The Politics of Platforms

Added on - 12 Nov 2020

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THE POLITICS OFPLATFORMS
TABLE OF CONTENTSTopic: The Politics of 'Platforms' with context of Youtube.............................................................1REFERENCES................................................................................................................................4
Topic: The Politics of 'Platforms' with context of YoutubeIn the present scenario you-tube is giving huge impact on each field as it gives historical,conceptual and descriptive analysis of broad and evolving political impact. In my opinion, itspecifically addresses that how politicians, media, campaigns and public directly utilises youtube for purpose of political campaigning, engagement and communication. I have consideredyou tube as requisite political tool and normalized as middle platform for politicalcommunication. It is constituting social networking website where any separate website wherepractically any individual or business entity along with internet access which could directlyupload videos. I had observed that it can be seen on immediate basis through wide audiences. Inmy opinion it is the largest video platform with high impact and separate individual videos withdirect shape world events (Livas, Delli and Pandis, 2018).The biggest reason for allure of YouTube with perspective of politics as it bringsappropriate engagement to their message. I had extracted another factor for success of you-tubeas enabling people to be very authentic or it might seems like they are. It is very difficult to bepersuasive and genuine in any picture or direct advertisement. On the contrary, it can record livevideo where facial expressions are observed along with mannerisms and gestures which wouldintegrate credibility. I think that, everybody loves transparency in present era. There is presenceof willingness for sharing with their friends with absence of Facebook connections which mightbe in thousands (Mayes, 2018).I have articulated very important aspect with application of you tube for changing politicsforever as target audience. With context of this digital age, it could not be denied that socialmedia has directly surpassed direct mainstream media with appropriate sense of young peoplewhich are turning to different social platforms as numerous source of news. You tube isconsidered as most popular and used video sharing site and it directly seems appropriate contenton basis of political matter for specific platform.The impact of you tube has reflected as accessible method for young generation to beengaged with political subjects. In my views, you tubers voicing along with opinion across entiresocial media had enables for informing and influencing those persons who were initially notaware. I feel that social networking is currently considered as method of absorbing politicalinsight as various people hear breaking stories (news) through social media and directly opposedto printed press, radio and television. As young generation direct head for voting age with less1
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