The role of an associate director

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Introduction
The role of an associate director in any industry including the healthcare industry is to
plan, organize as well as directing the day to day activity of an organization. Laura being
the associate director of NSW Health is facing issues associated with staff’s job
satisfaction and retention. From the given case study, it can be understood that though
highly efficient, needs to work on her management and leadership skills so that she can
effectively manage the current situation and enhance the confidence and eventually, the
loyalty of the staffs, in this case study analysis, a detailed discussion on how Laura and
her manager can enhance their management and leadership skills and the apt
leadership style for them to enhance staff confidence has been discussed.
Discussion (800)
Leadership and Managerial skills
From the case study, it can be understood that Laura is facing two major difficulties to
manage the staffs. The first issue includes lack of effective communication and
motivational skills of Laura as a leader. According to majority of the employees,
the”glass half-empty” conversation style of Laura makes them dejected or demotivated.
According to Carter, (2016), an associate manager should have human resource skills,
more specifically communication skills. As the associate director, Laura needs to
understand that employees are already supporting the organization by working overtime
in order to deal with the huge turnover and lack of task. Stating facts that are
demotivating, not only discourages them but also reduce their urge to further extent
their capability for the organization. A leader should communicate with the employees
in a way that will motive them to work for the organization (Yuningsih & Mulyana, 2017).
Pointing out the positive side of the combined effort in meeting sessions along with
appreciating employees for their effort are some of the major communication techniques
that leaders with effective communication skills used. Laura as a leader, should also opt
for enhancing her communication skills.
When it comes to managerial skills, maintaining accurate financial statements along
with using the same in an appropriate way falls under basic managerial skills expected