The Power of Strategic Communication in Business Development Research

This presentation examines the critical role of strategic communication in fostering business development. It explores the impact of strategic communication on various aspects, including public relations, employee engagement, promotional activities, and advertising. The research aims to determine how strategic communication facilitates business growth and development. The study employs both quantitative and qualitative approaches, including surveys and interviews with managers. The literature review highlights the importance of clear and consistent messaging, shared vision, and the management of communication channels. The research questions address the influence of strategic communication on employee engagement, information exchange, and the overall efficiency of the communication process. The findings suggest that strategic communication improves communication effectiveness, enhances public relations, and boosts employee engagement, ultimately contributing to business success. The presentation concludes by emphasizing the value of strategic communication for achieving business growth, drawing in more clients, and generating higher revenue. References include works by Argenti, Cooper, Falkheimer, Hallahan, and Steyn.

The Power of Strategic Communication
in Business Development

Introduction
Background
 The research will be conducted for determining the impact created by strategic
communication on the development of business
 The strategic communication is based on the management of public relations,
management communication, advertising and promotional activities in business
development
Problem
 The problem statement is the poor relationship between the business and
stakeholders due to lack of public relations management and communication
 It can also affect the promotional and advertising activities, furthermore lead to poor
growth and business development
Statement
 Thus, the study is all about the power and influence of strategic communication on the
growth and development of business

Research Purpose
Aim
 This research study aims to determine the influence of strategic communication in
business development
Quantitative approach
 It has created a link between dependent variable, i.e., the development in business,
which is dependent upon the independent variable, i.e., the strategic communication
 The quantitative approach can also allow for conducting statistical analysis and
managing collection of data and information by using survey questionnaires
 The modes of data and information are basically represented in the form of numbers

Research Purpose
Qualitative approach

The qualitative research approach should seek data and information based on the
experiences of individuals, i.e., the managers and other organisational members

It can also enable gathering knowledge about the social phenomenon and determine
the processes associated with the specific events and occurrences

It also includes responses and views of the managers taken into consideration while
conducting interviews

Literature review
Trends
 From the assessment of various research studies and secondary sources of
information, it has been found that the strategic communication has been effective
considering its power in engaging employees together to work in coordination and as
an unit
 The collaborative working among the employees has improved the business
performance and enhanced the productivity, which raised the level of satisfaction
among the clients
 This has also been effective for improving the efficiency of communication process,
furthermore manage value creation with the coordination at work along with lesser
employee turnover and reduced level of absenteeism
 The major components of strategic communication include usage of mission
statement and shared vision as an organisational blueprint
 The messages and information shared or exchanged are kept clear, consistent and are
aligned with the strategies and business goals

Literature review
Critical review
 According to Cooper et al. (2015), the strategic communication process should be
managed by the leaders and managers to ensure management of core messages and
information to be exchanged
 This has often been associated with the communication of messages and information
to maintain authenticity with a shared purpose and consistency
 Falkheimer (2014) also argued that the strategic communication program helped in
developing support and at the same time, improved the strength and business
performance aligned with the goals and objectives set
 It also included various channels of communication required to facilitate the sharing
and exchange of ideas and information along with management of changes properly
too

Literature review
Research gap
 Though the research shed light on the power of strategic
communication in business development, still any real world
examples has not been considered, which is a major research gap
 Few of the secondary sources like articles were not authentic, which
can hinder the reliability and accuracy of research outcomes

Research question
 How could the strategic communication facilitate the development and growth of
business?
 What are the various approaches associated with the management of strategic
communication?
 Does the strategic communication approaches improve employee engagement level
and ensures effective sharing and exchange of information all throughout
 What suitable measures are recommended to improve the efficiency of strategic
communication process from the business perspective?

Research questions
Qualitative questions
 Do you think that the strategic communication is essential for public
relations management and for the purpose of relationship building?
 How does the process of communicating strategies linked with the
employee engagement and higher organisational productivity and
performance?

Research design and method
 The qualitative research has been considered, due to which, the research is
exploratory in nature
 It can also determine the cause of research along with the effects created by
collecting information in the form of responses provided by real individuals
Data collection methods
 The qualitative data are gathered in the form of opinions and views provided by the
managers of the organisations while conducting interviews
 The quantitative data should be gathered with the distribution of survey
questionnaires to people Thus, the data collection technique suits the design of
research and questions of the research

Significance of the study
 The research has been done for academic purposes and not for
drawing any commercial benefits, which represents significance of
study about strategic communication power in business development
 None of the respondents were forced to take part in the researcher,
rather the need for gathering information rom them has been
informed to them
 Proper safety measures are maintained to prevent any unauthorised
access to the vital research data and information

Conclusion
 From the research study, I have come up with new skills and ideas about the power of
strategic communication in the business development.
 It has been acknowledged by me about how the strategic communication improved
communication effectiveness as well as led to higher employee engagement, better
public relations and efficient promotion and advertising activities too.
 All these are vital for the growth and development of business and to draw in more
clients, furthermore generate higher business revenue and competitive advantage
too.