The Role of Digital Marketing and Social Media Marketing

The role digital
marketing and
social media
marketing

Contents
INTRODUCTION...............................................................................................................3
TASK1................................................................................................................................3
Description of marketing................................................................................................3
Concept of marketing mix as well as communication mix.............................................3
Concept of digital marketing..........................................................................................4
Social media marketing..................................................................................................5
Importance of digital as well as social media marketing................................................5
TASK2................................................................................................................................6
Social media content example and its justification........................................................6
Effective campaign with model for digital marketing......................................................6
Effectiveness of social media content............................................................................8
CONCLUSION...................................................................................................................8
REFERENCES..................................................................................................................9

INTRODUCTION
Digital marketing is defined as the set of activities and process that are undertaken
by the organisation to advertise organisational products and services by different online
marketing platform such as e-mail marketing and social media marketing. Business
connects with customers through internet in order to enhance organisation sales and
profitability. It is the most effective way to reach prospect customers and convert them
into potential customers. On the social media channels organisation create and share
the information of products and service and relative content that helps organisation to
attain all marketing goals. In this report concept of marketing, digital marketing and
importance of social media marketing is described. Various social media content and
effective campaigns as well as effectiveness of social media in covered in this report.
TASK1
Description of marketing
The concept of marketing is referred as the activity undertaken by the business in order
to advertise organisational products and services. The process of marketing is done by
the organisation self or by some other organisation who are specialized in marketing.
Through using marketing business seek attention of potential customers or audience
towards organisational products and services (Abeza, 2017). Marketing facilitates the
organisation to maintain proper relation with customers.
Concept of marketing mix as well as communication mix
Marketing mix: Marketing mix is referred as the set of actions and activities that helps
organisation to enhance sales of organisation products and services. It includes various
marketing mix factors that facilitate the organisation to maintain effective marketing
plans (Kang, and Kim, 2017). In order to prepare effective marketing strategies 4Ps
plays important role that are product, price, place and promotion are discussed below:
Product: Products are referred as the organisational product and service which
are designed by the to satisfy all needs and demands of customers in effective manner.
Products have value for customers. Organisation produce products and services of
according to preference and demand of customers.

Price: Prices are described as the value of products, that are paid by the customer
to consume particular product and services. Prices depend upon various like
manufacturing, quality, competitor strategies and size of products.
Place: Place is described as the important aspect of marketing mix that includes
various distribution channels. It is considered as the various physical stores form where
customers buy products. In the current competitive environment, organisation provide
online shopping and home delivery options to potential customers.
Promotion: Promotions are described as the activity which is related to promoting
organisational products and services. There are various advertisement platforms such
as advertising, public relation and personal selling. It facilitates organisation to enhance
sales and profitability.
Communication mix is defined as the effective tool and technique that facilitates
organisation to communicate with prospective and potential customers. There are
various communications mediums are used by the organisation such as direct
marketing, social media channels and advertisement (Kusumasondjaja, 2018).
Communication mix plays important role in engaging customers with organisation. As
Nike produce products at large scale, it is necessary to connect customers and identify
their needs and demands and provide relative products to satisfy them in effective
manner.
Concept of digital marketing
Digital marketing is characterized as that activity that includes all promoting capacities
through electronic gadget or use web. Fundamentally it is the significant part of
advertising that use online based advances just as cell phones and other computerized
media stages to promote organisational products and services. Different digital
marketing channels are utilized by the association, for example, email, web-based
media, web crawlers and sites to interface with current just as imminent clients.
Social media marketing
Social media marketing is referred as the effective marketing platform that utilise
various online marketing channels to connect with potential customers and build
effective brand image in order to attain objective of higher sales (Leban, and Voyer,
2020). Organisations published various relative content on social media handles,