Retail Management Assignment Sample (Doc)

THE RETAIL SECTOR
Where service
matters…..

Hong Kong
Shoppers Paradise…
• Honk Kong is one of the most
attractive tourist destination in Asia.
• 60000 retail establishments which
employs workforce of nearly 250000.
• The city is dotted with malls,
restaurants and possibly everything
that can be attributed to a luxurious
and indulgent lifestyle.

Training retail staffs for better
communication with consumers
• Patience .
• Empathy.
• Adaptability.
• Knowledge.

Training retail staffs for better
communication with consumers
• Open Communication.
• Not manipulative.
• Ethical.
• Thick skin.

Training retail staffs for better
communication with consumers
• Smiling and being positive.
• Enthusiastic.
• Terms like “please, thank you and
welcome”.

Why young customers will be loyal to
particular outlets
• Customer Reward System.
• Sending personalised mails.
• Being ethical.
• Young customers like warm and
personalised customer service.

Why young customers will be loyal to
particular outlets
• The appearance and ambience of the
place.
• Knowing the nature of the customers
well.
• Ensuring customer loyalty.
• After sales support and service.

Why young customers would not be
loyal to particular outlets
• Discrimination in customer treatment.
• Process of grievance resolution too
complicated.
• Failing customer expectation.
• Proper importance not given to
individual customers.

Why young customers would not be
loyal to particular outlets
• The outlets that do not personalise
service for individual customers.
• Too professional behaviour.
• Showing preference to certain
customers who buy more.
• Ambience is not compatible with
young customers.

Potential of online purchase of
clothing among young customers in
Honk Kong
• 88% of the Hong Kong customers
shopped online in the past 12 month.
• Most were from young generation
( who were younger than 30).
• “ two-out-of-five online shoppers
choose their smartphone for e-
shopping” in Hong Kong
Honk Kong online
shopping

Potential of online purchase of
clothing among young customers in
Honk Kong
• Highest of all shopping items were
clothes, about 52%.
• Travelling and restaurants are 2nd and
3rd respectively.
• Most of the online clothes purchasers
were young people.
Honk Kong online
shopping

Potential of online purchase of
clothing among young customers in
Honk Kong
Honk Kong growth of online
shopping
Source: (Consumer.org.hk
Honk Kong percentage of
items sold online
Source: (Consumer.org.hk

Potential of online purchase of
clothing among young customers in
Honk Kong
• The trends and the statistics conducted by respected and
authentic bodies show that the online shopping trend is
increasing in Hong Kong at a tremendous rate and most of
the buyers are from young population. Clothes and apparels
are the highest bought online products with 89% customers
opting to buy these from online sources. Therefore it is
evident that the young customers in Honk Kong are interested
in online purchase of clothes and accessories.

The Future…
• Trends are increasing with time.
• In 10 years there have been 16% increase of population
opting for online shopping.
• The most bought online product is clothes.
• The future is hence bright in the sector.

Conclusion
• The retail sector, both online and physical, are growing in
Honk Kong.
• This city is proving to be a shopping destination of people
from all over the world.
• Less restrictions has allowed malls, shopping centres and
retails spaces to grow all over the city.
• It has become one of the prime tourists destination in Asia.

References:
• Consumer.org.hk., 2016. Online Retail A Study on Hong Kong Consumer
Attitudes, Business Practices and Legal Protection. [online]
Consumer.org.hk. Available at:
https://www.consumer.org.hk/sites/consumer/files/competition_issues/
online-retail/presentation_e.pdf [Accessed 9 May 2018].
• Nielsen.com., 2016. Things You Must Know about Hong Kong Online
Shoppers. [online] Nielsen.com. Available at:
http://www.nielsen.com/hk/en/insights/news/2016/things-you-must-
know-about-hong-kong-online-shoppers.html [Accessed 9 May 2018].

Thank You!