to students.

Price- Students are required to enrol themselves in which they can take advantage of 1 year
membership fees that will cost£1000 per year
Promotion- In order to make students and professors away with the facilities of the learning app
assistant promotion techniques to digital media such as Instagram, Facebook, YouTube will be
undertaken.
Physical evidence- Easy learning physical evidence is its professor, app logo and more.
Process - In order to have excess of this application student or professors are required to download
this app through which they can have advantage of services that will be delivered online directly B2C.
People– Easy learning people are its professor's, staff, team members enrolled students who are
connected with this application.,
4.3b. How and where will you launch your product or service.
Easy learn application will be launched by organising a launch event on digital platforms and
other social media. Along with this live streaming will also be done in which professor from leading
universities will be invited.

Section Five
Operations and logistics
5.1 Premises:
5.2 Equipment& Set up Costs:
Product Amount Cost.
App development £4000 £4000
Computer system £600 £1400
Server £3000 £2000
IT infrastructure £3500 £6000
Office rent £1000 £1000
5.3 Transport needs:
As in this services and facilities will be provided to end user via online measures thus, in this there
will be transportation cost required.
5.4 Legal requirements:
Business registration: In this it is essential to register business as per according to government laws and
regulations in order to legally operate business services.
5.5 Insurance requirements:
Business Insurance: Risk is subjected to online treat, virus attract and more. Thus business insurance
will be undertaken.
5.6 Other required Certifications:
Partnership Agreement: It involves share and ratios of different partners through which losses and
profit be divided accordingly.
5.7 Fixed monthly Costs as per cash flow:
Items Costs
£1500
£2000
£800

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) EasyLearning app
Cost to your business per unit £800
Price you charge per unit £1000
Profit margin (£) £300
Profit margin (%)
(Profit / Price x 100 = Profit margin)
30%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 42.85%
6.b Your Pricing Strategy:

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar
y
Februa
ry
March April May June July Augus
t
Sept Oct Nov Dec Tota
l
Sales 1: £300 £500 £600 £200 £150 £350 £500 £600 £750 £100
0
£120
0
£150
0
Loan £2000 £2000 £2000 £2000 £2000 £2000 £2000 £7000 £5000 £800
0
£300
0
£300
0
Investment. £2000 £2000 £2000 0 0 0 £2000 £2000 £2000 £200
0
£200
0
£200
0
Total Sales: £300 £500 £600 £200 £150 £350 £500 £600 £750 £100
0
£120
0
£150
0
SET UP COSTS
TOTAL
£1500 £750 £200 £500 £600 £500 £500 £400 £400 £400 £300 £200
Direct Costs: £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £150
0
£150
0
£150
0
Materials. £170
0
Stock.
Additional Staffing
TOTAL Direct
Costs:
£3000 £2250 £1700 £2000 £2100 £2000 £2000 £1900 £1900 £190
0
£180
0
Fixed Costs:

Salaries 1 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £1500 £150
0
£150
0
£150
0
Rent. £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £100
0
£100
0
£100
0
Rates
Staff Wages. £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Utilities/Gas/Elec £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200 £200
Phones. £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Freight & Postage
Stationary.
Promotion & Ad. £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750 £750
Website. £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Accountant
Legal £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
Transport
Vehicles
Insurance
Maintenance £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100
Computers.
Misc.
Loan repayment. £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £1000 £100
0
£100
0
£100
0
Interest on loan. £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50 £50
TOTAL:
Sub Total: Fix +
Direct Costs.
Net Profit: Sales –
Sub total
7.1: Three-year projections, annual proposed sales and Net profit only
2021 2022 2023
Annual
projected sales
£35000 £50000 £70000
Net profit £10000 £25000 £35000

7.2 Notes to cash flow and projections:
Conclusion:
According to the above mentioned report it has been concluded that, due to COViD-19 spread students are restricted to go to the universities and schools
this is affecting their learning and education in an adverse manner. Thus, with this assistance of online learning facilities students have easy access of
learning. Through this app they can learn anything in different languages. In order to effectively execute activities there are number of skill required to be
posed by team headers in order to make sure that students are having effective services and facilities. This will significantly assures success of this app in
marketplace.

References/Bibliography
Ezezika, O. and Gong, J., 2020. Experiential Learning in the Classroom: The Impact of Entrepreneurial
Pitches for Global Health Pedagogy. Pedagogy in Health Promotion, p.2373379920930723.
Affolderbach, J., 2020. Translating green economy concepts into practice: ideas pitches as learning tools
for sustainability education. Journal of Geography in Higher Education, pp.1-18.
Adams, M.A., 2020. App for Adult Migrant Program.
Hooper, J.D., 2020. Mobile Activism and Psychogeographic Inspirations: A Qualitative Study on iOS
App Making with College Students.
Mrozek, P.M., 2020. ShadowTalk: A Prosody-Training Mobile App for English as a Second or Foreign
Language Students (Doctoral dissertation, California State University, Los Angeles).
Betlemidze, M., 2020. Aligning Learning Outcomes with Assignments in a Project-Based Journalism
Class.
Ojeda-Gurrea, E., 2020. PROJECT-BASED LEARNING AND ICTs APPLIED TO THE SUBJECT OF
MUSIC FOR ORAL COMMUNICATION DEVELOPMENT. A CLIL PROPOSAL FOR THE
5TH YEAR OF PRIMARY EDUCATION.
Li, Z., Wang, Y., Tai, S., Wang, J., Huang, Y., Jiang, W. and Zhang, H., 2020. APP Medical Diagnostic
Check-up Consultation System Based on Speech Recognition. Current Bioinformatics, 15(5),
pp.408-414.

Appendix