The Role of Innovation and Technology
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Added on 2020-02-05
The Role of Innovation and Technology
Added on 2020-02-05
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Research Project
Table of ContentsIntroduction......................................................................................................................................31.1 Topic to be discussed in the research.....................................................................................31.2 factors influencing the selection of the research report..........................................................41.3 Critical review of the report...................................................................................................51.4 Social media research proposal .............................................................................................61.5 Appropriate plan and procedures for the research on social media affect consumer choicesin reference to ASDA company . ................................................................................................6Task 2...............................................................................................................................................72.1 what are there sources required to carry out your research and what is the relationshipbetween research resources’ and the ‘research question or hypothesis’?....................................72.2 Questionnaire ........................................................................................................................82.3 Record the collected data from participants in the form of a frequency..............................10Task 3.............................................................................................................................................203.1Which evaluation type is more appropriate for the research? ..............................................203.2Analyse the result and show them by using frequency and percentage calculations............213.2 Make recommendations and justify the answer. .................................................................223.3 Present the results and recommendations of the research in a report form and present it.. .22REFERENCES..............................................................................................................................24
IntroductionSocial media is the biggest digital market a company promote firm’s product and services.Today, the role of social media platform is having a great significance on the business and itslong term profitability. There are various online media such as Facebook, Instagram and YouTube etc. It can help to update and provide relevant information which are related with theproducts and services (Barbanti and et.al., 2014). Through such media platforms they can alsoconduct market research and feedback which can help to get customer changing needs anddemand so that they can make their products and services in an appropriate manner. The role ofInnovation and technology is too important which can help to increase their sales and marketrevenue which can leads to increase profitability of the business which is one of the commongoal for each and every business unit. The present report is based on the Tesco which is one ofthe leading retail business organization. They provide wide range of products and services in aneffective manner. the main purpose of this report is to understand the concept of the social mediain the marketing activities and its impact on the business performance. Task 11.1 Topic to be discussed in the research.The social media having a large impact on the consumer and its communication tools. There arevarious aspects which need to be covered in the research. These chapter can be:Title: In context of 'importance of social media in Business' and impact of social media onbusiness or 'Why social media is effective for Tesco” Abstract: Social media help to connect company to its consumers an d before going on success,failure and impact of social media on Tesco. First we need to understand what is social media.Social is e-communication (electronic communication) that help connect one person to anotherperson and help to connect company to its consumer (Bell, 2014). Social media help to Tesco inraising website in traffic, set up conversions, increasing brand awareness, developing a brandidentity and positive brand association and improving communication and connection with mainaudiences. Social media is very important in Tesco marketing which is done by various socialmedia sites that help to aware about the company products and services to consumers and thesesocial media sites are Facebook, twitter, Instagram, Linked-in, Pinterest, YouTube, Reedit andmany more and its include success, failure and impact on Tesco
Research content: Content strategy focus on research and planning. Its give the details and theproof to know company give importance on content that company audience.Research question: Research question is an inquiry into a special problem and it is internal stepin project. It is internal research that help to identify the affect of social media on Tesco. Research methods: To explain of statistics and important to know about experimental structure.There are two methods and these are quantitative and qualitative research method (Doyle andTimonen, 2010). Significance of the report: It help to identify why research research is important and help togiving proof for the project.Interpretation: We write interpretation after the analysis all collecting data and it is an shortconclusion. That help to tell what you get after the analysis the data. Recommendation: this is important to explain and define the results more effective manner thahelp to well determine the project. Conclusion: In which show short summary about what information and results we get fromproject such as show the result of negative and positive impact of social media on Tesco(Ellingsen, Størksen and Stephens, 2010). 1.2 factors influencing the selection of the research reportThere are various factors which having a large impact on the selection of the report. 1.Popularity: Social media help to consumer to find there products and services online andhelp of social media sites they can order and become so popular and trendy to buy onlineand social media also help to raise brand image (Stevens, Hussein and Manthorpe, 2012).2.Broadness: Help of internet company can easy to access and gathering the consumers.data. 3.Is it worthy for the society: Yes, it worthy for society because help of internet they getinformation about the company's product and service 4.Project success criteria: Many people interested to fill several feedback in which theyinterested so help of internet company can fill online feedback through consumers. 5.Project success factor: these are the success factor of the research project and it is onlinefeedback and different method of research. And it help to write appropriate conclusion.So project success factor is important (Frith and et.al, 2010).
6.Easiness in collecting data: help of surveys company can easy to gathering the data.There are many websites available in which large number of people purchase on dailybasis and help of those websites we can collect the data. Internet is effective medium forcollecting the data (Snyder, 2012).7.Analysis of the data: after collecting the data they analysis data to get various resultswhich they want to know and there are many methods to analysis data. It can statisticaland it can be based on surveys8.Efficiency in gathering data: this is very effective techniques. So collecting the datavarious websites where most number of people purchase and thes data help to makingresearch easy and effective and after analysis the data it provide most importantinformation (Frith and et. al., 2010).1.3 Critical review of the reportAccording to the .... The social media is one of the most suitable platform for establishing andpromotional aspects. The social media is providing various tools and techniques which can beused by the company in an effective manner. on the other hand, according to the ... social mediatools are helps to maintain the relationship the firm’s stakeholders such as employees, customers,suppliers, government and community. There is various information which required to share withits stakeholders so that they can motivate and it can create an ideal image of the businessorganization in the market. The main aim of the social media platform and its impact on thecustomer choices. According to report of the Deloitte it is determine that most of the customers are influenced bythe social media. In the present scenario, most of the business organizations it can be large orsmall are using such platform in to their business (Silverman, 2011). Day by day the number ofinternet users are growing they also active on the social media. Therefore, large number ofbusiness units are target their customers through social media and try to advertise their productsand services in an effective manner. Digital media offers business and provide the opportunitywhich can be utilized the volume of the business and also help to rapidly increasing the sales ofthe business unit. Whereas, there author feels that social media create the product popularity anduse as the way of communication. It having the impact on the buying decisions which aredirectly linked with the firm future growth (Hanauer and et.al., 2012).
1.4 Social media research proposal It is essential for the researcher is that to before conduct the study to make an effective andappropriate research proposal. A research proposal is a kind of summary of the overall reportwhich are going to be studies and analyses. It can help to provide the grief of the reports whichhaving a great significance in the business. In the context of social media research the proposal isgiven below:Background of the study: This is one of the major chapter of a research report which is relatedwith the introduction about the topic and its other factors which are going to be discussed. Thereare two part of this report one is related with the overview of the research and another one isrelated with the company background. Objectives of the study: This is another part of the study which is related with the aims andobjectives of the report. This is one of the significant part where the researchers required toanalyses and evaluate their aims and objectives so that they can make these objectives in aneffective manner (Kirkova and et. al., 2011). Data collection methods: This is another factors which is related with the data collection method.In a research report there are two types of data can be used in a report. One is primary data whichcan having a great significant of the business. on the other hand, secondary data which is relatedwith the various information which can be collected by government and other organizations. Data analyses and interpretation: In the part of the research where the researchers are usingvarious tools and techniques in order to interpret these data which having a great significance. Itcan help to provide the appropriate solution which can help to meet the organizational objectives.Conclusion and recommendation: This is last chapter of the report which is can provide theoverall conclusion of the report. On the other hand, there are various recommendation which canhelp to improve the business performance in an appropriate manner so that they can achieve theirdesired goals and objectives (O'Leary, 2013). 1.5 Appropriate plan and procedures for the research on social media affect consumerchoices in reference to ASDA company . S no.Activities Time consumed in the process in days 1introduction22Literature review5
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