The project of Levi Jeans successfull

Running head: PROJECT MANAGEMENT
Project Management
Name of the Student
Name of the University
Author’s Note

PROJECT MANAGEMENT1
Table of Contents
Introduction......................................................................................................................................2
Business Overview..........................................................................................................................2
Project Plan......................................................................................................................................3
Success Criteria...............................................................................................................................6
Chosen Software for the Project......................................................................................................7
Required Data to complete the Project............................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Project planning is the vital contributor to the project success. Project plan provides the
shared vision about the accomplishment of the project. Planning of the project gives the clear
idea on the team member’s responsibilities and other person’s responsibility of the organization,
who contributes to the project goals and objectives (Heravi, Coffey and Trigunarsyah 2015). It
helps in organizing the project work and it can be used for preventing the extraneous tasks of the
project activities. Project plan is very strong mechanism for communication, verbal interaction
and supplementing. It can be the vital reference for the project team that can be used with the
other stakeholders of the organization. This report analyses the failure of the project, which is the
project of Levi Jeans. This report provides some of the strategic approach for making the project
of Levi Jeans successful. This report analyses the factors of the failure of the project and evaluate
a proper planning for the project for managing the task and team, which will lead the project to
success.
Business Overview
Levi’s is a private organization of clothing and it is known globally for the brand of the
denim jeans ‘Levis’. Levi Strauss and his brother Jacob Davis founded this organization in the
year 1853. Although the organization started producing the denim in the entire year of 1870 but
until the year 1920, the modern jeans were not produced (Downey 2016). The business became
successful to develop the image of their brand worldwide by selling their main products like
jeans, belts, hats and skirts. However, the brand faced failure because of the no use of the
strategies and formal methods and there was a lack of effective communication at all the stages.
There were multiple reasons for the failure of the brand Levis such as it became uncomfortable

PROJECT MANAGEMENT3
than before, the company focused on the style rather than the comfort. Instead of emphasizing
the core values of the brand, the company became confused the jeans with the limitless arrays of
various styles. However, by planning the project properly, all these failure factors can be reduced
and make it successful again.
Project Plan
The planning of the PMBOK (Project Management Body of Knowledge) organizes the
process of project management into fives effective stages. The stages follow the project life cycle
and the project manager can go back to planning stage in case of error or failure in order plan the
project again properly (Kerzner 2017). Followings are the stages of the project management
plan, following which the organization Levis can make their company successful.
Initiation
In the initiation stage, the project should be authorized and generated. The project
manager or the project leader should create an overview of the project of the organization. In this
case, the project can be initiated again by evaluating their brand value and effective product and
this way the loss can be recovered with proper start (Gonzalez 2014). This is the conception of
this project. In this stage, the team members and the team leader should to explore the ideas and
should research after determining the prospect of the project. In this stage, the sponsors and the
stakeholders will be convinced that their idea will worthwhile and will embark on the project,
which will give a successful outcome (Jeng and Huang 2015). All these aspects in this stage will
help in determining if anywhere the project will be feasible enough or not for starting the project.
After the decision is made about the project for proceeding effectively then the project will move
to the following stage.