Value Chain analysis of Infinity Bank

Running head: INFINITY BANK- VALUE CHAIN
INFINITY BANK VALUE CHAIN
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Value Chain analysis of Infinity Bank
Figure 1: The Value Chain Analysis of a Bank
(Source: Barney 1995).
The Value chain analysis forms a critical analytical aspect which is focused on ensuring
that the bank is successfully able to carry out its internal operations and ensure that they are
successfully able to attain larger sales. Given below is the analysis of the Primary and Support
Activities of the Infinity Bank Profitability operations which is aimed at ensuring that the bank is
successful.
Primary Activities
Inbound Logistics
The inbound logistics activities which the bank engages in can be associated with the
storing, receiving as well as dissemination of the inputs of the products. This includes formation

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of architecture and storing consumer information for the purpose of the digital media company.
The profitability branch of the bank tends to outsource most of its activities.
Operations
The operational activities go a long way in assisting the firm to transform the raw
material to the finished products (Porter 2004). In case of the Infinity Bank, these operations
comprise of the banking operations, assembly and related product selling to the different
consumers.
Outbound Logistics
The outbound logistics comprise of the activities whereby the products are sold to the
final buyers. In case of the Infinity bank, the outbound logistics comprises of the choice of the
distribution, advertising, target market decision and selling of the products to the consumers.
Marketing and sales
The marketing and sales also forms a crucial part of the firm with respect to which the
bank will be required to appeal to the different people in order to ensure that they are
successfully able to meet with the bank targets and indulge in higher sales (Williamson 1975).
The management of the sales force, channel selection and other promotional aspects for the
Infinity bank is included in this aspect.
Services
The services which are offered by the firm can comprise of account management, training
of the staff, post sales management, and other help to the consumers.
Support Activities