Art Gallery Exhibition: Featuring Talented Artists and Their Artworks
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Join us at Polka Dot Art Gallery on 16th February to view and purchase original artworks from established and upcoming artists. Featuring Virginia Wright, John Boscov, and Mary Degea. The major goal is to promote and sell artworks. SMART objectives and marketing messages included. Target market and brand story also discussed.
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ART GALLERY EXHIBITION1 Art gallery exhibition Name Institution affiliation
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ART GALLERY EXHIBITION2 Art gallery exhibition event The event will be held at the Polka Dot Art Gallery. The event will feature talented artists and their artworks. The invited artist includes; Virginia Wright, john Boscov, and Mary Degea. Mary is an established cartoon artist. Her latest award was in Belgium whichwas on 20thDec 2018. She won the world best artist award. John is an artist photographer based in Canada. Virginia Wright is also an established artist, her major artworks are architectural works. During the event, each of the artists will give a 10 minutes talk about each of the artworks represented at the gallery. Other upcoming artists will also be given a chance to present their pieces and offer them for sale. The event will take place on 16thFebruary starting from 10:00 am. Major goal The major goal of this event is to promote and sell artworks. The artist will be guiding the interested buyers during the allocated time for purchases. The upcoming artists will also have a chance to showcase their artworks and sell them as well. S.M.A.R.T. objectives For the objective to be S.M.A.R.T it has to agree with the criteria of; specific, measurable, attainable, relevant and timely (Elbedweihy, et al, 2016).The objective is specific on what I want to achieve. The idea is also measurable since the end result is already projected. It is attainable since the events of the same kind have been successful in the past years. The idea is totally relevant too. The deadline for the event is already set therefore it is timely.
ART GALLERY EXHIBITION3 Target market Some of the demographic characteristics of my target market are: high income earners, young and middle aged, mostly men, educated, couples, people with small families, Americans and Canadians, self-employed persons and people currently living in Canada with less engaging occupations. Some of the psychographic characteristics I used to identify my target market includes; lavish lifestyles, enjoys indoor activities, values talents, tends to use the money on expensive things, values artwork, enjoys online, concerned with upcoming talents, loves interior designs, loves exploring and values creativity(Daoud, 2016). How I researched my target market I researched my target audience from their web analytics the pages the click on, who they call, and the things they buy online. The pages they have followed on social media for example Instagram and Facebook(Chernev, 2018). I also checked the subscribers of various magazines. I analyzed specific magazines that display artworks and creativity. My other target group was the tourists. I identified this group through their booking in hotels and travel agencies. The places they have booked to visit gave me an idea of who would be my target customer. Brand story Most of the artworks will be from the three established artists that are John, Mary, and Virginia. They will showcase their artworks and give relevant descriptions. Upcoming artists will also have a chance to showcase their work and sell it to the interested buyers. All the artists are highly
ART GALLERY EXHIBITION4 popular within the country. The given artworks are the original works, therefore, all the works are exceptionally high quality. The artworks were made at different times and therefore there is no given range of their date of modification. Upcoming artists will showcase their artworks too. We promise to offer the best artworks from all our artists at fair prices. Marketing messages Marketing messages includes; “take advantage of this deal today brought by polka dot art gallery”, “leave us a review to win some of our amazing artworks”, “buy your ticket today to get 25% off of any piece you buy”, “come join us to view our exceptionally artworks”, “book attendance in advance to win exclusive prizes”(Mangold, and Faulds, 2009)
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ART GALLERY EXHIBITION5 References Chernev, A. (2018).Strategic marketing management. Cerebellum Press Daoud, H. (2016). 8 Essential Elements of a Social Media Marketing Strategy.Socia lmediaexam iner. com. Elbedweihy, A. M., Jayawardhena, C., Elsharnouby, M. H., & Elsharnouby, T. H. (2016). Customer relationship building: The role of brand attractiveness and consumer–brand identification.Journal of Business Research,69(8), 2901-2910. Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix.Business Horizons,52(4), 357-365. .