Marketing Strategy and Business Environment of Pizzeria

The Pitch Project(2)

Table of Contents
INTRODUCTION...........................................................................................................................3
PRODUCT OR SERVICE..............................................................................................................3
PREMISES......................................................................................................................................3
STAFFING, TEAMS AND TEAM NEGOTIATION SKILLS......................................................4
LEADERSHIP AND MANAGEMENT.........................................................................................4
SUPPLY CHAIN.............................................................................................................................4
LOCATION.....................................................................................................................................5
TARGET MARKET........................................................................................................................5
MARKET RESEARCH...................................................................................................................6
CASH FLOWS AND PROJECTIONS...........................................................................................6
COSTS.............................................................................................................................................7
PRICING STRATEGY...................................................................................................................7
DETAILED INFORMATION.........................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is where the business will operate in a more probable manner with all the
strategies that are implied in order to bring and derive a probable output. One may not be able to
avail the choices unless and until a proper business planning is maintained and that is when all
the components are brought forth in order to merge with the existing marketing race and to
define their strategy in a more unique manner (Khan and et.al, 2019). The entire report deals
with the marketing strategy as well as the business environment of a restaurant name Pizzeria.
Their business document is being portrayed in this report in order to bring forth an idea of how a
business can be initiated and can be carry forwarded.
PRODUCT OR SERVICE
The product or service that is depicted in this report is Vitale Italian cuisine. The business model
of this particular product is depicted in this report with a strong management team consisting of
three owners. This product is said to be one of those management where owner brings in
particular education that is required for the entire staff to experience a healthy hospitality
industry. There are different funding partners for this product-based launch and also the
experience with regard to organisation is said to be immense. Entire service revolves around
Hospitality Management because the owner itself is excelled in the hospitality industry and the
pizza making which is one of the crucial components of this service (Gaganis and et.al, 2019).
There are three partners for this who have teamed up to create a product for Pizzeria which is one
of the leading in the current market. The product pizzeria is said to be offering different range of
menu where a selection is processed with customer preferences. This focuses upon healthy eating
habits as well as the options that are put forth and baking Pizzeria is said to be one of the best
healthy ingredients. The different options in order to decide their crust where customers can opt
for the choice of toppings. This product has been one of the current competitors in this field they
imbibed components like fast free delivery with provides different dining options for customers.
PREMISES
The pizzeria that is described in this presentation is said to be one of the most essential and
crucial pizza maker which is operating in suburbs of London. The product base launch is said to
be providing different categories of Pizzas according to the customer's choice and is a well-
known supplier in the streets of London. It has attained the popularity for the taste and the
components that are used in this are considered to be healthy once. Including Pizza, the product