The Role of Business Intelligence on the Strategic Decision-Making Process

The role of Business
Intelligence on the Strategic
Decision-Making Process

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Discussion....................................................................................................................................1
Role of Business Intelligence implementation, adoption and use on the Strategic Decision-
Making Process............................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
How do businesses make decisions with BI?.2020.[Online].Available
through:< https://www.phocassoftware.com/business-intelligence-blog/5-
ways-companies-are-making-better-decisions-with-business-intelligence>
...................................................................................................................................................11

INTRODUCTION
Business Intelligence is considered as technology driven procedures to analyse information
as well as delivers actionable data which assist managers, executives and staff make informed
business decisions. Moreover, this is also known as the set of process, architectures and
technologies which transform raw data into meaningful information which leads profitable
actions of business. In addition to this, it has direct affects upon firm’s strategic, tactical and
operational business decisions. This also assists fact- bleed decision making with assistance of
historical data instead of assumptions and gut feelings. The key objective of respective report is
to describe the role of Business Intelligence implementation, adoption and use on the Strategic
Decision-Making Process. Also, in this report business intelligence implementation, adaption
and usages are also discussed in this report.
MAIN BODY
Discussion
Role of Business Intelligence implementation, adoption and use on the Strategic Decision-
Making Process
According to Omoush (2020), Business Intelligence is undertaken as one of the most
famous or within world of business. Moreover, it essentially extracts vital insights from huge
unstructured information and transforms them within valuable business information. In addition
to this firm may utilise this data for making strategic decision, optimising operative effectiveness
as well as maximise productivity. Additionally, this information facilitates crucial insights of
consumers trends, purchasing habits, online shopping stats and other that my render immense
value to any business. Along with this, Business intelligence aids firm with valuable information
resources that may be utilised for attaining business objectives through undertaking strategic
decisions. Also, several consumers interacts in way of voice call, email support, chat support
may be evaluated & analysed through BI tools for understandings the preferences of consumers,
buying habit, trends of market and many more. Ultimately, whole this information may be
utilised to enhance the ratio of conversion. Some more role of business intelligence is discussed
below:
 Quick decision making: Business intelligences facilitate information that may add
values to their business. With this, entities may extract facts from huge amount of under
1

structured information at very rapid speed. Also, with an instant access to ventures data,
they may evaluates internal data and undertake much effective decisions of business. In
addition to this, BI teams assures that firm obtains real time advanced reports of business
for assuring that they may effectively use the data for productive outcomes.
 Evaluates marketing activities: Within era of mobile and digital marketing, social
media platforms, market research as well as online campaigns, business intelligence is
vital are assisting firms to determine its marketing expenses. Additionally, they may
compute ROI for its marketing tactics. Moreover, business intelligence may be translated
into analytical reports in which business may undertake sensitive decision based upon the
data, facts and numbers instead of anticipations.
 Upgrade Sales Strategy: BI will make your business systems more created and
successful. Prior to pitching any lead or planning a business meeting, it is consistently
useful for the deal steam to comprehend the lead's business. BI instruments can give all
the information identified with the turnover pending plans, future development plans,
marketing projections, contenders, and considerably more. This exploration can give your
outreach group more data to examine and get ready to use. Without the utilization of BI
instruments, it will be consistently hard for project supervisors to foresee which deals we
can use over the lead or complete the negotiation rapidly. Deals can't occur on forecasts,
it occurs through research and attempts to close the deal more Explicable Business
Model: At the point when you have all the information, market experiences, details of
client purchasing propensities, contended market system, clearly, you will work more on
making your plan of action more steady and result situated. BI assists you with dissecting
your organization's own information just as think about all the business data. At any point
thought why BI turned out to be so much powerful? The lights from the upheaval of
internet business. Today whatever we need, it's anything but a tick away. For
entrepreneurs this implies, they must be unmistakable in putting their items,
contemplating market patterns, contributing at the perfect spot for their showcasing
drives, and assessing their endeavours. BI assisted them with building a substantially
more powerful plan of action as opposed to just bungling around for the light in
obscurity.
2