logo

The Process of Collecting the Information - MKTG 632

9 Pages1482 Words72 Views
   

San Francisco State University

   

Marketing Research (MKTG 632)

   

Added on  2020-03-04

About This Document

Marketing research is the Process of Collecting Information from Consumers and Businesses to ascertain the opportunities or create strategies for the organization. The advancement in technology in the previous decade has changed the method of marketing research for companies. There are numerous types of marketing channels available to reach the target audience.

The Process of Collecting the Information - MKTG 632

   

San Francisco State University

   

Marketing Research (MKTG 632)

   Added on 2020-03-04

ShareRelated Documents
Running head: MARKETING STUDY 0Marketing Research
The Process of Collecting the Information - MKTG 632_1
MARKETING STUDY1Table of ContentsIntroduction...........................................................................................................................................2Marketing Research...............................................................................................................................3Data Research........................................................................................................................................3Social Media......................................................................................................................................3Data Collection..................................................................................................................................3Data Analysis.....................................................................................................................................4New Roles..........................................................................................................................................4Large Resources.................................................................................................................................4Product Development...........................................................................................................................4Feedback...........................................................................................................................................5Demand.............................................................................................................................................5Conclusion.............................................................................................................................................6References.............................................................................................................................................7
The Process of Collecting the Information - MKTG 632_2
MARKETING STUDY2Introduction Marketing research is the process of collecting the information from consumers and businesses to ascertain the opportunities or creating the strategies for the organisation. The advancement in technology in previous decade has changed the method of marketing researchof companies. There are numerous types of marketing channels available to reach the target audience. The customers are viewing more advertisement according to their relevance, due tothe size of personal data they share. Technology has increased the number of consumers as well as number of advertisements on various platforms. The use of technology in marketing research has several benefits, but thereare numerous disadvantages as well. This report will discuss the effects that modern technology has over the marketing research strategy of a company.
The Process of Collecting the Information - MKTG 632_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
HC2022 - Market Research - Report
|9
|1527
|63

Marketing Product or Services Using Social Media Sites
|7
|1640
|30

Business Research on Cyber Security of Enterprises
|15
|3285
|40

MARK301-How Social Media Sites help in Advertising
|5
|1055
|41

Social Media Case Study 2022
|14
|4426
|16

Social Media Strategy & Management | Assignment
|16
|3546
|298