ENT530 Social Media Report

The Purrfect Café
BUSINESS MODEL CANVAS (BMC) REPORT
PRINCIPLES OF ENTREPRENEURSHIP (ENT530): INDIVIDUAL ASSIGNMENT
FACULTY & PROGRAMME : FACULTY OF BUSINESS
MANAGEMENT, BACHELOR OF
BUSINESS ADMINISTRATION (HONS)
ENTREPRENEURSHIP (BA233)
SEMESTER : 3
GROUP : BA2333A
STUDENT NAME : WAN HAMIZAH BINTI WAN HAIDE
STUDENT ID : 2019615124
LECTURER : NORFAZLINA BINTI GHAZALI

TABLE OF CONTENTS PAGE
1. COMPANY BACKGROUND……………………………………………….1
2. BUSINESS MODEL …………………………………………………………2-9
2.1 KEY PARTNER…………………………………………………………...2-3
2.2 KEY ACTIVITIES…………………………………………………………3-4
2.3 KEY RESOURCES………………………………………………………...4-5
2.4 VALUE PROPOSITION…………………………………………………...5
2.5 CUSTOMER SEGMENT………………………………………………….6
2.6 CUSTOMER RELATIONSHIP……………………………………………6-7
2.7 CHANNELS…………………………………………………………..........7
2.8 COST STRUCTURE……………………………………………………….8
2.9 REVENUE STREAMS……………………………………………..….…...8-9
3. CONCLUSION…………………………………………………………..........10
4. REFERENCES…………………………………………………………..........11
5. APPENDIX…………………………………………………………................12

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1. COMPANY BACKGROUND
The Purrfect Café is a business shared by a pair of sisters, Wan Haziqah and Wan
Hazimah, where both of them are cat lovers and even has 3 cats as pets. This business was
inspired when Ms. Haziqah realised that the area that she lives has a lot of stray cats and
although the cats are beautiful, the local people does not want to touch them because the cats
are dirty and sick. Seeing that sight, she wants to open a café at her area when she knows that
cat cafés are a popular spot at other places. She told her sister about her idea and both of them
started the café together on January 2019 at Tanah Merah Kelantan.
At first, they just hired a shop helper, a caretaker and a barista for their café plus they
also help in managing the store. They collaborate with the pets rescue companies where they
will give the healthy rescued cats to the café as a place for people to come and see the cats.
They open the café with the intention of wanting to help the poor cats to found a new home
and want people to realised that the cats needed a home. With that in mind, they officially open
the café on 20th January of 2020.

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2. BUSINESS MODEL
Business model canvas is a strategic management tool to quickly and easily define and
communicate a business idea or concept. It is a one-page document which works through the
fundament elements of a business or product, structuring an idea in a coherent way. The right
side of the BMC focuses on the customer or external factors meanwhile the left side focuses
on the internal factors such as business. both of the factors meet around the value proposition,
which is the exchange of value between your business and your customers
2.1. Key Partners
Key partners are a list of other external companies, suppliers or parties that we need in
order to achieve our key activities and deliver value to the customers.
a) Local baker
In order to attract more customer, I have decided to find a famous and well-
known local baker in my area. This is to collaborate with that baker to supply my
café with the baker delicious cake, and pastry. This will help in increasing the
choices of food in my café.
b) Coffee ingredients supplier
One of my important key partners is the ingredient supplier for the drinks mainly
coffee such as coffee bean, milk, and cream. One of the main attraction for my café
is the coffee which will be made by a skill barista where I will focus on the quality
and the taste of the coffee.
c) Cat’s food supplier
Being a cat café owner, cat’s food is essential as we will be feeding 10-15 cats
for 2-3 times per day. The amount of cat food needed will be high thus searching
for a trustable cat food supplier is important for our café to survive. The cat food
must be a high quality product so that our cat fur and health be in a good shape.
This is also because we want our customer to be attracted to the cats and adopt them.
d) Cat’s litter supplier
Besides cat’s food, cat’s litter is also important for a cat café so cat’s litter
supplier is one of the important key partners. To choose the cat litter, we need to
choose ones that is suitable for the cats to use and can absorb the odour so that our
customer will not be bothered the smell of the cat’s poop when they interact with
the cats at the play area.

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e) Companies commission of Malaysia
Companies commission of Malaysia is one the key partners as we register our
company under it. We started register our café, Purrfect Café, in early of 2020.
Every month, we will renew our SSM. Being registered under the SSM is
important to gain our customer trust and improved the café image.
2.2. Key activities
Key activities of a business are the actions that the business undertakes to achieve the
value propositions of the business. key activities can be broken down further into 3
categories; actin, problem solving and platform or network.
a) Sourcing ingredients
This is the activities where we will identify and checking the ingredients that
will be used to produce our product that is drinks such as coffee and soft drinks. This
is to ensure that the ingredients have high quality and halal. Moreover, it is important
for us to meet the customer’s expectation.
b) Marketing
One of the key activities is the marketing where it will play the important role
to promote our business to market, introduce and promoting our services or update
about the cats. We will use the social medias such as Instagram, Facebook and Twitter
to advertise about our café, to update about our cats daily. This can maintain the
engagement between our café and our loyal customers so that they will still be updated
on our café although they have not visit it for a long time.
c) Customer service
To reach a success business, customer service is one of the main key activities
as it plays the main role to make sure that the customers will stay loyal with our café.
A good customer service means that we will try to meet the customer’s expectations by
hearing their feedback and complaint. Not only that, we will also make sure that the
customers will be satisfied with the service especially when they are in the play area
with the cats.
d) Interactions with cats
Another key activity is the interactions with the cats at our café. This is our main
activity as we will have 10-15 cats at the play area where the customers can easily enter
to play, feed and interact with the cats. By providing a large space, cats snacks and toys,

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the customer can spend a good time with the cats as well as enjoying their food. For
this activity, we will charge them with an affordable price according to the amount of
time they spend with the cats.
e) Cat adoption
Besides just being a café for people to play with cats, we will be doing a service
adoption for our cats.
2.3. Key resources
These are the basics and most important things that can be done successfully to run a
business model. Key resources are what is needed practically to undertake the activities
of your business.
a) Integrity and quality worker
Being a cat café requires a lot of workers that is capable of handling stress at
workplace and is very diligent and hardworking. The list of workers needed in cat café
are barista, caretaker, waiter, cat handlers, cashiers, and managers. These roles play
important roles to make sure that the business are successful in the future.
b) Financial
Every business has their own financial resources where it includes cash, bank
deposits and sales revenue. In order to control the business cash flow, financial is a
crucial key resources so that the inflows are stable and balanced.
c) Desserts stocks
As we do not bake desserts ourselves, we will collaborate with a local baker
where they would send dessert such as cakes, pastries and breads. Every day, we will
check our dessert stocks so that customers can have a wide choices of dessert to go with
their coffee.
d) Raw materials stock
Raw materials stock is one of the main key resources as we needed to maintain
the availability of raw materials inventory so that the café can operates smoothly. As
the owner of the café, we make sure that the inventory is always full and the quality is
high and fresh so that the production process will have good flow.
e) Cat’s food stock

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Handling a big number of cats required a good source of food as we will feed
the cats 3 times per day. Cat’s well-being and health are important to attract the
customer’s attention thus we need to supply good and delicious food for the cats.
a) Cat’s litter stock
Cat’s litter are an important key resources as people will come and go in the
play area so we need to make sure that the litter has a high quality in term of absorbing
the smell. This is to ensure that the people will not be bothered by the smell of the cat’s
poop. Plus, the cats will literally be in the play area for the whole day so the litter and
litter box are an essential item in the play area.
2.4. Value propositions
Value propositions is all about solving problems or cater to a need with the product or
service. It also refers to the benefits that the business brings to each customer segment
which means it creates gain and relieves pain for the customers. It is foundational to
the business.
a) Provide a relaxing place for people to interacts with cats
The value proposition is for the residents who love to play with cats however
they cannot adopt cats due to their personal problems. For example, the people who
always travel, for those who lived at apartment or even for those who are too busy to
take a good care of the cats. We want to provide a space where they do not have to
worry of the problems and can released their stress by interacting with the cats at our
café.
b) A café with affordable price
To provide a place where people can come and have a nice coffee breaks with
an affordable price. We want to make sure that our customers especially the students
who loves coffee will not feel burden of price range. By offering an affordable price,
our customer will be attracted to come to our café again as they can enjoy a delicious
cake and a good coffee while spending their time with their friends and family.
c) Cat adoption service
Cat adoption service is one of our value propositions where we will pair up with
the pet rescue companies. Our café will be the place where people can come and see
the cats they want to adopt. By this, they will get to know the cats better before adopting
it plus we can guide them on how to raise the cat the proper way.

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2.5. Customer relationship
Customer relationships is defined as how the business interacts with the customers.
a) Social medias
Social medias like Instagram, Facebook and twitter will be one of the customer
relationships as we will be interacting our customers through the social medias. This is
one of the way on how to maintain a good relationship with our customers. The
customers can easily book, file a complaint or even ask questions regarding our café or
the cats. To gain more customer, we will promote our café regularly and do promotions
and interesting offers so that more potential customers will interested with our cafes.
b) Friendly and honest service
A friendly and honest service is an important way to maintain a good
relationship with our customers. As we are a cat café, our customer will often spend a
lot of time in the play area thus our staff should always be friendly and never lack a
smile on their face. This is to ensure that the customers will feel comfortable to spend
their time at our café and can easily asked questions towards our staff.
2.6. Customer segment
Customer segment is the practice of dividing x customer base into groups of
individuals that are similar in specific ways such as age, gender, interest and spending
habits. This is also one of the way to gauge and understand our market size and how
many are there in the customer segment.
a) Cat’s lovers
Cat’s lovers are those groups of people who would fall in love with any cats
either stray cats or adopted cats. These people will definitely spend their time with cats
no matter how busy there are. Our café is meant for these kind of people as we want
them to know more about cats breed and let them play with the cats till their hearts
content.
b) Students
Besides of having a play area to interacts with cats, we will also provide a
relaxing area for people to enjoy a small break from work or studies. This is focused to
students who are stress from their works and studies and needed a coffee breaks. Our
café can provide an area where these students can still watch the cats play and having

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their desserts and coffee with ease. Plus, they can also do their works and have
discussion at our café without worrying of disturbance.
c) Residents
Another one of our customer segment is residents. We want these residents
especially the workaholics and mothers to have a place to relax before going home. Our
café can be the place where the residents can have relax and forget their problems even
just for a while. Plus, playing with cats help in releasing our stress and worried.
d) Pet rescue companies
We will collaborate with pet rescue companies where the rescued animals who
has been sterilised, taken care of and healthy again. We can provide these cats new
shelter while waiting for people to adopt them. Thus, our customer who come to our
café can be interested in adopting the cats as they get to know these cats.
2.7. Channels
Channels are defined as the avenue through which the customer comes into contact
with the business and becomes part of your sales cycle. Ii also describes the means by
which the business reaches out to its customers’ segment to communicate with them
and deliver its products and services to them.
b) Physical café
We will have our own physical café at the city of Tanah Merah, Kelantan where
it will be easy for our customers to come and go. Plus, our location will have a lot of
parking space and will be easily to see and identify our café.
c) Social media
Social medias are the crucial channel for a cat café like us. This is where we can
update daily about our cats on their well-being, we can also share great news about cats
being adopted or new cats coming in. other than that, we can also update of our café
new flavour coffee or desserts.
d) Advertising
Before doing a big event or promotion, advertising is one of the channels where
we can update our customers of our new interesting offers and promotions so that they
can be alert of it. These can attract the customers to come into our shop more often.

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2.8. Cost structure
Cost structures is defined as the monetary cost of operating the business. this involves
the total cost that must be incurred to run a successful business where it must aligned
with the value proposition.
a) Fixed cost
Purrfect café has fixed cost such as rent of the café, cost of registering the
business by a year and the cost of renew business license every month.
b) Variable cost
The company is paying variable cost where the cost will be varied based on the
volume of the output such as utility cost, material cost, marketing cost and salary
workers. Utility cost means the use of water, electricity, heat, and many more in a
month. The cost will depend on the usage of utilities.
Other than that, material cost includes all the raw ingredients, cat’s foods,
cleaning supplies and cat’s litter. These cost may be varied depend on the amount we
used in a week so we will check it every week and decide the amount to add into the
inventory.
Besides that, other variable cost is the marketing cost like advertisement in the
Facebook and Instagram. As the owner of Purrfect café, we will always make and
advertisement about our café promotions and offers in order to attract new customers
2.9. Revenue streams
Revenue streams describes the income generation and collection methods mechanisms
used in the business. it is defined as the way by which the business converts the value
propositions or solution to the customer’s problems into financial gain.
a) Food sale
Being a café, the food and drinks sale is one of main revenue streams where we will
generate direct sales revenue where customers will purchase food and drinks
b) Fee charge to interact with cats
One of our main revenue streams are the fees we charge to our customers who’s going
to interact with the cats. We will charge the fees per hour with affordable prices. The
fees will also include the wide choices of cat’s treat to feed the cats.
c) Cat adoption commission

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With every cats that get adopted, we will receive a commission of helping the pet rescue
companies on searching a home suitable for the cats.

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3. CONCLUSION
In conclusion, business model canvas (BMC) is a crucial business plan for all
businesses whether the business is just starting or already running. It is a visual tool that focuses
on the value the business provides to the customers. by using the business model canvas, we
will have better understanding of our business and to go through the process of making
connections between what our idea is and how to make it into a business. this will help in
allowing everyone to get a clearer idea of what the business will likely be in the future when it
is established.
Nowadays, cafés are becoming a common place for teenagers and family to spend their
time together. It even become a place for people to release their stress and forget their problems
for a while. However, with the pandemic right now, the café management team should think
of new ways to generate sale as people cannot go to their café anymore. Other than that, the
café can become successful in the future.

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4. REFERENCES
Coffee Shop Business Canvas. (2020, September 12). Retrieved January 12, 2021, from
https://startmycoffeeshop.com/coffee-shop-business-canvas/
O'Chucks, S. (2020, December 17). How to Write a Cat Café Business Plan [Sample
Template]. Retrieved January 14, 2021, from https://www.profitableventure.com/cat-
cafe-business-plan/
Sheda. (2019, October 17). How To: Business Model Canvas Explained. Retrieved January
12, 2021, from https://medium.com/seed-digital/how-to-business-model-canvas-
explained-ad3676b6fe4a

Key Partners Key Activities Value Propositions Customer Rela
- Local baker
- Coffee ingredient
supplier
- Cat’s food supplier
- Companies commission
of Malaysia
- Cat’s litter supplier
- Sourcing ingredients
- Marketing
- Interactions with cats
- Customer service
- Cat adoption
-
- Provide a relaxing
place for people to
play with cats
- A café with
affordable price
- Cat adoption service
- Social m
- Friendly
service
-
Key Resources Channels
- Integrity and quality
worker
- Financial
- Dessert stocks
- Raw material stocks
- Cat’s food stock
- Cat’s litter stock
- Physical
- Social m
- Advertis
-
Cost Structure Revenue Streams
- Fixed cost
- Variable cost
- Food sale
- Fee charge to interact with c
- Cat adoption commission