The Role of Marketing Mix Strategy
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Added on 2020-02-17
The Role of Marketing Mix Strategy
Added on 2020-02-17
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................4TASK 2 a.........................................................................................................................................8TASK 2b .......................................................................................................................................12Executive summary;..................................................................................................................13Company overview;..................................................................................................................13Current marketing situational analysis;.....................................................................................14Internal analysis;.......................................................................................................................14External analysis;......................................................................................................................15SWOT analysis;........................................................................................................................16Objectives;.................................................................................................................................17Strategies;..................................................................................................................................17Segmentation, Targeting and positioning;................................................................................17Tactics and actions;...................................................................................................................18Budget;......................................................................................................................................18Control;.....................................................................................................................................18Conclusion;...............................................................................................................................18CONCLUSION..............................................................................................................................18REFERENCES .............................................................................................................................20
INTRODUCTIONMarketing plays a very important role to place the products and services at the targetaudience more effectively by attract them through various marketing strategies(Hoványi, 2013).In the competitive marketing environment, the role of marketing-mix strategy is help them togrow and expand business at the local, global as well as international level. Therefore, byadopting this strategy the mobile industry develop innovate or unique products by adding morevaluable services so, the customers are highly satisfy. For this, sales will also increase and givethe firm to create brand image in the minds of its clients by target potential market. Along withthis, the organisation also conduct marketing research by various primary and secondary sourcesuch as questionnaire, conduct interview, Journals, Newspapers and Publishers etc. In thetelecommunication industry the EE limited company is established its business in the 1989 andgenerate annual revenue is £7480. They offer various products and services that connect thepeople across the country recently it have a more than 13 million customer all over the world. Inthe UK they open more than 600 retail stores and sell the 4G internet networking services and itis a second largest in Europe as a operator(Dioko, 2016). On contrast, the Vodafone company isa competitor they also sell various types of products such as 3G, 2G, Hutchison in the UnitedKingdom. In the research project report, the study is on the subject of extend marketing-mix bycomparison on both mobile company and also concept of marketing of current as well as futuretrend. Also, explain the role and duty of marketing manager in the organisation in the business-to-consumer as well as business-to-business marketing. TASK 1
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